Brands are expected to spend $247 billion on social media marketing in 2024 to fight for consumers’ attention. With people spending more than two hours a day on social media, brands would be foolish not to spend their ad dollars on social platforms, right?

According to data, brands may have it all wrong. For every dollar businesses spend on social media, they get $5 back. Even though this is considered a good return on investment (ROI), other marketing channels, such as email marketing, perform seven times better.

Email marketing has an ROI of 3600% worldwide and 7200% in the U.S. This means that businesses get $36 for every dollar they spend on email marketing, or $72 if they are based in the US. 

“People don’t open their social media apps to view ads, they’re just a part of the experience,” says Greg Zakowicz, senior ecommerce marketing expert at Omnisend. “With email, it’s the opposite. People choose to receive them. When they open their inboxes, they’re looking to shop and you have their attention.”

Email marketing outperforms social media marketing

The ROI difference alone is not the only metric that proves how email marketing outperforms social media:

• The clickthrough rate (CTR) for social media platforms is 0.2% – 0.5%. Compare this to the 1.7% for scheduled emails and 5.7% for behavior-based (automated) emails.
• The conversion rate for social media is 0.02% – 0.04% while email is 0.07% for scheduled campaigns and 1.99% for automated messages.

How to combine social media efforts with email marketing to get the best results?

“Even though social media marketing is less effective than email marketing, the most effective strategy is taking a 360 approach and combining different marketing channels to achieve the best results,” says Greg Zakowicz, marketing expert at Omnisend.

Here are three ways brands can combine their social media and email marketing efforts to maximize their ROI.

1. Use email collection popups on websites. Attempt to capture emails from every single web visitor, including those coming from social sites. The more brands connect the social media and website experience the better their marketing efforts will perform.

2. Use behavior-based automated email. Automated emails generate 41% of all email marketing orders on only 2% of sends. These messages are triggered by user behaviors, such as abandoning a shopping cart or browsing products on your site, making them timely, relevant, and effective. With a 1.99% conversion rate, every order from email means spending less on retargeting campaigns on more expensive social media platforms.

3. Sync data with ad platforms. A brand’s email marketing provider should automatically sync with third-party ad platforms like Meta. This means brands can automatically update retargeting audiences on social media platforms, helping lower overall marketing costs and creating a better user web experience. 

“What’s hot isn’t always what’s best. From a business perspective, marketing is about maximizing ROI, and here is where email marketing is established, consistent, and superior. Say what you will, but email marketing isn’t dead. It’s just getting started,” says Greg Zakowicz.

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Even though most marketers are now using social media as a core part of their overall marketing plan, there is still always more to learn and new ways to develop this concept continually. Here are seven ways to infuse social media into your advertising and why such approaches are feasible.

1. Understand Your Audience

Without understanding who your target audience is, the authentic foundation of any business marketing strategy crumbles because you just do not know who to try to market it to. It is especially relevant to social media. The different platforms are largely formed of completely distinct groups of users who have evolved routines and habits of consumption. Through analyzing the audience’s demographic, behavior, and chosen preferences, content creators acquire the result of their targeting practices that directly impact how they should go past producing content.

Performing this kind of audience analysis paves the way for content that has not only managed to capture the attention of its target but also created mutual interest. As a result, by making your content perfectly correspond to the trends of preference and interest of the audience, you can capture viewers and keep them watching.

2. Platform-Specific Approaches

The creation of video content has turned out to be quite elaborate, and it certainly involves a lot more than a ‘one-size-fits-all’ approach. Instead, it requires a subtle knowledge of the features, standards, and cultural patterns specific to the different platforms.

For instance, Instagram is an image-oriented style whose aesthetic prefers a clear and spotless picturesque content tenure. Conversely, TikTok is about short, quick messages, and this contrasts with long, deep content passed as videos on YouTube. By ensuring that you appreciate these disparities, it becomes easy for you to customize your content in such a way that it can easily blend with the very essence of this platform and get appropriately recognized by its users.

3. Crafting Compelling Storytelling

In the ocean of content being washed away in social media feeds, stories that pack a punch built a position. Tampering with the storytelling power is one strategy that involves creating video content targeted at the target audience. If you build a story that blends elements of evoking emotions, then the connection with viewers increases even more.

This can be achieved through analysis of the target audience and shared sentiments, values, and emotions. It is possible to be special by shaping the stories for your consumers and identifying the tone that would resonate with them.

4. Engaging with Your Audience

Audience engagement is reciprocal, and advertisers have to promote this interplay as tokens for a living society. Through the implementation of methods like imploring service call-to-actions, generating compelling content that can be as interactive as it is informative, and promoting the use of live Q&A sessions, audience members are encouraged to actively connect and interact with your content.

Other metrics essential for increasing a page’s visibility level through social media platforms include comments, likes, and sharing. Comments are enabled in this way; you can reach out to your audience, interact with them, and engage them so they become more active and, thus, efficient brand advocates.

5. Using Analytics Tools for the Improvements Constantly

The digital world is very fast-evolving, and so does the audience. This is why audience analysis cannot be one-shot, either. With the help of analytics tools used by social media companies, you can find out the audiences’ primary demographics, important engagement metrics as well as video retention rates.

This type of information is very important for slight and step-by-step improvement of your content strategies. By analyzing the videos that were most impactful and worked incredibly well with your viewers, it would be better positioned on how he or she can tailor his or her content to meet their audience’s changing needs.

6. Personalizing Content

Social media is one of the facets by which any marketer should apply customizing since personalization allows communication with another human being or a company in their own field. By customizing the line, you publish and show to fit your target audience, which can be psychologically beneficial in terms of how better a viewer we make a relationship with. This could be as basic as referring to your clients by their names or even ensuring that you follow their preferences and interests when preparing your content.

7. Collaborating with Influencers

Influencer marketing has shot into an upward trend for the last couple of years, and it is not surprising why this is so. If you collaborate with influencers, the number of your followers will grow automatically because their existing communities are always enthusiastic and loyal. Influencer marketing has become more important over time as it is now being deemed to stand schema link because of their increased understanding of their audience and ability to create content that is genuine and appeals nicely to their followers.

In conclusion, with social media playing a crucial role in any successful marketing plan, it has become essential for marketers. Knowing the type of target audience you have, using platform-specific techniques, telling a story, and actively interacting with your followers on social media will earn new followers, build loyalty, and create an effective way to appeal to clients. Do not forget to keep monitoring, optimizing, and customizing your strategies over time; personalize the content you produce so that it can be easily offered through influencer marketing. Keeping these varied ways in mind, you will be able to use the complete potentiality of social media to get exposure for your brand.

The post 7 Innovative Ideas to Leverage Social Media in Your Next Marketing Campaign appeared first on SiteProNews.

Let’s explore how you can leverage effective strategies to craft content that resonates, connects, and propels your online presence to new heights. Get ready for your video production to become the stars of the social media show!

1. Understand Your Audience

The first and most important social media video strategy to begin with, is understanding your audience. Crafting compelling visual content that resonates and engages requires more than just creativity; it demands a strategic approach grounded in thorough audience analysis.

Why Audience Analysis Matters

Before diving into creating your videos, it is paramount to conduct a comprehensive audience analysis. Think of it as laying the foundation for a house – without a solid base, the structure is bound to crumble. Or in this case, go unnoticed.

Similarly, understanding your audience lays the groundwork for content that not only captures attention but also forges a meaningful connection.

By delving into the demographics, behaviors, and preferences of your target audience, you gain valuable insights that directly inform your content creation process. This knowledge is akin to having a treasure map, guiding you to the gems of content that will resonate most strongly with your viewers.

Consider the platform you’re using – different platforms attract different demographics and consumption habits. For instance, TikTok thrives on short, snappy content, while YouTube allows for more in-depth education. Understanding these nuances enables you to optimize your content for maximum impact.

Tailoring Content to Preferences and Interests

Once armed with audience insights, the next crucial step is tailoring your video content to align seamlessly with the preferences and interests of your audience. This isn’t a one-size-fits-all scenario; it’s about crafting a bespoke experience that your viewers can’t resist.

Beyond platform specifics, delve into the content itself. What topics resonate most with your audience? What style of storytelling captures their attention? By answering these questions, you pave the way for content that not only attracts but retains viewers. If your audience is tech-savvy, a behind-the-scenes look at your creative process might be a hit.

On the other hand, if they are drawn to emotional narratives, storytelling that tugs at the heartstrings, or makes them laugh, could be your golden ticket.

Utilizing Analytics Tools for Continuous Improvement

The digital landscape is dynamic, and so is your audience. The journey of understanding your audience is not a one-time venture but an ongoing process. Enter analytics tools – your trusty companions in deciphering the ever-evolving patterns of audience behavior.

Platforms like Instagram, YouTube, and Facebook offer robust analytics tools that provide a wealth of data. From demographic information and engagement metrics to video retention rates, these tools offer a backstage pass to the performance of your content. This is especially useful if you want to effectively sell products online.

By diligently analyzing this data, you can refine your content strategies in real-time. Identify which videos resonated the most and understand why. Are your viewers dropping off at a specific point? Analyze the content around that moment and adapt accordingly. This iterative process of analysis and adjustment ensures that your content remains relevant and continues to meet the evolving expectations of your audience.

2. Platform-Specific Approaches

Crafting video content that thrives on these platforms requires more than just a one-size-fits-all approach; it demands a nuanced understanding of the specific characteristics, expectations, and cultures of each. Let’s explore the ecosystem of social media platforms, and expand on the art of adapting video content to maximize impact.

Understanding the Unique Characteristics

First and foremost, understanding the distinct characteristics of popular social media platforms is the compass guiding your content creation voyage. Instagram, with its visually-driven aesthetic, favors polished and aesthetically pleasing content.

Facebook, a versatile platform with a diverse user base, values content that sparks meaningful conversations.

TikTok, the epitome of short-form, user-generated content, thrives on creativity and trend participation.

YouTube, a hub for long-form content, encourages in-depth storytelling and engagement.

By acknowledging these fundamental differences, you can tailor your video content to seamlessly integrate with the platform’s essence. It’s not just about showcasing your content; it’s about becoming a part of the platform’s language, resonating with its users on a level that transcends the screen.

Adapting to Format and Expectations

Once you’ve decoded the unique DNA of each platform, the next step is adapting your video content to fit the format and expectations of the audience.

Instagram Stories, for instance, demand concise, visually appealing snippets that can captivate viewers within seconds. Facebook videos, on the other hand, can afford a bit more breathing room for storytelling.

TikTok, with its emphasis on short, attention-grabbing videos, challenges creators to distill their message into bite-sized, shareable moments. YouTube, with its longer-form content, opens the door to in-depth tutorials, vlogs, and immersive storytelling.

Think of it as speaking the native language of each platform – your message is more likely to be heard and understood if it resonates with the format and expectations of the audience. It’s not about fitting a square peg into a round hole but about sculpting your content to seamlessly integrate with the platform’s natural flow.

Case Studies of Excellence

To truly grasp the power of platform-specific approaches, let’s take a closer look at some standout case studies. Nike has mastered the art of Instagram with visually stunning and aspirational content that seamlessly aligns with the platform’s aesthetics.

Starbucks, a Facebook aficionado, engages its audience through meaningful conversations and interactive posts that resonate with the diverse Facebook user base.

In the realm of short-form content, TikTok success stories are plentiful. Take the case of Ocean Spray’s Fleetwood Mac Challenge, a viral sensation that not only increased brand visibility but also became a cultural phenomenon.

On YouTube, GoPro stands out with its adventure-packed, user-generated content, fostering a community of loyal followers who share a passion for exploration.

These case studies underscore the transformative potential of platform-specific approaches. By tailoring content to the unique characteristics and expectations of each platform, these brands not only reached their target audience but also became integral parts of the platform’s culture.

3. Crafting Compelling Storytelling

Crafting compelling narratives, also commonly known as scriptwriting in video, is not just an art; it’s the secret super power that transforms ordinary videos into memorable experiences.

Embracing the Power of Storytelling

In the sea of content flooding social media feeds, powerful stories will stand out.

Whether it’s a personal anecdote, a brand’s origin story, or a journey of triumph over adversity, stories are the threads that weave a powerful tapestry in the minds of viewers.

Social media videos, with their constrained time frames, demand concise yet impactful storytelling. But they don’t need to be as long and epic as you might think.

Instead, think of it as a micro-narrative, a snapshot that communicates a message, evokes emotions, and fosters a connection in a matter of seconds. The narrative power lies not just in the story itself but in how it’s told – the tone, the pacing, and the emotional resonance all contribute to the story’s magic!

With that in mind, here are some helpful story ingredients to create videos that resonate.

Tips for Creating Resonant Narratives

• Know Your Audience: As mentioned before, tailor your story to resonate with the preferences and interests of your target audience. Understanding their values and emotions will guide your narrative in a direction that genuinely connects.
• Keep it Concise: In the realm of social media, brevity is key. Craft a narrative that can unfold within the brief attention span of your audience, ensuring every second contributes to the overall impact.
• Invoke Emotion: Whether it’s humor, empathy, or inspiration, emotions are the currency of effective storytelling. A story that elicits genuine emotions is more likely to leave a lasting impression.
• Create Tension: Even in short narratives, introduce elements of tension or curiosity that keep viewers engaged. A well-crafted story should leave them wanting more.
• Visual Appeal: Enhance your narrative with visually compelling elements. The combination of a powerful story and captivating visuals creates a potent formula for viewer engagement.

Showcasing Effective Storytelling in Brands

Look no further than the success stories of brands that have harnessed the power of storytelling to elevate their social media presence. Dove’s “Real Beauty” campaign, for example, leverages storytelling to redefine beauty standards, sparking meaningful conversations around self-acceptance.

Airbnb, through its “Belong Anywhere” series, crafts narratives that go beyond travel promotion, delving into the stories of hosts and guests and fostering a sense of global community. These examples demonstrate that storytelling isn’t just a tool; it’s a strategy that builds brand identity, fosters connection, and transcends the transactional nature of marketing.

4. Engaging with Your Audience

Unveiling the secrets of effective audience engagement is akin to unlocking a two-way street where creators and viewers coalesce into a vibrant community. Here are some great tips for generating more audience interaction.

Strategies for Encouraging Audience Interaction

• Prompt Call-to-Actions (CTAs): Guide your viewers on what action to take next. Whether it’s asking a question, sharing their thoughts, or tagging a friend, clear and concise CTAs prompt engagement.
• Create Interactive Content: Embrace interactive elements within your videos, such as polls, quizzes, or challenges. These not only entertain but also compel viewers to actively participate.
• Live Q&A Sessions: Foster real-time interaction by hosting live Q&A sessions. Directly responding to audience questions creates a sense of immediacy and connection.
• User-Generated Content (UGC): Encourage your audience to contribute content, whether it’s through challenges, contests, or sharing their experiences related to your brand. UGC not only boosts engagement but also creates a sense of community.
• Acknowledge and Respond: Actively acknowledge comments, both positive and constructive. Responding to your audience fosters a sense of connection and demonstrates that their input is valued.

Leveraging Comments, Likes, and Shares for Visibility

Engagement metrics like comments, likes, and shares are not just vanity metrics; they are the building blocks of visibility in the crowded landscape of social media.

• Comments: A lively comment section is a sign of an engaged audience. Encourage discussions by asking open-ended questions and responding to comments to keep the conversation flowing.
• Likes: Every like is a vote of approval. Craft content that resonates with your audience, and consistently delivering value will naturally lead to increased likes.
• Shares: Shares are the ultimate endorsement. Create shareable content by evoking emotions, providing valuable insights, or presenting information in a unique and entertaining way.

Showcasing Successful Campaigns

Look no further than the iconic “Share a Coke” campaign by Coca-Cola. By personalizing their product with individual names, Coca-Cola not only boosted sales but also turned consumers into active participants, sharing images of their personalized bottles across social media platforms.

Airbnb’s #WeAccept campaign is another example. In response to global events, Airbnb released a powerful video promoting inclusivity and acceptance. The campaign not only garnered millions of views but sparked conversations and encouraged viewers to share their own stories, amplifying the impact.

These examples illustrate that successful campaigns go beyond transactional engagement; they spark conversations, elicit emotional responses, and inspire users to become advocates for the brand.

Conclusion

In the journey through the intricacies of social media video strategies, we’ve uncovered key insights: from understanding your audience to crafting platform-specific content, embracing storytelling, and fostering audience engagement. Now, armed with these strategies, it’s time to embark on your own creative expedition, and start creating video production that works for you.

Experiment, innovate, and tailor these approaches to resonate with your unique brand and content. The digital landscape is your canvas – paint your narrative, engage your audience, and let your social media presence shine.

Your story is waiting to unfold; make it extraordinary!

The post Social Media Video Strategies That Work appeared first on SiteProNews.

Authentic Revolution: How Genuine Narratives are Dominating Product Stories

Consumers navigating a saturated e-commerce market are trading traditional brand loyalty for narrative authenticity. They yearn for relatable stories, aspirational ideals, and participatory missions. This shift transcends capitalizing on influencer popularity, integrating authentic narratives into product branding. Consider ARY WORLD by TikTok creator Alex Renee; it’s a beacon of self-acceptance, promoting exploration and community, reflecting Alex’s personal journey of transition. Such genuineness resonates, fostering engagement and sales.

Beyond Immediate Gratification: Long-term Brand Ownership for Influencers

The influencer sphere is evolving from fleeting partnerships to sustainable brand ownership, providing influencers equity in their narratives. More influencers are recognizing their potential beyond one-off campaigns, eyeing long-term ventures to complement short-term sponsorships. There are more frequent examples emerging in the beauty category – Huda Kattan sold a minority stake in her company to TSG Consumer Partners, valuing the brand at $1.2 billion; and more recently, cosmetics-maker Elf Beauty Inc. acquired new skincare brand Naturium for $355 million in cash and stock, creating a windfall for skinfluencer Susan Yara. However, this pathway demands resources, support, and expertise to withstand e-commerce competitiveness.

Navigating Pitfalls: The Unseen Challenges of Influencers Stepping into Business and Commerce

Embarking on launching an e-commerce company is daunting for influencers whose expertise lies in content, not commerce. Initial excitement meets daunting realities: operational hurdles, regulation, testing, supply chain woes, and customer interactions. These underestimated areas of business are the engine behind the scenes and are absolutely vital for any ecommerce business to succeed. Picking the right partners is almost as important as the brand or product idea and will smooth the journey for the influencer to become a successful entrepreneur.

The DIY Dilemma: Why Influencers Should Consider Partnering with an Incubator

Many influencers, seduced by autonomy, venture into business independently, only to meet the multifaceted challenges that inevitably unfold. From supply chain management to setting up an effective customer service team and navigating where and how to manufacture, there are pitfalls waiting at every turn. These few examples underscore the need for a structured approach, allowing influencers to leverage their strengths while getting professionals to handle the essential work behind the scenes, setting the stage for scalable success. There aren’t too many incubators out there, but the ones that influencers should look out for are the ones that not only bring investment but also operational experience and capabilities.

Redefining Influencer Contributions in E-Commerce

Influencers are not mere marketing tools but valuable contributors to brand identity and consumer trust. Their insights into audience psychographics, preferences, and purchasing triggers can be goldmines, often untapped in traditional retail models. Their transition into owning their own brands isn’t a trend; it’s the future of retail, where personal stories and user-generated content become as crucial as the product itself.

The Trust Factor: Building on Pre-existing Audience Relationships

Influencers carry their audience’s trust, an intangible asset invaluable in the impersonal e-commerce space. They humanize brands, making them accessible and relatable. This trust isn’t transferable, bought, or hastily built, explaining why influencer-led brands often enjoy a warmer market reception. However, maintaining this trust requires more than quality products; it demands consistency, transparency, and genuine interaction, aspects influencers must prioritize as they delve into e-commerce.

The merging of e-commerce and influencer marketing is irrefutably altering the retail landscape. As this space evolves, it champions authenticity and redefines influencer roles. Through strategic guidance, operational support, and dedication to honest narratives, the sector is heading towards a realm where influencer input extends beyond endorsements, rooting deeply in authenticity, sustainability, and groundbreaking influence. The journey ahead promises innovation, with influencers at the helm, steering towards uncharted territories of genuine, influential commerce.

The post Navigating the Future of E-commerce: Authentic Narratives appeared first on SiteProNews.

In this article, we will dive into the unrevealed TikTok money-making secrets and reveal seven surefire tactics for achieving success on the platform. Whether you’re a content creator, influencer, or business owner, this article will provide valuable insights on monetizing your presence on TikTok.

We’ll explore the power of TikTok for monetization and discuss the various ways you can earn money, such as through brand deals, sponsorships, and other opportunities. We’ll also touch upon the importance of creating engaging and authentic content on the platform and highlight the success stories of popular TikTok creators who have turned their passion into profit.

Understanding the Power of TikTok for Monetization

TikTok has quickly become one of the most popular social media platforms, with over 1 billion active users worldwide. But beyond its entertaining and addictive videos, TikTok also presents a unique opportunity for creators to monetize their content.

Through brand deals, sponsorships, and other opportunities, TikTok creators have the potential to earn a significant income from their videos. However, the key to success is creating engaging and authentic content that resonates with the platform’s young and diverse audience.

Take, for example, popular TikTok creators like Charli D’Amelio and Addison Rae, who have leveraged their viral videos to land brand deals and partnerships, earning millions in the process. This highlights the potential for success on TikTok as long as creators know how to tap into it.

But it’s not just about sponsored content. TikTok offers features like live video gifts, selling products through their TikTok Shop, and in-feed ads to generate revenue. Additionally, collaborating with other popular TikTok influencers and utilizing affiliate marketing can lead to monetization opportunities.

In summary, the power of TikTok for monetization is undeniable, but it requires a strategic approach and understanding of the platform’s audience and features. By creating quality and authentic content, engaging with your audience, and staying up to date with the latest trends, you can tap into TikTok’s potential for long-term success and growth.

7 Surefire Tactics for Achieving Success

Tactic 1: Create Sponsored Posts

Creating sponsored posts is one of the most popular ways to make money on TikTok. Brands are always looking for ways to reach a younger audience and are willing to pay creators with large followings to promote their products or services. Having a solid and engaged audience on TikTok is essential to attract sponsorships.

You can also contact brands directly or use influencer marketing platforms to connect with potential sponsors. When creating sponsored posts, it’s important to remain authentic and stay true to your brand and content. Choose sponsorships that align with your values and interests, making the promotion more genuine and engaging for your audience.

Be sure to disclose sponsored content in your posts to comply with FTC guidelines. This can be done by using hashtags such as #ad or #sponsored or by stating it in the caption of your post. It’s also important to clearly state any claims or disclaimers the brand requires.

Tactic 2: Accept Live Video Gifts

Live streaming on TikTok has become increasingly popular, with creators being able to earn money through live video gifts. These gifts are virtual coins that viewers can purchase and send to their favorite creators during live streams. This feature provides a direct way for creators to monetize their content and engage with their audience in real time. 

To enable live video gifts, creators must have a minimum of 1,000 followers and be at least 18 years old. Once enabled, viewers can purchase gifts ranging from $1.39 to $999.99 and send them during live streams. Creators can then convert these gifts into diamonds to be redeemed for cash. To maximize the potential of live video gifts, creators should engage with their audience and create interactive experiences during their live streams. 

They can also set goals for gift amounts and offer incentives to viewers who contribute. With live video gifts, creators can earn money while providing valuable content to their followers.

Tactic 3: Sell Products Through the TikTok Shop

TikTok Shop offers a unique opportunity for creators to sell products directly to their audience. This feature allows users to browse and purchase products without leaving the app, making it convenient for creators and consumers. By setting up a TikTok Shop, creators can promote and sell their own products, from merchandise to digital downloads. This not only helps to increase revenue but also strengthens the relationship between creators and their followers.

To utilize this feature, creators must have a TikTok Creator account and have at least 10,000 followers. Once these requirements are met, they can set up a shop and showcase their products through videos and links in their bio. This creates a seamless shopping experience for viewers and increases the chances of making a sale.

By leveraging TikTok Shop, creators can monetize their content, build a brand, and establish a loyal customer base. It also allows for collaborations with other brands and influencers, further expanding the reach and potential for sales. With the right strategy and engaging content, selling products through TikTok Shop can be lucrative for achieving success on the platform.

Tactic 4: Use TikTok In-Feed Ads

TikTok In-Feed Ads offer an effective way for creators to monetize their content on the platform. These ads appear in TikTok’s “For You” section, making them highly visible to users.

To use In-Feed Ads, creators can create a business account and go through the ad creation process. They can choose their target audience, budget, and ad format. The ad should be engaging and relevant to the audience to maximize its impact.

With In-Feed Ads, creators have the potential to earn a significant amount of money based on the number of views and engagements their ad receives. However, it is essential to keep in mind TikTok’s guidelines and policies when creating these ads to avoid any violations.

In-feed ads can be an excellent option for creators looking to reach a wider audience and earn money on TikTok. By utilizing this feature, creators can generate a steady income stream while keeping their content authentic and engaging for their followers.

Tactic 5: Collaborate with TikTok Influencers

One effective way to monetize on TikTok is by collaborating with popular influencers. These influencers have a large following and can help promote your brand or products to a broader audience.

Partnering with influencers can be done in various ways, such as sponsored posts, brand deals, or even gifting them products to feature on their videos. This not only helps in reaching a larger audience but also adds credibility and authenticity to your brand.

When choosing influencers to collaborate with, make sure to find ones that align with your brand’s values and target audience. Establishing a good working relationship and clearly communicating your expectations and goals is essential. This will ensure a successful partnership and the potential for long-term collaborations.

Collaborating with influencers on TikTok can significantly boost your brand’s visibility and sales. However, it’s important to note that any promotions or partnerships must comply with TikTok’s policies and guidelines. By following these steps, you can effectively utilize TikTok influencers to achieve success and increase your revenue on the platform.

Tactic 6: Utilize Affiliate Marketing

Affiliate marketing is an effective way to monetize your TikTok account and generate passive income. You can earn commissions for every sale made through your unique affiliate link by partnering with brands and promoting their products or services. To utilize this tactic, start by identifying brands that align with your content and have affiliate programs. 

You can find this information on their website or through affiliate marketing platforms. Next, create engaging and authentic content that naturally promotes the product or service. Be sure to disclose the sponsored post and include your affiliate link in the caption or video description. 

Additionally, engaging with your audience and asking them to use your link can also increase your chances of earning commissions. With affiliate marketing, you can earn money without creating and selling your products, making it a lucrative option for TikTok creators.

Tactic 7: Leverage UGC Content for Brands

UGC, or user-generated content, has become a powerful tool for brands to connect and engage with their audience on social media platforms like TikTok. This type of content is created and shared by users rather than the brand itself, making it more authentic and relatable to viewers.

One way to leverage UGC for brands on TikTok is by running branded hashtag challenges. This involves creating a unique hashtag and encouraging users to create and share content related to the brand or product. This generates buzz and exposure for the brand and allows for a diverse range of content from different perspectives.

Another tactic is collaborating with popular creators and influencers on TikTok to feature and promote the brand’s products or services in their content. This can help reach a wider audience and increase brand credibility.

Lastly, brands can also use UGC to showcase real customers using their products or services in a positive and organic way. This type of content can be used in ads and on the brand’s profile to promote the brand’s products or services further. By leveraging UGC, brands can tap into the creativity and authenticity of their audience on TikTok, ultimately helping to drive engagement and sales for the brand.

Navigating TikTok’s Policies and Guidelines

TikTok has become a popular platform for making money, but it’s essential to understand and follow community guidelines and policies. These rules are in place to ensure a safe and positive environment for all users. Violating these guidelines can result in consequences such as account suspension or removal.

To avoid any issues while monetizing on TikTok, it’s essential to familiarize yourself with the guidelines and stay compliant. This includes avoiding inappropriate content, respecting copyright laws, and disclosing sponsored content. Be sure to check for policy updates, as they may change regularly.

To stay compliant, here are some tips:

• Read and understand the community guidelines.
• Use appropriate language and images in your content.
• Adequately disclose any sponsored or branded content.
• Respect copyright laws and avoid using copyrighted material without permission.
• Regularly check for updates to the policies.

By following these guidelines, you can continue to monetize on TikTok without any issues and ensure the safety and integrity of the platform for all users.

Conclusion

TikTok has become a powerful platform for creators to monetize their content and turn their passion into profit. By understanding the potential of brand deals, sponsorships, and other opportunities, creators can take advantage of TikTok’s massive reach and engaged audience. Utilizing sponsored posts, live video gifts, and the TikTok Shop can also provide significant income streams. 

By adhering to the community guidelines and staying compliant, creators can ensure long-term success and growth on TikTok. So, please don’t wait any longer; implement these strategies and adapt them to your unique brand and content. With determination and creativity, you can uncover the unrevealed TikTok money-making secrets and achieve success on this thriving platform.

The post Unrevealed TikTok Money-making Secrets: 7 Surefire Tactics for Achieving Success appeared first on SiteProNews.

Skipping out on creating a social media video marketing strategy is not just unwise; it could cost a brand like cell phone repair Lethbridge or cell phone repair Airdrie. Video isn’t going anywhere – video trends and content have reshaped the way we consume media. That’s why learning about various types of videos and their popularity on social platforms is vital for your social success. Luckily, we’ve broken these types of videos for you here!

Social media video trends come and go, but their format has remained fairly consistent over time. The primary focus of video content is to be entertaining, informative, or demonstrative – or a neat blend of all three.

Below we’ve detailed nine of the most popular types of videos for social media and their popularity by rank!

1. Entertaining or Comedic Videos

Are you not entertained? Think light, humorous content, then scroll to the next 30-second video. We said it once and we’ll say it again (literally in the next paragraph), TikTok has set the standard for video content on social – and much of that content is entertainment. And there really are no limits. Whether you’re directing what seems like a $10k budget short film or sticking some relatable text on top of a trending video template, it’s all entertainment.

People enjoy funny videos on social media because it’s effortless and allows them to decompress. Specifically, relatable entertainment gives people a reason to stick around because they enjoy that sense of community. It may seem like social platforms have steered far from human connection, but take one look in the comments on any TikTok video and you’ll see a whole community of people interacting and engaging with one another.

2. User-generated Videos

Vine walked so TikTok could run – and now, everyone is chasing after the same success of user-focused and generated video. It’s a combination of people wanting more authenticity in online content, as well as allowing for more people to have the space to create, not just influencers.

User-generated videos are just that – user-created and people-focused. There’s not some fancy production or editing team behind the scenes, there’s just a person and their phone. While it’s possible to create this type of video with a social team, people can usually tell the difference. This is why as a brand, it’s important to give the floor to your consumers. Partner with creators or ask them permission to use their content without any production interference. This doesn’t just create a more authentic and trustworthy relationship with your audience, it shows your appreciation for them.

3. How-to and Tutorials

From the moment it became popularized, Google has been the go-to resource for learning any and every how-to you can think of. Don’t know how to plunge a toilet? Google it. Don’t know how to do your taxes? Google it. But not everything can be so easily learned through copy. And we can thank YouTube for popularizing long-form how-to videos for the everyday queries people have.

Using video for this type of content isn’t just valuable and more accessible to your visual learners, it keeps everyone more engaged. Not to mention your non-handy crowd probably won’t understand what you mean by “P-trap” or what the difference between a locknut and a slip nut is unless you show them.

4. Educational Videos

School’s out, the internet is in. People rely on the internet more than ever to educate themselves. Whether it’s regarding a specific field of study or just diving deeper into topics they’re interested in, educational videos are an incredibly useful tool for learning.

Educational videos don’t have to be a face-to-camera lecture. Educational content comes in all formats and often mixes different graphics and visuals to present information in a variety of ways to support all styles of learning. The key is teaching viewers in a way that’s helpful and engaging. You’d be surprised how interested people are in facts, history lessons, or deeper dives into the story behind a product related to your industry.

5. Product Demos

Arguably the worst thing you can do as a marketer is assume. You should never assume who your audience is, assume they are familiar with your brand, or assume they understand how to use your product. Whether it’s as simple as a sponge or as complex as a 3D printer, your audience expects and appreciates a product demo!

Because no matter how many times you say it in the copy or advertising, telling your audience what your product does or offers differently is never quite as good as showing them. Show them!

6. Product Reviews

Unlike product demos, people want to see real-life people testing and using your product in their day-to-day. Authenticity is what they value here – a realistic look without company bias or advertisement. The trick to these videos being successful is really no trick at all – your product should hold up to the same quality standards no matter who is using it.

7. Influencer Vlogs

Whether it’s living vicariously or simply a comforting habit, people love seeing the extraordinary or mundane lifestyles of influencers. Although most influencer content skews towards the rich and famous (thanks, TikTok) we are now seeing so much more relatable “day-in-the-life” style videos from everyday people.

Believe it or not, the realistic, raw footage of the flower you saw on the walk to work or the coffee you grabbed at lunch is something people will watch and enjoy. This can be extremely useful for businesses because throwing in a quick mention of a product or service that fits into these day-to-day tasks is what makes them seem even more authentic. When your audience can visually see your product fitting seamlessly into someone’s lifestyle, it makes more sense to add it to their own.

8. Interview or Q&A Videos

Every consumer has a pain point, and it’s important to make sure those issues are addressed. An interview or Q&A style video shows your audience that you care about their questions, and it establishes your business as an authority on the topic.

This type of video can cover a range of things whether it’s interviewing thought leaders, employees, or influencers, or highlighting some of the most asked questions or concerns from consumers. You can also engage your audience by gathering survey questions or featuring this type of content in a live feed where they can ask in real time.

It might seem formal, but it will feel more authentic and conversational if you really engage your audience. Don’t treat it like a staged, scripted ad or commercial; this is about addressing their needs, not highlighting your offerings.

9. Behind-the-scenes Videos

It’s no secret that the behind-the-scenes is a major secret. Many brands see this type of content as diminishing their authority or leaving industry “secrets” out in the open to be stolen. But the fact of the matter is that the internet already knows your secrets, and people would rather hear them from the source.

Ironically, showing your work processes and day-to-day is what helps many consumers feel more connected to your brand, product, and services. Not only do most people find it interesting and engaging, but they also want to know how their money or time is being spent.

Keep Pace with the Video Content Takeover

There are nearly endless types of video content for social media, and the only mistake you can really make is not keeping up. If you’re not already invested in a social media video strategy, what are you waiting for?

While your competitors are creating social video content and engaging with your audience, your brand is falling victim to “out of sight, out of mind.” Take back your audience by creating engaging, informative, and authoritative video content.

The post 9 Types of Videos to Add to Your Social Media Mix appeared first on SiteProNews.

As a business owner, you may have tried various social media strategies to increase your brand’s visibility. You may have created engaging content, launched online ads, and even collaborated with other brands.

How about VoIP? Have you considered it for your social media strategy? On social media platforms, it has risen as a powerful tool for enhancing customer engagement and boosting brand success.

This blog post will teach you 6 best ways to use VoIP for social media marketing. By using these methods, you can take your social media marketing strategy to the next level. But first and foremost let’s understand what VoIP is.

What is VoIP?

Voice over Internet Protocol or short for VoIP is a voice-based technology that allows users to communicate and make calls using an internet connection. It is a technology that has outshone traditional phone systems in every aspect of voice communication including call quality, convenience, and mobility.

Unlike traditional phone lines, it lets users make calls without restricting their location. Any user can make a call from anywhere in the world with an internet connection. In this way, businesses can save huge amounts of calling costs since they aren’t using telephone systems to make calls.

In the virtual phone system, voice signals are transformed into digital signals via the Internet which improves the call quality allowing users to experience smooth and seamless communication.

Connection Between VoIP and Social Media Marketing

We have understood what VoIP is and how it is superior to traditional phone lines. You may be wondering how it is connected with social media marketing. Well, the thing is: social media is all about interacting with your audience in real-time and it is used as a customer service tool by all sizes of businesses.

VoIP helps to connect with your audience in real-time and provides high customer service as it allows you to make calls, video chat, and even give analytics of your calls. This way you can connect with your audience in real-time. 

VoIP makes social media marketing easier and more efficient. It is a great tool to take your social media marketing strategy to the next level.

• You might also be interested in A Complete Guide on Social Media Strategy

VoIP Uses in Social Media Marketing

As we learned, VoIP is crucial to make social media marketing effective, it can be used in several ways. It can be used to enhance customer engagement, enable voice-based ads, save costs, and make effective strategies using analytics and reporting features. Here are some ways to use VoIP in social media marketing.

1. Enhancing Customer Engagement

With VoIP, you can boost your customer engagement by providing real-time communication through voice and video calls. You can address customers’ queries and collect feedback from them, allowing you to make adjustments and improvements. These interactions boost the relationship between your brand and your audience.

You can use advanced features like interactive voice response (IVR) and call routing to provide personalized responses. These features allow you to adjust responses which are based on their profile and preferences. 

Furthermore, you can include click-to-call buttons on your social media platforms to make user assistance convenient. Users can contact the customer support team whenever they want by clicking just one button.

2. Interactive Q&A Sessions

You can conduct live VoIP-based Q&A sessions on social media platforms to make interactive communications between your brand and audience. Customers can call in, ask questions, and communicate directly with your business, fostering genuine connections.

By using voice-based questions, you can create a more interactive environment to encourage audience participation as it gives the feeling of nearness and familiarity. Your audience will be more likely to answer voice-based questions as you are using your real voice.

3. Voice-Enabled Social Ads

VoIP allows you to make voice-enabled social advertisements which are beneficial to grab your audience’s attention. You can create ads in a way your audiences get hooked or compelled to take action as you can change the tone of your voice and make it dynamic. 

Moreover, you can include Call-to-Action messages in your ads such as clickable phone numbers, enabling users to directly call from the ad. This will eventually increase your conversion rates as well.

To make voice-enabled social ads successful, analyze their effectiveness on a weekly or monthly basis using the analytics feature that is provided by the virtual phone system. You can improve your ad strategies by tracking the call history from the past which was made between your customers and company.

4. Global Reach and Cost Savings

VoIP has no restriction in geographical location, so you can connect with businesses or potential customers all around the globe, allowing you to expand your market reach. You can partner with other businesses or target audiences from any location. You don’t need to worry about geographic barriers in the virtual phone system.

The voice-over-Internet protocol is cost-effective. You are not charged high phone bills, allowing you to communicate internationally. You can save costs on global marketing campaigns and invest money in other platforms to get the highest return on investment.

The traditional phone system is more expensive than the virtual phone system. The traditional phone system requires a physical connection and is fixed to a particular desk, so the installation cost is higher. But VoIP is free from these hassles as it is not fixed to a particular location and doesn’t require additional hardware components.

5. Collaborative Influencer Campaigns

You can use the power of influencer marketing campaigns to enhance your brand’s visibility. Collaborate with different influencers and leverage the power of their followers and voice. Further, you can partner with them to host live events and interviews using VoIP technology. 

The impact Influencer marketing brings on social media marketing cannot be neglected. Voice-over Internet Protocol makes it even more effective by providing the opportunity to collaborate with influential people from your local community or international personalities.

6. VoIP Analytics for Strategy Refinement

Reporting and analytics are one of the most useful and effective advanced features of VoIP technology. You can utilize data provided by voice-over-internet protocol to measure your social media marketing success. 

VoIP provides valuable insights and information about customers’ call metrics, helping you to refine strategies as needed. You can analyze call duration and customer feedback to deliver a customized experience.

Furthermore, the type of content, your target audience, and delivery timing also affect your social media marketing strategy. By using data provided by VoIP technology, you can easily make perfect content for the specific target audience and deliver it at the right time.

Conclusion

To conclude, VoIP is a technology that has the power to revolutionize social media marketing as it offers numerous benefits. It is cost-effective, so any size of business can afford it. It can be accessed by anyone with an internet connection regardless of the location. And, it offers high-quality voice and video calls.

By using voice-over-Internet Protocol, you can improve your business’s social media marketing strategy. You can use VoIP to enhance customer engagement, conduct interactive Q&A sessions, collaborate with influencers, and reach global audiences. 

The earlier you integrate voice over the internet protocol into your social media marketing campaigns, the sooner you can leverage the benefits it provides. Make VoIP part of your social media strategy and watch as your campaigns yield results.

The post 6 Ways to Use VoIP for Social Media Marketing appeared first on SiteProNews.

TikTok has become a powerhouse in the social media space. It currently boasts over 800 million users worldwide, and its user base is growing rapidly. This platform is especially popular with younger generations, making it a great place for brands to reach their target audiences.

The potential of TikTok advertising is evident, and marketers need to understand the different strategies available for leveraging this platform. This article will provide seven stunning TikTok advertising techniques to help you supercharge your brand’s success.

The benefits of using TikTok for brand success are numerous. This platform allows marketers to reach their target audiences quickly and efficiently. It also provides an opportunity to engage with consumers authentically and personally. Furthermore, TikTok offers a range of robust data and analytics tools that can be used to track and measure the performance of campaigns.

This article will provide an overview of the platform and its advertising capabilities. It will also explain why these seven stunning TikTok advertising techniques are essential for supercharging your brand success. Finally, it will provide tips and best practices for leveraging TikTok’s capabilities to its fullest potential.

7 Stunning TikTok Advertising Techniques

1. Use Hashtags Strategically

The use of hashtags is vital to effectively leveraging TikTok for brand success. Hashtags allow users to find relevant content quickly and easily. By utilizing the right hashtag strategy, brands can create a powerful presence on the platform and significantly increase their reach.

Hashtags should be explicitly tailored to the unique needs of each brand. Along with identifying relevant hashtags, brands should create customized hashtags unique to their product or service. It can help brands to stand out from the vast array of other content on TikTok.

Creating hashtag challenges is another excellent way to engage users and boost brand recognition. These challenges are a great way to encourage users to create content related to the brand, further increasing brand awareness. Additionally, brands can create challenges that reward users for participating, creating a sense of loyalty and excitement around the brand.

Brands should also take the time to research popular trends and hashtags on TikTok. This can help brands to identify topics and content that resonate with users. Additionally, understanding the latest trends can help brands to adjust their content to remain relevant to users.

Finally, brands should monitor their hashtags regularly. It will help brands identify what content resonates with users and the type of content that falls flat. Additionally, monitoring hashtags can help brands to identify any negative sentiment that needs to be addressed.

By following these tips, brands can create an effective hashtag strategy to help them supercharge their platform’s success. Utilizing the right hashtag strategy can boost brand visibility, build an engaged audience and create a strong presence on the platform.

2. Utilizing Targeted Ads

Targeted ads on TikTok are an effective way of reaching a relevant audience. By targeting specific users based on age, location, and interests, brands can optimize their ad campaigns to maximize their brand reach.

Video ads are the most popular form of advertising on TikTok. They allow brands to create engaging content that users can see in their newsfeeds. To create a successful video ad campaign, brands should focus on telling exciting and relatable stories to their target audience. They should also ensure their videos are creative, entertaining, and informative.

When creating a video ad, brands should choose the proper format for their campaign. For example, a vertical video ad might be the best choice if the campaign aims to drive sales. Vertical videos are more engaging and have the potential to reach more users. Brands should also pay attention to the length of their video ad, as shorter videos tend to perform better on TikTok.

When optimizing video ads, brands should consider the placement of their videos. By placing their ads in the right location, brands can ensure that their ads are seen by the right people at the right time. Brands should also focus on optimization techniques like A/B testing and using the right keywords to maximize their campaign reach.

Finally, brands should track the performance of their video ads and analyze the data they receive. This will help them identify which ads perform well and which must be tweaked for better results. By doing this, brands can ensure their video ads are successful and effective.

3. Crafting Engaging Content

As an advertiser, creating content that resonates with a target audience and encourages engagement is essential. This is especially true when it comes to advertising on TikTok. Users can use the platform’s creative tools to create content that stands out from the competition.

When crafting content for TikTok, advertisers should focus on creating content relevant to their brand, entertaining, and speaking to their target audience. This can be done by utilizing trending topics, creating visuals that draw attention, and incorporating humor. Keeping content fresh and engaging while staying true to the brand’s identity will help to ensure that viewers will be interested in the content.

To create content that performs well, it is essential to understand the types of content that are popular on TikTok and to use analytics to track performance. Identifying which types of content perform best will help inform future content and help advertisers create content that resonates with the target audience. Additionally, leveraging influencers to create content related to a brand can effectively create content that will draw attention and engagement.

Advertisers should also focus on creating content that stands out from the crowd by utilizing creative tools. This can be done by incorporating animation, music, and other elements. Additionally, advertisers can increase engagement by encouraging viewers to interact with the content, such as by using the “duet” function to create a response video or the “reacts” function to leave a reaction.

It is also essential to measure the success of the content by analyzing the performance data. Viewer analytics can inform future content and identify which pieces are performing best. This data can also be used to optimize the content for maximum reach and engagement.

By utilizing the creative tools available on TikTok, crafting content that resonates with the target audience, and leveraging influencers, advertisers can create content that stands out and will drive engagement. Additionally, by measuring the performance of the content, advertisers can ensure that their efforts are paying off and that they are creating content that is performing well.

4. Discovering Trends

Discovering trends is essential when it comes to supercharging your brand success through TikTok. Trends are constantly changing, making staying on top of them essential. Analyzing the trends on TikTok will help you identify the types of content that will resonate with your target audience and be successful.

One tactic to take advantage of trends is to use influencers to create content related to your brand. Influencers have dedicated followings and can reach large numbers of people. When they create content featuring your brand, the exposure it generates is invaluable.

Data and analytics are critical when discovering trends on TikTok. Analyzing your current metrics can help you determine what content resonates with your audience and what may be effective for your brand. By understanding the types of content that are popular on TikTok, you can craft powerful and effective ad campaigns.

Analyze the competition on TikTok as well. Look at what your competitors are doing. See what content they are posting and what engagement their posts get. This can help you identify what’s working and what’s not. You can use this information to craft your content and campaigns.

Use your insights from analyzing trends to determine the best time to post your content. Consider when your target audience will be on the app and post during those times. It will ensure that your content reaches as many people as possible.

In addition, look at the content your target audience is engaging with. Analyze which type of content they are responding to and what captions they use. It will help you craft content your target audience finds relevant and exciting.

5. Leverage User-Generated Content

User-generated content (UGC) is one of the most potent strategies for supercharging your brand success on TikTok. UGC is content that is created and shared by TikTok users and which is related to your brand. This content can be used to reach out to a larger audience and build relationships with customers that can help to get enormous TikTok likes.

By finding and promoting relevant UGC, you can show potential customers that your brand is authentic and trustworthy.

Furthermore, UGC can fuel influencer campaigns and drive more engagement. It is crucial to ensure that the content is relevant to your brand and that it adheres to the standards of your brand guidelines. Additionally, be sure to credit the original creators of UGC that you use. UGC is an excellent way to build brand awareness and customer loyalty on TikTok.

6. Go Live Streams

Live streaming on TikTok is an effective way to engage with your audience and build relationships with potential customers. It lets you connect with your followers in real time, allowing for more direct communication and customer feedback. Livestreams also allows you to showcase your products in action and give behind-the-scenes looks into what goes into creating and producing your brand.

When it comes to live streaming, preparing ahead of time is essential. Having a clear agenda and goals for the livestream will help you stay on track and address the topics you want to cover. Additionally, if you plan to feature products, have them ready when you’re streaming.

When creating a livestream, keeping it exciting and engaging is essential. Use on-screen graphics, polls, and interactive elements to keep your viewers interested. You can also provide incentives to stay tuned, such as exclusive discounts and giveaways. Additionally, use the right hashtags to gain more traction for your content.

It’s important to remember to interact with your viewers. Ask them questions, answer their queries, and encourage dialogue. This will make your livestream more engaging and give your viewers a sense of connection with you and your brand.

Livestreams are also a great way to build relationships with influencers. Inviting influencers to join your livestream can attract more viewers and increase your reach. Additionally, you can collaborate with influencers to create content that resonates with their followers.

Lastly, be sure to analyze the data from your live streams. This will help you determine which elements resonate with your viewers and which topics get the most engagement. This data can then be used to optimize future live streams and create more effective campaigns.

Livestreams are a powerful tool for building customer relationships and increasing brand awareness. By utilizing the tips outlined above, you can create engaging and interactive live streams that will help you promote your brand and reach more potential customers.

7. Optimize CTA to Maximize Brand Reach

Creating effective calls-to-action (CTA) on TikTok ads is essential for maximizing the reach of a brand’s message. CTAs should be tailored to the ad’s intended audience and designed to attract as much attention as possible. To maximize reach, CTAs must be concise and communicate the brand’s unique value proposition. 

Consider making the CTA interactive by incorporating an actionable element, asking users to like, comment, or share the post. Using targeted hashtags can also be an effective way to broaden the ad’s reach. By using the right combination of creativity and data-driven insights, brands can ensure their CTAs reach the right people and spark engagement.

Conclusion

TikTok offers a variety of unique tools for brands to take advantage of to supercharge their success. This article has outlined seven stunning techniques for using TikTok for advertising to help you reach your target audience and grow your brand.

Hashtag strategy, targeted ads, crafting engaging content, discovering trends, leveraging user-generated content, going live streams, and optimizing CTA are all viable approaches to increase your brand’s visibility on this platform. 

Data and analytics should be leveraged to maximize your reach, and influencers can play an essential role in creating successful content for your brand. You can promote your brand on TikTok with the right strategies and see tremendous success.

The post 7 Stunning TikTok Advertising Techniques For Supercharging Your Brand Success appeared first on SiteProNews.

What are Micro-influencers?

Micro-influencers are content creators with a small but loyal following on social media platforms such as TikTok, YouTube, and Instagram. By definition, they typically enjoy a reach of between 10,000-50,000 followers, but quality over quantity is where they excel. 

This smaller following, however, means micro-influencers can better establish stronger relationships with their followers. In turn, if a micro-influencer recommends you to his or her audience, their followers will be more likely to engage with your brand, check out your products, and even recommend them to others. 

Micro-influencers Offer Authenticity and Relatability

People venture onto social media platforms because they crave connection. After all, it’s only human nature to want to find a group where we fit in and belong. According to PRWeek, 56 percent of internet users prefer to follow everyday people on social media rather than superstars.

Micro-influencers build relationships by providing genuine content, personal interactions, and relatable experiences. They offer an experience that is authentic, relatable, and trustworthy. Rather than seek out celebrity status, they more easily relate to their followers by discussing real-life problems directly with them, and their followers listen when they offer solutions. 

For marketers, this means that if a micro-influencer agrees to promote your product or service, they can speak directly and authentically about your brand without sounding like a paid ad or promotion.

Micro-influencers Garner Higher Engagement Rates than Macro-influencers 

Micro-influencers also make it a point to remain more accessible than celebrities or other influencers, making it easier for consumers to interact with them on social media platforms such as Instagram or TikTok. As such, they tend to have far higher engagement rates than macro-influencers with a larger online presence.

In fact, there is a negative correlation between the number of followers one has and their average rate of engagement. Micro-influencers with fewer than 5,000 followers have an average engagement rate of 5.7%, per data compiled by Influencer Marketing Hub. As the number of followers passes 100,000, this percentage declines to 1.7%.

Cost-effective Marketing Alternatives

Due to rising customer acquisition costs, companies that rely on online advertising platforms like Facebook and Google are diversifying their marketing strategies to include micro-influencers. ProfitWell reports that the CAC rose by over 60% between 2014 and 2019, and that was even before the pandemic.

One reason micro-influencers are more cost-effective than macro-influencers and traditional advertising calls back to their higher engagement rates. Followers who see your ads from micro-influencer accounts are more likely to click on and engage with them through liking, commenting, and even sharing them. 

According to industry research, micro-influencers also provide a conversion rate some 22 percent higher than macro-influencers. This uptick in sales can be directly correlated to the increased trust their audiences place in them over higher-profile individuals, though it also helps that these influencers often have personal experience using the product being promoted!

Providing Brands with Niche Expertise and Targeted Audiences

Micro-influencers’ smaller, yet more personal following is often a result of expertise in a specific niche market or industry, allowing them to build a dedicated and highly engaged audience within that niche. When you advertise through micro-influencers, you can target your marketing efforts to a specific demographic and reach a more interested and receptive audience. For example, if your brand sells specialized camera lenses, social media users who are comparing product options will prefer to hear reviews from someone who actually uses the equipment in the field. 

When you reach out to a micro-influencer, you’re likely to find someone who’s passionate about what they do and eager for new opportunities. They want to share their expertise with others and build their brand as credible experts in the field. If you share a niche with a micro-influencer, there’s a good chance they will be interested in testing and promoting your product or service.

Finding a Micro-influencer to Represent Your Brand 

In essence, micro-influencers offer better engagement, higher conversion rates, and greater customer satisfaction than marketing through macro-influencers, making them more cost-effective for brands looking to reach target audiences on social media. If you’re looking for an edge in today’s competitive market, consider investing in micro-influencers who resonate with your brand and niche.

To start, you can either do your own organic search for these micro-influencers or hire a public relations specialist who specializes in influencer marketing. For an organic search, consider reaching out to people who follow you on social media and have between 1,000-10,000 followers. This strategy has the potential to introduce you to influencers who are already fans of your product, and if they’re already a customer, their agreement to advertise your product would be spontaneous and genuine.

Hashtags on social media are another way to reach micro-influencers. The next time you find yourself scrolling through your TikTok or Instagram feed, try searching for micro-influencers who regularly publish content that is directly linked to your product, brand, or market.

While the amount of research it takes to find just the right micro-influencer can be intimidating, a PR professional can assist you if you lack the time and resources to handle the procedure on your own. These professionals can assist you in every stage of the process, including search, selection, influencer management, content creation, and campaign analysis. 

The post Why Micro-Influencers are Taking Over appeared first on SiteProNews.

But there’s good news! It’s not hard to learn a few tips and tricks to boost your social media and reach new clients. It all starts with having a goal, knowing your target audience, and from there, it’s as simple as giving them what they want. 

Here’s what you need to know to start expanding your reach and boosting your success using your social media. 

Why Is Social Media Marketing Important for Businesses? 

Pretty much your entire target market is on social media. If you’re selling anything to anyone under the age of 80, then they’re online (albeit in different places online). The simple fact is nobody turns to books, encyclopedias, libraries, phone calls, or visits anymore when they need information or services. 

They turn to the internet. This means when your target market is looking for your product or service, you can bet they’re searching for it online. Online means Google, but it also means social media. 

This means your social media channels can be a valuable tool for driving website traffic, engaging with your audience, building confidence and trust in your brand, and ultimately, increasing sales. 

How Can Social Media Marketing Help You Expand Your Business Reach? 

One of the great things about social media is the opportunity to share. If you’re putting our valuable, shareable content that your target audience enjoys, it doesn’t just stay with you—your people will share it to their own networks. 

This means that if you do social media right, you’re essentially leveraging the audiences/connections of the people who are already your fans. That means you’ve got a huge range of people who could potentially become customers right at your fingertips. 

How to Create a Social Media Marketing Strategy

The key to reaching those potential customers in your current audience’s friend groups is to create shareable content. But in order to do so, you’ve got to know who you’re talking to. 

From there, it’s a simple process… Although be warned, you need to give it at least a few months of consistency before you’re likely to start seeing tangible results. 

Here’s a step-by-step guide on how to create a social media marketing strategy to start expanding your reach and gaining new customers and clients. 

Understand Your Target Audience 

You can’t create shareable content if you don’t know who you’re creating it for. What appeals to you might not appeal to your audience, so it’s essential to know your audience! Try to nail this down as definitively as you can. 

A fun trick is to create “customer avatars” that embody your audience and make them as human as possible. This will give you a great indication of your real customers’ pain points and worries, so you can address them upfront. 

Let’s assume you’re selling a “Muscle-Building Mastery” workshop for middle-aged people. Here are a couple of potential avatars you might use: 

Bob 

Bob is a middle-aged man with a wife and few kids. He works long hours, so he doesn’t have much time to get to the gym. He’s got a “dad bod”, with a bit of extra weight that he’d love to get rid of. Bob would like to feel like he did in his 20s: energetic, strong, and attractive to his wife. But he’s worried about finding time to work out, and he doesn’t know where to start. 

Jane 

Jane is a middle-aged woman with a husband and three kids. She works a half-day job and tends to the kids in the afternoons, leaving her feeling tired and without a lot of time for herself. She’s 20 pounds overweight and self-conscious, but she just doesn’t have the energy to go for a run. She’s heard that weightlifting can be a great way for women to lose weight, but she’s not sure that’s true… Doesn’t it make them bulky? 

Choose the Right Social Media Platforms

Once you know your target audience’s age, demographics, and interests, it’s easier to figure out where they might spend time online. Older generations tend to favor Facebook, creatives enjoy Instagram and younger generations like TikTok. 

Figure out where your audience is hiding and go there. You can choose one or two platforms to focus on—there’s no need to be on everything. In fact, it could be overwhelming and make you less efficient, so choose one or two wisely. 

Create a Content Calendar 

Plan and create your content upfront. You should be working a month or two in advance, at least! This means if you do have to skip a day due to illness or unforeseen circumstances, you’ve still got plenty of content to go out. 

You can put out any content you want, but make sure it’s relevant to your audience and your niche. Here’s a quick tip: check out what National Days are coming up that could be appropriate to create content around. Also, think about content that would solve a problem for your reader. 

Set Goals for Your Social Media Marketing

Goals can help you see if you’re on the right track. Set small ones in the beginning, like “Get more traffic to the website”. Set a time frame too; we recommend two to three months. At the end of your time frame, see if you’ve achieved that goal. 

In this case, you’ll need to know roughly how much traffic you were getting before so you can compare it to how much you’re getting after those few months. 

Creating Engaging Social Media Content 

There are two keys to social media content: value and engagement. You provide value to your audience and encourage them to engage with you in return. 

Your content should fulfill a purpose for the reader. It can answer a question, solve a problem, make them think, give them new ideas, or simply be an enjoyable read. But there needs to be something to attract them and keep them interested in the post. 

When someone leaves a comment, likes your post, or shares it, other people see that. And that’s extremely helpful to expand your reach. Encourage people to engage as well, and make sure to reply to/like as many comments as you can! 

Paid Advertising on Social Media

In the beginning, paid advertising is worthwhile. The idea is to eventually gain enough organic traffic that you don’t need paid ads, but an ad a month can be valuable in expanding your audience. 

Call to Action 

Your CTAs (calls to action) need to be effective. The main gist of your content should be to provide value to your audience. But you NEED to have a compelling CTA at the end. This is your invitation to get more—buy your product, sign up for your services, read a blog post, check out your website… 

You can have multiple different CTAs in your content. BUT—you should only have one CTA per piece of content. Direct your reader/listener exactly where you want them to go at the end of your content and give them a compelling reason to go there! 

Analyze and Measure Results

Pouring your effort into social media is pointless if you aren’t analyzing your own results. Is your social media having a positive effect on your business? You won’t know unless you’re analyzing some metrics. 

Keep an eye on your social media metrics, as well as on your website traffic and where it’s coming from. Remember the goals that you originally set—these will be your markers for success. 

Your goals may change along the way, but as long as the data shows progress, then you’re on the right track. Keep going—social media is a long game, but one very worth playing!

The post Harnessing the Power of Social Media Marketing to Expand Your Business Reach appeared first on SiteProNews.

Just a mere presence on social media stopped working to boost sales a long time ago. 

Around 80% of business executives think it’s essential to invest additional resources in social media marketing. 

It shows that we’ve moved long past the ‘just post and hope’ strategy. 

Now you need a solid presence in which you operate your accounts thoughtfully and measuredly. 

Below are some of the top ways to leverage social media to boost your Direct To Consumer (DTC) sales and revenue. 

Let’s check them out. 

1. Identify the Best Platform for Your Audience 

“Be where your customers are” isn’t a novel marketing strategy. Brands are practising that ever since the possibilities of personalisation. 

Social media is a big word. There are so many platforms, some popular while others not so much. But popularity has very little to do with selecting your presence. Understand that all social media platforms aren’t equal. You already know your target demographic so try to find out on which social media platforms they’re most active. 

For example, LinkedIn works best if you’re targeting a B2B audience while TikTok and Instagram work best if you’re targeting younger professionals in the B2C domain. 

Once you know where you can find your target audience, you’ll be able to interact with them better and create content specifically for their needs and interests. And once you get the awareness right, you can expect an eventual impact on sales. 

2. Work with Social Media Influencers

Influencer marketing isn’t the ‘next big thing’ in social media marketing. It already is the next big thing. The industry reached $16.4B in 2022 from just $1.7 billion in 2016. Through various influencer marketing strategies like account takeovers, paid sponsorships, giveaways, etc, you can witness a spark in your sales. This is simply because the amount of trust people place in influencers is as good as the trust they place in their friends and family. 

Studies show that influencer marketing is known to deliver an ROI as high as 600% in some cases. Some of the top examples of influencer marketing are Charli D’Amelio and Dunkin Donuts, Julie Sariñana, Ela Velden with H&M, Nick Offerman with My tales of Whiskey, etc. 

3. Simply Purchase Process on Social Media

Your social media sales need to be as smooth as your online store sales. A lot of brands even sell directly to consumers on social media through Instagram shops, Facebook shops, and Rich Pins and Buyable Pins on Pinterest. However, if you don’t have a direct shop on Instagram, ensure that you navigate the user to a checkout page or product page which has listed all the shipping and delivery instructions. 

For example, if an international customer is visiting your page from social media, provide them with the information they can really use before making their purchase. These include the shipping charges, the number of days, the tracking number, etc. Choose an air service freight provider that first delivers top-notch shipping services and only then commits to the customers on your social media. 

4. Share User-Generated Content 

Customers need a sense of assurance before making a purchase from a brand they barely know. Since they’re apprehensive, you give them authentic reviews in the form of user-generated content. This strategy brings online buyers closer to the brand by building trust and credibility. 

Encourage your customers to share their photos or videos with your products and go a step further by sharing that content on your profiles too. It is a genuine way to increase loyalty with your existing customers and encourage your other social media followers to try out your products. 

For example, every holiday season, Starbucks launches the #RedCupContest to promote its holiday-themed seasonal beverages. But the catch? Coffee drinkers need to submit shots of coffee for the chance to win a Starbucks gift card. 

5. Create Valuable Content for Users

Social media provides a great opportunity for brands to get a little personal. Considering the essence of the platforms, you also need to be ‘social.’ Develop content that is reflective of that. Publish compelling content but in a manner that is conversational and engaging enough to urge users to make a purchase. 

Be it your captions or your videos, reels or posts, you need to be original, creative, and informational. Leveraging informational content gives context to your product and gives ideas to customers about how to use the same. You can also promote your blog posts, guides, and any other kind of information that has the potential to convert interest into sales. 

6. Create Brand Specific Hashtags

Social media platforms like Instagram and TikTok are a game of hashtags. They bring attention to your brand and let you get discovered more easily. 

But it can do more than just spread awareness. With unique and sales-oriented hashtags, you can drive engagement, increase your sales, and bring together a community that is interested in a particular product. 

For example, a London-based womenswear brand named Rixo encouraged their followers to tag them and use the hashtag #humansofRixo. They also clubbed user-generated content with hashtags that extended the collaboration of the users with the brand. 

7. Invest in Social Media Advertising 

Apart from your organic efforts, you need to leverage paid marketing when necessary. Merely finding your target audience on social media platforms is not enough. Social media platforms have paid advertising options in terms of ads or content promotion. Utilise them to ensure high visibility among a relevant target audience. 

However, before you do so, have your KPIs and tracking metrics in place. On Instagram, you can advertise through stories and sponsored posts and videos. You can do the same on Facebook and LinkedIn. 

Finishing Thoughts

Building trust is at the heart of social media selling. Right from using user-generated content to even publishing informative posts, it’s all about going the extra mile to engage and entice customers. If you’re doing that while following the above-mentioned strategies, you’re on the right path to enhancing your DTC sales from social platforms and staying ahead of the curve. 

The post How to Leverage Social Media to Boost DTC Sales appeared first on SiteProNews.

However, not every platform is the right fit for your business. In this article, we’ll explore some of the most popular social media sites and explain why each one may or may not be the one that can grow your brand.

Choosing the Right Social Media Platform for Your Business

Content marketing on the right social media platform is one of the most effective and affordable means of growing your business. Conversely, if you choose the wrong social media platform, you stand to waste valuable time or even damage your brand. First, consider your target audience. Think about the people you want to reach with your content and where they spend their time online — are they spending most of their time on Facebook, Instagram, or LinkedIn?

Next, consider how much time and money you have available. Each social media site offers different levels of access, from Facebook’s free accounts, allowing basic posting privileges, all the way up to LinkedIn’s premium plans providing additional features and benefits. If budget constraints are an issue, consider getting started with one free account. You can always invest resources into a more expensive site later.

Some of the Best Social Media Platforms for Growing a Business in 2023

Facebook

Facebook is the world’s largest social media platform, boasting 2.96 billion monthly active users at the end of 2022’s third quarter. If you want to reach a massive audience and capitalize on the benefits of social media advertising, Facebook is an excellent choice. In fact, anytime a business owner comes to me and wants more leads and sales, I almost always start them on Facebook. It provides a wide range of features that make it easy for you to engage with customers and build your brand. You have access to a variety of targeting options for reaching different audiences, a newsfeed to alert followers to what you’re doing, and the ability to host live video events or create custom ads leading to your website.

Instagram

Instagram is another tool that can grow your business. It is primarily a visual platform, allowing you to share photos and videos of the products, services, or events that you offer, and boasts an audience of over 2 billion active monthly users who will see that content if you post it in an appealing way.

Given these numbers, Instagram is ideal for building brand awareness and generating leads since it allows businesses to showcase their products in an artistic way and generate attention with catchy hashtags. Because users engage with each other through comments or likes on posts, it’s also a great place to build a community around your business, generate customer reviews, and sell products.

LinkedIn

LinkedIn is an excellent platform for B2B businesses that want to find leads, boost sales, increase brand awareness, and network professionally. This social platform has 875 million users worldwide and 310 million monthly active users. The platform allows users to create profiles and connections based on their specific industry role or level of expertise. To get started on LinkedIn, ensure your company page is filled with relevant information about what you do and why people should hire your services or buy from you. The more complete your profile, the better your chance to grow your business.

YouTube

YouTube ranks as the world’s largest video-sharing platform and second-largest social media platform. It has over2.6 billion users and over 122 million active users each day as of 2022’s third quarter. YouTube also makes up a huge part of Google’s revenue, making it an important platform for any business that wants to reach people globally.

The key to growing your business on YouTube is generating creative content that engages viewers. The more engaging your content is, the more likely people will watch it and share it with their friends.

Some of the worst social media platforms for growing a business in 2023

Twitter

Twitter is a popular social media platform that provides an opportunity for businesses to connect with customers on a non-business level. This can be useful in strengthening relationships, although Twitter doesn’t offer the same level of personalization that social media platforms like Facebook do. 

Twitter may help you get your business’s name out there, but it’s not a good platform for growing your business. The platform has so many users that it can be hard to get noticed if you aren’t already well-known. It’s essential to understand how Twitter can be used in combination with other platforms rather than trying to use it alone.

Snapchat

Snapchat is not an ideal platform for business growth. Each month, the platform’s Spotlight feature sees125 million active users, and its Snap Map feature sees 250 million. In terms of social media reach, that is a small user base. In addition, Snapchat primarily appeals to younger users. As of July 2022, users aged 13 to 17 made up 20.5% of Snapchat’s total audience, and users18 to 24 accounted for 39.1%. Given these demographics, Snapchat may not be the best place to advertise if you’re trying to reach older audiences.

TikTok

TikTok is a video-sharing app that allows users to create short videos for followers. The platform boasts 1 billion active monthly users, making it less popular than Facebook, Instagram, and YouTube. In addition, the majority of people viewing a post on TikTok will only watch the first 15 seconds before scrolling away. Before your business puts a lot of time and resources into video creation for this platform, be sure it is worth your investment. 

Each social media platform comes with its own audience and its own set of pros and cons. The goal of using any medium is to reach new customers and grow your audience through content marketing. No one social media platform is best or worst for everyone, but some will be better suited for your business needs than others. It all depends on your audience, the time you can invest in social media management, and your business goals for the marketing content. Investigate each platform and make an informed decision about which ones work best for you.

The post Best and Worst Social Media Platforms for Growing a Business appeared first on SiteProNews.

A recent study revealed that kids aged 8 to 11 would rather become YouTube stars than astronauts. If you’re surprised about this, you’re not alone. Join me in deciphering why the creator economy is so seductive and how to leverage it.

Creators – Who Are They and What Do They Do?

Finding a perfect definition of creators is a tall ask. Some think that a creator is anyone who makes money online by creating a follower base and then leveraging it to sell digital or traditional products, sponsorships, merchandise, or get brand deals.

By this definition, creators = influencers. I disagree.

You may remember a previous article of mine here on SiteProNews where I postulated that influencers are entertainers. Today, the term “influencer” is a bit derogatory, usually referring to content that has zero substance and relies on glam.

You know what I’m talking about: the devoid-of-meaning captions you see on Instagram slapped on heavily-edited photos, typically of conventionally-attractive people.

Influencers are a sub-genre in the creator economy.

The new breed of creators appeal to a more sophisticated audience. Their followers aren’t usually looking for inspirational or aspirational quotes. They are there to learn a skill, a craft, or to consume above-average content. They want to build a business first and foremost, not a cult following.

The power of example comes in handy here: Charli D’Amelio is an influencer. Rand Fishkin is a creator.

Now that we’ve covered the basics, let’s take a look at what fuels the creator economy.

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Why Does the Creator Economy Keep Growing Exponentially?

This is the question I wanted to answer when I first set out to analyze this industry: why is everyone attracted to it, from children to big corporations and venture capital funds?

The answer is pretty simple: personal brands are gaining more traction than faceless corporate brands because people look for human-to-human interactions. Big corporations (and the companies who strive to earn that name) are often seen as enemies: they pollute, they overwork their employees, the avoid paying their taxes, and so on.

Human-first brands seem more trustworthy, which prompts them to gain more traction – fast! Of course, when a creator becomes extremely famous, they have to deal with hate. They are the corporations of the creator economy now. Still, the scrutiny isn’t even comparable with what traditional corporations get.

There’s a second reason why the creator economy keeps growing at an incredible pace: it has a lot of support from a lot of other industries.

Let me reveal a secret about how I differentiate between trends and fads: when in doubt, follow the money.

VCs are already taking the creator economy seriously, pouring millions in solutions that support their work. And it’s not just them.

A lot of existing companies have amended their products and added new features to support creators: from easy online payments on Stripe to full-stack solutions for marketing, selling, and emailing your followers like ConvertKit, you can get started for free and without writing a single line of code. At most, you’ll pay a commission out of your sales, as it happens with Stripe and ConvertKit.

Low Entry Barriers, Towering Growth Barriers

The low entry barriers like being able to get started completely free make the creator economy even more attractive. And that’s perfectly understandable: who wouldn’t want to ditch a monotonous job and build their own products – plus a massive fan base?

However, with low entry barriers come very high growth barriers.

Only 10% of creators make more than $10,000 per year. Very few of them make a livable wage, which is why a lot of them still hold on to their day jobs.

As the creator economy expands, I expect the competition to get even tougher. This is why I recommend you spend at least three months testing your idea before you quit your job or your lucrative business to sell digital products.

You can spend the first month in the ConvertKit Grow Your Audience Challenge – it’s completely free to join and it will take you through all the steps you need to start building an audience online and to vet your idea.

My top recommendation for anyone looking to join the creator economy is to take a close look at their skills and at their marketing prowess. Is there something that you could be talking about for 30 minutes with no advance notice?

If so, you’ve found your niche, congratulations! Don’t worry if it seems too small or too esoteric. There are people making six figures a year selling crocheting courses.

The next step is to find the right approach: should you be selling courses, eBooks, digital downloads, community access, or all of these things? I advise you to start with one and then expand.

How to Leverage the Creator Economy

If you’re a company looking to partner with a creator to increase visibility, you can offer them a deal for direct advertising (following the influencer model), you can sponsor their newsletter, or you can partner with them on pretty much any type of campaign you can think of.

Not sure how to choose the right creator? I recommend you look beyond their numbers: sure, large audiences mean more people will see your brand. But this is useless if there is no real fit between your brand and that of the creator.

The first thing to look for is an audience overlap: does the creator’s buyer persona match your own?

Secondly, look for engaged communities. How often do their followers engage with the creator’s post? Do they get meaningful comments? Can they spark real conversations?

Lastly, look for trust signals: how successful are the creators in selling their own products? If they have a 1% email conversion rate that’s stellar – but expect yours to be much lower in case you decide to sponsor them. Trust transfers are never 100%.

Wrapping Things Up

The current beauty of the creator economy is that it’s open to anyone. But make no mistake: it’s just as hard to “make it” there as it is to climb the corporate ladder, especially if you have no connections to fuel your growth.

However you feel about creators, it’s important to know they are here to stay. Some of them will morph into behemoths, while others will enjoy catering to a niche audience – just as it happens with any kind of business.

The post The Creator Economy – What Fuels It and How to Leverage It appeared first on SiteProNews.

With the current cost-of-living crisis, interest rates increasing, and inflation, home buyers will be even more reluctant to make such a substantiation purchase or rent a new property next year.

With this in mind, and following a 70% increase in interest in ‘benefits of social media marketing’ in the last 12 months according to Google Trends, digital marketing specialist Wild PR provides insight into why a social media strategy should be a top priority for estate agents in 2023.

1. Target First-time Buyers with TikTok

TikTok has gained huge popularity over the last few years with a highly-targeted For You Page which shows videos up to 10 minutes long and matches a user’s individual likes and dislikes based on previous engagement on the app. 

With a predominantly young audience, Tiktok is a great place to market to first-time buyers. By researching popular trends and audio, estate agents can share advice and insight on how to get onto the property ladder, what to look out for and more. The platform can also be used to highlight key properties, provide an online viewing, or for any fun behind-the-scenes content.

Tiktok is also becoming a powerful search engine, with users turning to the app to answer their questions. Recently, a Google exec disclosed that their research shows almost 40% of young users used TikTok or Instagram to look for a place for lunch instead of Google Maps. With this in mind, estate agents should implement TikTok as a tool in their social strategy, sharing informational content surrounding commonly asked questions by those looking to get on the property ladder. 

2. Use Instagram Reels to Improve Reach and Engagement

As nine in 10 Instagram users watch Instagram reels, estate agents not using the tool are missing out on a trick.  Reels are currently favoured by the Instagram algorithm, which is more likely to recommend them to people who don’t follow you than feed posts. They even have their dedicated feed and are heavily featured in the Explore tab.

Allowing videos to be up to 90 seconds long, estate agents can showcase the various stand-out elements of a home and provide a walk-through of an entire property. Reels can also display user-generated content, such as customers receiving the keys, a couple’s first night in their new home, and much more!

3. Create Enticing Instagram Highlights

Instagram highlights, a cluster of archived stories that appear at the very top of your profile, are a handy tool to make a better first impression, organise your content and have a more professional look. These appear right after your Bio and can quickly explain what your page is about.

Estate agents can use Instagram as an extension of their website, and highlights can be used to segment the different types of services and properties on offer, for example, detached and semi-detached homes, to make it easier for users to navigate through your profile. Each highlight can include a unique link to a property or service page, increasing the potential click-through rate. 

4. Host Live House Viewings on Facebook Live

Estate agents can use Facebook Live videos, which average 64 billion views per day, to run virtual property viewings alongside their in-person viewings to maximise their audience.

Your Facebook audience can join in the house viewing from a phone or laptop, making it easier for estate agents to reach their target audience. Facebook Live videos also have a real-time chat function, allowing you to answer any questions about the property as you move through it, increasing the chances of people moving through the sales funnel. 

Estate agents with offices across the UK should consider creating different accounts for each region to target their Facebook Live videos better. Multiple accounts offer a significant advantage compared to mass marketing content from one singular Facebook page, increasing engagement and clicks to the website. 

5. Use Your LinkedIn Profile to Build Credibility

LinkedIn shouldn’t be left behind in estate agents’ social media strategy; with 830 million members from over 58 million registered companies, LinkedIn is the home of professional social media users.

LinkedIn has a wide variety of business details that can be added to your page or your employee’s page, such as accreditations, years of experience and the price range of homes you specialise in. Your LinkedIn profile can also form part of your social media marketing strategy. Potential customers may be more likely to reach out for your expertise after discovering more professional details about the company. 

If your agency also offers commercial properties, you can use the platform to target business owners with commercial listings. As Linkedin allows you to set up Showcase Pages, you can set up a commercial Showcase page as well as regional pages to target new regions. Showcase Pages have built-in analytics, just like Linkedin company profiles, to help evaluate the success of posts and engagement and to monitor audiences.

Kayleigh Morgan, Account Manager at Wild PR, comments, “Social media is an effective way to reach new audiences, build trust and authority and also to show your brand personality, which is crucial when high-stake purchases and consumer confidence is involved.

“Technology, customer needs, consumer perceptions and competition are constantly changing. This means social platforms are constantly evolving, as are how people use them. As we move into 2023, estate agents must adopt a social media strategy and keep up to date with the latest changes so they can adapt accordingly.” 

The post Five Key Ways That Estate Agents Should Be Using Social Media in 2023 appeared first on SiteProNews.

Social media is where many of us get our news, find the latest trends, shop, and — of course — consume much of our entertainment. And over the past decade, we’ve rapidly seen celebrities on social media go from being influencers to influencers now being considered celebrities. 

The global influencer/thought leader marketing industry has more than doubled since just two years ago. By the end of 2021, just under $14 billion was being thrown at influencers who, in return for payment, would sponsor and promote a particular product or service. Influencers have become so influential, in fact, that they now have their own dedicated talent agency: Orland-based Izea. Last year, Izea’s revenues grew by two-thirds, and, even with other segments of the economy slowing down, the company is on track to post healthy growth in 2022.

Izea’s founders realized early on that brands would need influencers more than influencers would need brands. Now, the big debate is not if you market on socials, but who you market with — specifically, whether to go macro or micro. Macro-influencers are defined as accounts which have over 100,000 followers (or over 1 million for celebrities); micro-influencers, on the other hand, are most likely to have accumulated roughly 1,000-5,000 followers.

There is one major caveat, however. Influencer marketing isn’t just about the numbers. In fact, successfully marketing your brand with influencers is much more about their engagement rates with followers than sheer audience size.

Find Your Niche

According to ratings giant Nielsen, more than 9 in 10 consumers trust earned media or influencer/thought leader marketing more than traditional, paid advertising. But not all influencers are created equal, and brand managers will need to do some homework in order to find the right influencer match and score the best results.

While getting a shout-out from a major account or celebrity can make the kind of splash that creates ripples for days, using micro-influencers is actually a more effective way to target a specific audience. Like niche brands, micro-influencers have cultivated a loyal core of fans. Their followers are already interested in a specific industry, skill set or even a cause. 

For example, fitness is one of the most popular niches on social media. When gyms were closed during Covid, thousands of personal trainers took their regimens online, attracting millions of virtual clients as a result. Though some have gained followings in the tens of thousands (or more), most are micro. Still, those followers are likely to engage with a personal trainer’s routines on a regular basis. They are also much more likely to use sponsored products — protein bars or powders, for example — in order to get the results they see on Instagram, YouTube, or TikTok.

Authenticity Matters

For decades, big corporations paid television networks large sums to create a veneer of authenticity, often to no avail. That big box store is just never going to feel as personal as the boutique on Main Street, nor will a restaurant chain with thousands of location feel as authentic as the family-run, hole-in-the-wall diner. 

The same principle applies on social media. Micro-influencers are more engaged and connected with their followers because they have more time to foster and maintain relationships with them. They don’t have to mimic intimacy, they create it simply by being responsive to comments and direct messages. In addition, people are far more likely to believe that a non-celebrity actually uses the product or service promoted rather than assume it’s just about a big paycheck. In essence, authenticity has become the great leveler among micro-influencers.

Stretch Your Budget

As a further benefit for brand managers seeking to create partnerships, micro-influencers cost far less than their macro counterparts because rates are typically calculated by number of followers; the higher the number, the higher the rates. But savvy marketers and brand managers will pay more attention to user engagement to get an even better deal. 

An important question to ask is: “How responsive is the influencers’ audience?” Thankfully, it’s easily answered by scrolling posts for metrics, such as the number of likes and comments per post a micro-influencer receives. 

Better yet, by eschewing high macro-influencer rates, brand managers will free up their budget to work with these influencers in greater quantities. This is extremely important because it allows them to shop around until they find the right influencer whose followers are especially responsive to their brand’s value offering.

Despite all of the algorithms and formulas, trial and error is still the lifeblood of marketing. By going micro, you’ll leave money on the table for making your ad campaign as effective as possible.

The post Working with Micro-Influencers to Go Viral appeared first on SiteProNews.