And to further these goals, it’s critical to use blog email marketing. Doing so ensures that you build a relationship with your readers and ensure that your blog content gets traction.

And that isn’t all; aside from making and managing content, you must also build a relationship with your audience.

The best way to do this is through blog email marketing.

Historically, email marketing conversions statistically beat both search and social media marketing combined.

In this post, I’ll share how to do email marketing for bloggers. And we’ll look at what type of emails you should send to your audience. Let’s go!

1. The Confirmation Email

When someone subscribes to your list, you should send them a confirmation email. This email should ask users to confirm that they want to join your list. They click a button doing so, and they’re finally added to your list.

This seems like an extra step, but having this setup has one major benefit. That is, it trains your subscriber’s email provider to inbox your communications by letting it know that your emails are not spam or promotional.

It also lets you engage your audience and build a sense of familiarity and deliberation in their contact with you. Once your subscribers confirm that they want to join your email list, direct them to read your blog or take some other action.

2. The Welcome Email

When someone joins your email list, you should send them a welcome email. It’s a powerful opportunity that many people forget to use in email marketing.

Just thank your reader for taking the time to sign up. In fact, 76 percent of people expect to see an email welcoming them after signing up as a subscriber.

The content of your welcome email should introduce the subscriber to you and your blog, and provide an overview of the types of emails they can expect from you.

A welcome email is different from a confirmation email in that it should be less formal and more personal. You may also want to include a link to your best blog posts so that the subscriber can get a better sense of your work.

This is also a great opportunity to give them additional information about your brand or how they can access their content for signing up.

Start the email with the word “Thanks.” Why? It turns out that “thanks” and “thank you” are some of the most important words to subscribers when they sign up for an email list. Terms like this are designed to give human qualities to your business, which promotes rapport between your business and customers.

The welcome email is absolutely vital to any marketing campaign. There’s more data to back up this claim. OptinMonster reports that app creators who use a welcome email as part of their process for new customers see a retention rate of 71 percent.

3. The Expectation Email

When we start doing business with a new company, we have expectations. Your blog readers will expect the same from your blogging brand, too! It turns out that not providing the customer with expectations, and by default, a wonderful experience, is likely costing you a ton of money.

One survey revealed that 86 percent of people are willing to pay more for a product if they get a great experience in the process. You can improve the chances that they have a good experience on your blog and continue shopping with you by setting some expectations as soon as customers start subscribing.

The following example from Asana combines their welcome email and expectation email together. Let’s take a look.

A welcome email that sets expectations for the near future by Asana

As you can see, this is a simple and effective blog email that lays down exactly what new subscribers can expect when they sign up. They will receive great tips over the next few days. It showcases how Asana leverages their blog

This helps people and keeps readers engaged with the brand.

4. The Freebie Email

Everyone loves getting something for free. A psychological look at people’s reaction to the word free is telling. An MIT study came to this conclusion:

“The word free gives us such an emotional charge that we perceive what is being offered as immensely more valuable than it really is.”

You can probably see where this is going. Any blogger worth their weight will have something for free that they can offer their customers. If they don’t, there’s always the opportunity to create a freebie from scratch. Virtually anything given away for free has an increased perceived value. This is where your marketing skills kick in.

There are plenty of things you can give away as a blogger to your subscribers. Some of the most common trends are to create unique listicle-style articles in your niche, offer your latest podcast transcribed, free trials, or even create a ‘top secret” checklist for everyone interested in your niche.

Make your call to action in this email ‘hit reply’ and have readers email you with the answers to questions such as hurdles, general questions, or tips they would like to hear more about in your consultation. When the emails flow back and forth like this, it builds a rapport with the subscriber that will keep them around as long as you’re putting out new and valuable content.

You can also direct your readers to your contact page and title their message “Free (Product/Download/Trial)” and answer the questions in the body of the message.

Here is an example of a blogger email offering a free download in its newsletter.

IndieHackers does a clever job of incorporating blog-like content in its newsletter with a free download offer

Notice how they made the download offer seamless by incorporating it with content about social proof. They also link the download to a clear outcome i.e. using social proof for better conversions.

5. The Exclusive Content Email

One type of blogger email you should make is the ‘exclusive’ email. This is content just for your subscribers. There are a couple of reasons to use this type of email when reaching out to subscribers:

First, delivering exclusive content to your subscriber’s inboxes is the perfect reason for them to decide to engage with you in the first place. This goes back to the freebie email as well. People have a greater sense of value if they are getting more than your latest sales pitch. By providing something of value to your readers, you’re increasing your trustworthiness and improving the odds that they engage with your website.

Secondly, creating custom content for your subscribers means you can save the list of content (depending on how many pieces you have) and create an automated email for your customers. Here’s an example of an automated email from WPBeginner.com.

WPBeginner’s automated onboarding email guiding people where to start and making the most out of the blog

This website sends a series of automated emails that guide readers through new tutorials and ideas every day. This information is exclusive to people who sign up for this content and want to learn more about starting with WordPress from zero and learning from the experts.

The blog email is direct, addresses a problem, and offers useful tips. This is a great format to follow if you want to engage readers.

6. The Helpful Email

The best way to get readers to stay committed to your brand is by building trust. Nothing builds trust like offering help. You can apply this same logic to readers who sign up for your email list.

Try to think about the different ways your blog helps customers. There are always going to be questions about the topic you’re discussing, regardless of your niche. It’s your job to proactively consider the questions that may come up in your readers’ minds and address them in the form of a helpful email.

As an example, let’s say you’re in the marketing business and trying to figure out how to reach more customers. You visit a website run by a group of personable, helpful people who provide great content. But you still have some questions. They then encourage you to sign up for their email list for more marketing tips.

A couple of days later, you check your inbox and see an email from the trusted website saying, “Oh hey, I just found this awesome tip, and I thought you’d enjoy it!” Wouldn’t that establish trust and make you think, “These people understand my struggles?” You’re going to want to bring that same assurance to your customers.

7. The newsletter anniversary email

Starting a newsletter is a big achievement, and so is getting your first hundred subscribers and making it to your first newsletter anniversary!

Send an email to celebrate your newsletter’s anniversary and tell them how much you appreciate them. This email should include a recap of the past year’s blog posts, any major accomplishments you’ve achieved, and any other news or updates you want to share.

This email is a great way to show your subscribers your gratitude for their support. You can also share important milestones or achievements you plan to reach in the year ahead. And you’ll create proof that your audience is a member of a thriving community. Such a step builds a positive impression and ensures your subscribers stay subscribed.

WPBeginner turned 14 and sent this content to its blog subscribers via email to celebrate

8. Feedback request email

Asking for feedback is the best way to know how your audience feels about you. And the more you know, the better content you can provide to help your audience.

You could learn what topics appeal to them or what they want insights on with some feedback.  This is a great way to engage your audience and keep them invested in your future posts.

Create Blogger Emails That Win

These tips should give you a great idea of what kind of content your subscribers want to see in their inboxes. As your blog grows and you forge a connection with your audience, you’ll begin to notice trends in their behavior.

You can put this to use in order to keep developing killer content for your subscribers and have a successful blog viewed by hundreds of thousands (potentially millions!) of people.

The post 13 Types of Blogger Emails to Send to Subscribers appeared first on SiteProNews.

If you answered yes, you’ve made it to the right place!

The average blogger spends around 4 hours and 10 minutes to craft an engaging, shareable blog post. Depending on the industry, this time could be much more or less. For instance,

technical writers usually spend more time working on articles due to the research involved.

Despite the average post taking around 4 hours, that doesn’t mean a reasonable blogger working 40 hours each week can publish 10 posts.

Creative work, like writing, requires bloggers to rest and recharge. If you don’t take this time, you’ll quickly hit burnout and struggle to be as productive as you’d like.

Today, we will go over the most common symptoms of blogging burnout and discuss 5 actionable strategies you can do to slow down, and even reverse, this unfortunate but common phenomenon.

What Are the Signs of Blogging Burnout?

Blogging burnout can creep up on you before you know it. If you’re not careful, you could find yourself experiencing one or more of the following symptoms:

• Feeling anxious or stressed about blogging (when that wasn’t the case before)
• Trouble concentrating and brainstorming, which often leads to longer work days and more stress.
• A noticeable decrease in productivity
• Consistently failing to reach goals.
• Physical symptoms, such as fatigue and tension headaches.
• Blogging feels tedious, tiresome, and boring.

4 Ways to Overcome Blogging Burnout

Now that you know what to look for, it’s time to look at several strategies you can use to overcome blogging burnout.

1. Set Realistic Expectations

One of the most common reasons bloggers experience burnout is they set unrealistic expectations for themselves. Once they inevitably fail to reach their goals, they start feeling overwhelmed and start spiraling down a path to burnout.

You can avoid this mistake by setting realistic goals and expectations based on your skills and time. For example, if you’re barely getting 2 posts published each week, it’s unrealistic to start expecting yourself to write 5 or 6 each week without gradually improving.

The best way to get better at setting goals is to establish key performance indicators (KPIs) for yourself. KPIs are numbers you are expected to hit over a predetermined period. In most cases, they are measured weekly and quarterly.

In this instance, I would start by attempting to write 3 posts per week. This is a more realistic goal and will boost your confidence once you hit publish on the last article. I also suggest adding secondary goals to improve your blog, like getting a specific number of backlinks and internal links each month.

2. Write When You’re Most Productive

Another common reason for burnout is people try to push themselves when their minds are not ready. Some of us are morning birds and ready to go before the sun is up. On the other hand, many of us are night owls and prefer to work when everyone else is sleeping.

Regardless of your preferences, you should stick to a schedule that aligns with when you are most productive.

When people try to push themselves and work when they’re used to sleeping, they tend to experience burnout much faster than people who go with the flow and work when they’re comfortable.

I suggest reflecting on how you feel during the day and scheduling time to write when you feel sharp and alert.

3. Use Tools to Help You Get Past Small Ruts

Next, let’s talk about how you can use brainstorming tools to get over small ruts on your blogging journey. Using the right tools will save you time and mental energy, which can help you maintain a consistent schedule without suffering from the ill effects of burnout.

I suggest using a blog post title generator to come up with ideas for posts. It’s not easy to come up with new titles week after week. A generator can give you some great ideas for current and upcoming posts. I often use them as a foundation for most of my articles.

Since many solo bloggers don’t have editors, I suggest investing in a grammar and spelling tool. You’ll become a fine editor with time and practice, but a second pair of “eyes” can make a big difference in the quality of your work.

Many bloggers have found AI-powered tools like ChatGPT to be helpful when writing articles. It’s not advised to copy and paste the text these tools produce. Instead, they should be viewed as a brainstorming tool that you can use to come up with ideas for your posts. For example, if you’re writing an article titled “10 email marketing tips,” and you’ve come up with 8, a simple prompt can help you come up with ideas for the final two.

4. Don’t be Afraid to Take Time Off

Finally, it’s impossible to stress the importance of taking time off every once in a while. We all need time to rest and relax if we want to do our best work.

My advice is to schedule long weekends occasionally and try to take at least a full week off each quarter. I found that having a few extra days off made me more productive than I would have been if I had worked all those days.

There will be unplanned times when you wake up, and you’re not feeling your best. Not necessarily sick, but also not capable of getting through an article. This is completely normal, and you shouldn’t feel bad or get down on yourself when you need to take an extra day.

Your mind and body benefit from true, uninterrupted rest. Stressing when you feel burnout coming on will only make the situation worse.

The lesson here is when you’re working on your content calendar, don’t forget to pencil some time off for yourself.

Final Thoughts

If you’ve ever experienced burnout, you know it’s extremely frustrating and worrying. The best thing you can do is avoid getting to that point by watching for symptoms and taking steps to overcome burnout.

The strategies outlined today will help you develop a helpful, healthy blogging schedule that has the potential to improve your happiness and long-term success. I highly recommend using your experiences and knowledge combined with these tips to customize your journey.

The post 4 Powerful Tips to Overcome Blogging Burnout That You Shouldn’t Miss appeared first on SiteProNews.

Nearly 100 years ago, radio shows captured the attention of the public, and brands found a way to use radio shows to market to their target consumers. Although radio still endures in today’s media landscape, podcasts have risen to be the audio media du jour for brands, organizations, and thought leaders alike.

Still, many brands and businesses may wonder what the best practices are for getting the most out of radio shows or podcast appearances. Here are some valuable tips to help you leverage the power of audio media in the modern age. 

Be Prepared 

One of the biggest mistakes people make when appearing on a radio show or podcast is going in unprepared. No matter if it’s your first appearance or you’re a seasoned pro, “winging it” probably won’t yield the best results. Before appearing on a show, you still must do your research to ensure your message will resonate with them on a personal level by tailoring your message to that show’s specific audience. 

Perhaps your company has developed a new skincare line, and you’ve been invited to appear on a podcast that caters specifically to new mothers. In that case, you should go in ready with talking points that pertain to the skincare concerns of mothers. This will get you the best ROI for your time, as that particular show’s target audience is bound to be interested in what you have to say. 

You should also practice the delivery of your key points before your radio or podcast show appearance, especially if you tend to get nervous speaking or this is your first time on a particular show. Taking time to adequately prepare for your appearance will ensure the successful delivery of your key message. 

Be Concise 

Time on podcasts and radio shows is never infinite, as their showrunners typically have tight timelines in which to fit their guests. Make sure you know what your time limit is ahead of your appearance, so you can practice keeping your message concise. 

Tell a Compelling Story

Marketing is all about storytelling. What has made radio shows so popular in the past — and podcasts so popular today — is that many of them weave compelling stories that listeners cannot get enough of. 

Making your brand’s story or your own personal one just as compelling will hook listeners and make your brand or business memorable, especially if you can use personal anecdotes and real case studies to leave a stronger impact on listeners. Try to engage them emotionally and create a connection that resonates with them with the goal of giving them something to remember you by or, better yet, relate to personally.

Be an Active Listener and Engage with the Host 

There are few things more frustrating than listening to a radio show or podcast where the host does all the talking and the guest seems frozen, or is giving short, curt answers to questions. Conversely, it can be frustrating to listen to a show where the guest talks over the host — both can be less than ideal listening experiences. 

When you appear on a radio show or podcast, always remain an active listener and thoughtfully answer the host’s questions, and engage with the host in a conversational way. This will make for a far more pleasant listening experience for those tuning in. 

Leverage Social Media and Online Platforms  

If you are appearing on a radio show or podcast, leverage that appearance by promoting it on social media and online platforms. Everywhere your audience interacts with your brand — whether through Instagram, your website, or Facebook — they should know that you’re appearing on a show and where to find said show. 

Once the show airs, you can get even more traction from your appearance by sharing the show and encouraging your audience to share and engage with the show via feedback, comments, and continuing the conversation online. Use hashtags, tag relevant individuals, and don’t forget to actively engage with your audience through comments and direct messages. Building an online presence around your appearance can lead to more appearances, as well as an expanded audience.

Podcasts are incredibly popular these days, with 41% of people in the US tuning in to listen to at least one podcast a month. Likewise, industry research shows us that radio still remains the most popular form of media. Taking advantage of the broad audience for both of these audio media sources can be a boon for your brand or business, expanding your reach and revenue simultaneously. 

By telling a great brand story, engaging with the show host and with listeners after the show has aired, and using social media to promote your appearance, you can get the most out of radio and podcast shows.

The post Amplifying Your Message Through Audio Media: How to Get the Most Out of Your Radio and Podcast Appearances appeared first on SiteProNews.

As of 2023, there are 464.7 million podcast listeners worldwide — a number that will climb to 504.9 million by 2024 — with over 5 million podcasts globally. Although there was an expressed fear that the pandemic shutdown would lessen the love for podcasts and radio shows, given that people were no longer commuting as much as before, that doesn’t seem to be the case. 

Simply put, people are hungry for stories. The topics that can be covered within a radio or podcast show are endless, and there are stories out there that will hit home to nearly anyone with access to these shows. Radio shows and podcasts dive into the politics of the day, explore business and thought leadership positions, investigate crimes, or simply entertain with humor or excellent writing.

Through the power of storytelling, we can do so much more than just share information — we can share ideas, connect with people, and change their lives.

The Power of Storytelling

The power of storytelling is undeniable. A good story can educate, entertain, and engage listeners all at once. It can be just the tool you need to grab your listener’s attention, connect with them, and even change their perspective. 

Storytelling illuminates the human experience in a way that other mediums cannot. Stories teach people about themselves or the world around them through sound alone. As such, storytelling has become an important part of many mediums, especially radio and podcasts — two formats that rely on audio as their primary mode of communication.

A good story is a package that wraps many important things inside. Engaging radio and podcast hosts tell stories that allow them to share part of their world with listeners, including their passions and interests, as well as their knowledge, experience, and expertise. 

Stories even give them non-obtrusive platforms to share their opinions, beliefs, and perspectives on current events or issues in society. If one show or podcast fails to float your boat, there is always another out there somewhere that is just what you needed — and wanted — to hear.

The key to a successful radio show or podcast is to think about what your listener wants to hear. What stories can only you tell that people would be interested in? Do you have a hobby or interest in a particular subject that would resonate with others? Are you a subject-matter expert? These are all questions to ask yourself before diving into starting a radio show or podcast.

Stories Start the Conversation

Stories invite people to listen to you and what you have to say. Sharing your story with others can be extremely rewarding, especially if they share their stories with you in return.

In today’s fast-paced world, stories from radio and podcast hosts allow us to connect with others in a way that we rarely do anywhere else. A well-crafted story breaks through our bubble and makes us pause to listen during our morning commute, on our daily jog, or while we prep dinner. We can easily join millions of other listeners around the world to share experiences, connect with people with common interests, and learn about new things.

Stories told through audio in the modern era are a uniquely effective method of communication, as thousands of people can download a podcast and share an experience together. At the same time, each of them has an individual experience with the story. 

Everyone has his or her own perspective on the message and why it matters that this story was told. They all have their own take on the story, and they want to talk about it. If you can engage customers with stories about your restaurant brand, they’ll keep the conversation going.

Storytelling Allows Radio and Podcast Hosts to Convey Passion for Their Subject Matter

When you hear someone speaking with passion, it’s infectious — you want to learn more. It’s easy to connect with someone excited about what they’re talking about, especially if that excitement is genuine.

When you have a personal connection to a story, the passion shines through — even just over the air. If you tell your story well, they will remember what you said, feel drawn to be part of it, and take action. Your listenership will build and your story will grow. 

We live in a media-saturated world. In 2023, we have access to more information than ever before, but less of it seems to engage us. However, podcasts and radio shows are thriving through the power of storytelling, with millions of listeners tuning in every day to hear real human beings talking about their passions and experiences.

If you are seeking to reach others, consider using a podcast to share part of your world with your customers. Instead of advertising, entertain them with a story and offer valuable information.

The post The Art of Storytelling Through Audio: How Radio and Podcasts Can Illuminate the Human Experience appeared first on SiteProNews.

Content writer virtual assistants (VAs) can create powerful blogs and grow your business with high-quality, well-researched, and engaging content consistently. They can help you develop a content plan, conduct keyword research, and optimize your blog posts for SEO. A content writer VA can also assist with editing, proofreading, and formatting your blog posts to ensure they are professional and easy to read.

This post discusses how a content writing virtual assistant can elevate your blog’s quality.

Benefits of Hiring a Content Writer VA

Many businesses opt to hire VAs due to a lack of resources and infrastructure. Content writer VAs can help you save time and money while providing high-quality, engaging content that resonates with your target audience. By partnering with a virtual writing assistant, you can focus on growing your business and achieving your goals, while leaving content creation to a skilled professional. The following are the advantages of hiring a content writer virtual assistant.

• Cost-effective

Hiring a content writer VA can save you money in the following ways:

• Reduced Overhead Costs

When you work with a virtual assistant copywriter, you don’t have to worry about the overhead costs associated with hiring a full-time employee. You don’t have to pay for office space, equipment, or employee benefits.

• Pay Only for the Work You Need

By engaging a virtual assistant, you only pay for the work you need, precisely when you need it. This allows for effortless scalability, enabling you to adjust your content requirements without the financial concerns associated with hiring or terminating employees.

• No Training Costs

A content writer VA has the necessary skills and experience to provide high-quality content. You don’t have to spend time and money training them, which can be a significant cost savings for your business. 

• Convenient and Flexible

Engaging VAs offers flexibility and convenience to businesses of all sizes.

• Flexible Work Arrangements

With a content writer VA, you can opt for flexible work arrangements that suit your schedule and preferences. You can hire a VA for a few hours a week or full-time, depending on your needs. This means you can get the help you need without having to commit to a full-time employee.

• Remote Work

A content writer VA can work remotely, which means you don’t have to worry about providing office space or equipment. This can be especially convenient for businesses that don’t have a physical office or have a limited budget.

• Time Zone Flexibility

By hiring a content writing assistant in a different part of the world, you can leverage time zone differences to your advantage. They can work on your project while you take a break, ensuring that you return to completed work.

• Access to Experts

Content writing VAs are trained and hold expertise in providing content that is curated based on client requirements.

• Quality Writing 

They have the expertise needed to produce high-quality content that is engaging, informative, and error-free.

• Knowledge of Best Practices

Experienced VAs follow the best practices in content writing and possess ample knowledge of SEO, keyword research, and social media marketing. They can ensure that your content is optimized for search engines and social media platforms, helping you reach a wider audience and drive traffic to your website.

• Professionalism

Virtual assistants understand the importance of meeting deadlines and delivering high-quality work. They can work independently and can communicate effectively with clients, ensuring that the project is completed to the client’s satisfaction.

• Versatility

They are versatile and can write on a wide range of topics, from technology and healthcare to fashion and lifestyle. They can adapt their writing style to suit the client’s needs and can produce content that is informative, engaging, and relevant to the target audience.

• Improves Performance

Virtual writing assistants can significantly improve productivity for businesses. Here are some reasons:

• Saves Time

Writing high-quality content requires time, effort, and expertise. Hiring a content writer VA frees up valuable time for business owners and employees, allowing them to focus on other important tasks.

• Consistent Content

A content writer VA can create a content calendar and produce consistent content for your blog, website, or social media platforms. This ensures that your brand message remains consistent and relevant to your target audience.

• Specialization

Content writer VAs have specialized skills and knowledge in content creation, allowing them to produce high-quality content more efficiently than an in-house team. They also stay up-to-date with the latest trends and best practices in content creation.

• Effective Collaboration

A content writer VA can collaborate with other members of the team, including marketers, designers, and developers, to create content that is aligned with the overall business strategy.

Tips to Find the Right Content Writer VA

Finding the right virtual writing assistant requires time and effort, but by following the tips discussed below, you can ensure that you hire someone who can deliver high-quality content that aligns with your business goals and objectives.  

• Convey Your Requirements

Communicate your specific content needs and requirements. Mention your desired writing standards and style. Share samples wherever possible to give clarity on expected quality.

• Analyze Work Experience

Look for content writer VAs with experience in your industry and niche. Check their portfolio and past work to see if they have experience creating content of your desired type.

• Analyze Sample Content

Ensure that the content writer VA has excellent writing skills, including grammar, spelling, and punctuation. You can ask for a writing sample or have them complete a short writing test to evaluate their skills.

• Evaluate Ethics and Communication

Good communication is the key when working with a virtual assistant. Look for someone responsive, communicates clearly, and understands your requirements. Look for someone professional, reliable, and has a strong work ethic. Check their references or reviews to ensure they have a good track record of delivering quality work on time.

• Discuss Costs

Virtual writing assistants offer different rates based on their experience and expertise. Consider your budget and ensure that the rates are reasonable and align with your expectations.

Maximizing Results with Content Writer VAs

Keeping the below-mentioned aspects in mind can help you achieve maximum results when working with a content writer VA:   

• Develop Strong Working Relationship

Building trust, maintaining open communication, and showing appreciation for their work are essential in maximizing the value of your partnership.

• Utilize Project Management Tools

Businesses can keep track of tasks and deadlines with the utilization of proper management tools, enabling them to stay organized and ensure timely delivery of content creation projects while outsourcing the task to a content writer VA.

• Evaluate and Adjust the Partnership

Regularly assess if your collaboration with a VA copywriter is meeting your needs and producing high-quality content aligned with your business goals. Provide constructive feedback and make necessary changes to improve the collaboration.

• Consider Expanding the Scope of the Contract

Explore opportunities to enhance the value of your partnership with your content writer VA. This could involve additional services or projects that align with your content needs and business objectives.

Conclusion

For your business, hiring a content writer can be a game changer. With their expertise in crafting engaging and high-quality content, a virtual assistant copywriter can help you create killer blogs that generate leads, boost your online presence, and establish your brand as a thought leader in your industry. By leveraging their skills and experience, you can save time, streamline your content creation process, and ultimately achieve your content marketing goals more efficiently. So, whether you’re just starting or looking to take your content strategy to the next level, partnering with a content writer VA can be a smart investment that pays off in more ways than one.

The post How a Virtual Assistant Content Writer Can Help Boost Your Blog’s Success appeared first on SiteProNews.

With growing competition in the blogging industry, standing out from the noise has become even more difficult.

Fortunately, there are still some avenues that can help you generate passive income with your blog and make it profitable for years to come.

In this post, we look at 5 ways that you can use to monetize your blogs by creating passive income streams. You’ll also get useful tips and actionable ideas on how to get started right away!

Join Affiliate Programs

Affiliate programs are a great way to monetize your website and promote products relevant to your niche.

These are programs that allow you to partner with vendors, companies, and individuals who make and sell products.

What happens is that you sign up with their affiliate program whether it’s directly with the company or through a marketplace. One example is through WPForms.

You’ll get a unique link for selling products from these programs. You can add this unique link to your blog content and expose your readers to products, services, and subscriptions.

If you successfully promote these products, your readers will click on your link and buy.

And companies will connect the sale with your specific account. And you’ll be rewarded with a generous commission from the vendor.

It’s a win-win situation for both partners, allowing mutual growth and success over time.

To make sure you make money through affiliate marketing, do the following:

• Build a niche audience
• Write useful content regularly
• Feature products, subscriptions, and services often
• Join affiliate programs for different products and add your unique link to them
• Create honest product reviews and explain the features they offer and how they can benefit readers.

By providing such helpful information on products within your niche, you’ll help your audience and drive plenty of sales while earning a commission in the process.

As your sales add up, you’ll find yourself making a high income passively.

Create a Membership Site with Exclusive Content

Another way to monetize your blog is to make some of your content exclusive. And to provide access to such content for a small payment – typically in a subscription format.

To do this, you need to create a membership portal or site along with your blog.

Setting this up isn’t hard. You need a membership plugin and a form tool that will have features like:

• Registration for the membership content
• Payment gateways
• Forums and community channels to encourage discussions and more

Once you’ve used a membership plugin to set up your site, you can begin structuring the content that users will pay for access.

This type of content needs to be unique and provide a high degree of value to people. An example of a paid membership to access service is from Wine Specatator.

It should be something that people are willing to pay for like industry analysis articles, videos, discounts, or early access to major releases.

Offerings this valuable can help incentivize users to sign up as members and become part of your loyal community. You also need to engage people on your site to keep them interested and engaged. If you manage this, you stand to make a steady income from your blog.

Sell Digital Goods on Your Blog

Selling digital goods on your blog can be an effective way to monetize it and help you grow an audience.

Some ideas are:

• Ebooks
• Online courses (you can build this using a membership plugin too)
• Audio downloads
• Recipes
• Templates, checklists, guides
• Exclusive videos
• Software applications and more

With a few simple steps, you can quickly add digital products to your blog.

If you only want to sell digital products, a simple digital eCommerce plugin will be all you need.

It will help you set up a payment system so people can purchase digital items from your site and then download them to their phones or desktops.

This is a great way to make more money using your blog. And you should do this if you get good traffic and have something of value to share with your audience. The Intentional Mom is an example of a blog that sells digital products.

Start a Podcast and Monetize It

Podcasts are a great way to grow your online presence while showing off your expertise and creativity.

Using podcasts to share your content also works because you’ll reach out to people who can’t read or just prefer to listen to audio material while they work or commute.

It isn’t hard to make a podcast today. You can start one with just your phone or a computer and a microphone.

There are also free podcasting platforms where you can create engaging content, form meaningful connections with new and old audiences alike, and even monetize your program. That is, by:

• Accepting donations
• Getting sponsorships
• Selling merchandise
• Creating premium subscriptions for exclusive content

But what do podcasts have to do with your blog?

A podcast is a great way to repurpose your existing blog content. You can reuse material that you’ve worked so hard on in the past. And you can bring your previous content back to people’s attention by talking about them.

You can also share your podcasts on your blog and increase the content on your site. It’s a great way to engage people with your blog. Some podcasting platforms also have partnerships with advertising networks that you can leverage.

Monetize Your Blog with Ads

The most common way to monetize your blog is to place ads on it.

There are ad networks like Google Adsense, Outbrain, and others.

This is an easy way for beginners to start generating income from their blog.

You just need to submit an application with your website’s details and wait for approval from a network. Once approved, you will be able to embed ads onto your site which can generate commissions and revenue based on clicks and impressions from visitors.

It doesn’t take long or require too much effort either, so why not see what earning potential your blog has by monetizing it?

However, be careful not to overdo placing ads on your site. You should never compromise on your blog’s user experience in favor of making money on your site. If your ads clutter up your content and you aren’t providing much value, you’ll only see a decrease in traffic which will lower your earning potential.

Conclusion

Blogging is a rewarding and lucrative business when done correctly.

If you provide great content and provide your users with value, you stand to make a great deal of passive income.

I’ve shared various options for monetizing your blog, especially for earning money in a passive way.

I suggest focusing on affiliate programs and creating a membership site or online courses. And, of course, sell digital products too.

There are many ways to generate passive income, but remember that balance is important. There’s no one size fits all approach when it comes to monetization – focus on a couple of strategies that fit within your niche and give it time to grow.

And never lose sight of your audience and provide useful information to them. Keep creating top-notch content and then monetize your writing to build an income-generating blog.

The post 5 Ways to Generate Passive Income with Your Blog appeared first on SiteProNews.

But many marketers don’t know that it is important for your blog section to have a structure too.

Having a proper structure can help your audience find information in a logical manner and with more ease.

Besides, it is also helpful for your SEO.

When your content is well-organized, it becomes easier for search engines to find relevant content and rank your blog higher in search results.

After knowing of so many advantages of a well-structured blog section, you must be wondering how to create this structure. Well, that’s where content silos come in. So what are content silos?

What are Content Silos?

Content silos are a way of organizing content on a website into topics or categories to make it easier for visitors to find relevant information.

Ideally, they are organized around topics to make it easier for users to find the information more quickly and easily.

The best thing about creating content silos is that it helps you improve your search engine optimization (SEO) by allowing search engine crawlers to discover and index related content more easily.

Now the question is how do you create a content silo that works well for your blog. In the following section, we’ll talk about 4 important steps that can help you create a powerful content silo for your blog.

So let’s check them out.

1. Conduct a Survey to Discover Your Audience’s Pain Points

Conduct thorough research about the pain point of your target audience. The fastest and most qualitative way to do so is by creating a survey with the right questions. So take your time to think about what you want to know: What problems does your audience encounter? How do they currently deal with them? What is the cost of these challenges?

This way, you get qualitative information that will help you write the content your audience wants to read. In your articles, you can offer suitable solutions to their pain points in your blog, promoting your product or service. For example, you can create content silo’s according to each pain point category, or per solution category.

Share the survey on your website, via mail, and on your social media channels to get as many responses as possible. To give your audience an incentive to complete the survey, offer them a score and feedback at the end of the survey. Personal recommendations will motivate your audience because of the added value you offer for free.

The greatest advantage is that you can keep the survey running for as long as you want. You can update your content according to the responses that flow in because you are constantly collecting data. As such, you can update existing articles and keep them evergreen.

Once you’ve determined the main topics, it’s important to conduct keyword research in order to optimize your blog articles for search engines.

2. Start with Keyword Research

Before you can create content silos, you need to identify the topics that you’ll be focusing on in your blog. This will help you determine which topics are related and which ones are more general for your silo.

Once you know that, start with keyword research. This will help you identify which topics to include in your silo. It also helps you identify the most relevant search terms and phrases related to a particular topic.

Knowing these phrases and topics is important because you can then use them to come up with sub-topics and related content for your silos. In the process, don’t forget to create a spreadsheet where you add your keywords.

3. Create Pages for the Content Silos

Once your keywords are ready, it’s time for you to identify the subtopics and create the pages for your silos. Review the keywords and choose the ones you want to add to your initial silos.

Now there are two different ways of picking your silo. In the first one, you want to opt for the core topics that are essential for your business.

This approach helps offer value to your audience from the early stage of your website. The downside of this approach is that it isn’t very helpful for your SEO.

In the second approach, you want to opt for the keywords with the lowest difficulty. Now create content by targeting long-tail keywords for those keywords. This has great benefits in improving your overall search rankings.

However, it’s to be noted that you can’t expect your website to generate a massive amount of traffic right from the start since long-tail keywords don’t do that immediately.

Now that you know your subtopics, it’s time to map out your content. Try to choose at least 5 subtopics under each topic.

4. Create a Page Structure

After you have grouped the related topics together, it’s important to create an overall structure for your blog.

This will help visitors quickly find the information they’re looking for and make it easier for them to navigate your blog.

So how do you create this structure? Let’s take an example in which you’re creating a content silo around Web Design. Now the topic on your main page says ‘How to.’ Let your supporting pages be about ‘WordPress’.

Now on your main page, which is ‘Web Design,’ you have to create an H2 or H3 heading about WordPress and add an internal link to it.

You’ll do the same on your subpage as well. For example, you’ll create an H2 or H3 heading on your WordPress page and add an internal link to your main page, which is ‘Web Design.’

Basically, you create a structure in which your audience can easily browse through your contentto find the information they are looking for.

5. Publish and Link Your Content

The next step is to create and publish content on your pages. Take your time and start with research. If you’re not sure how long your content should be, make a quick Google search on the same topic as yours.

Now pick the first three posts and calculate their average length. The trick in making your content stronger than theirs is to add 10% more content to yours.

But simply writing a long post isn’t enough. They should be able to add value to your audience. Make it engaging by using a lot of infographics, images, and videos.

Also, focus on improving their readability by using headings, subheadings, and bullet points. Keep your paragraphs small and distribute your keywords strategically to make them appear more natural.

Once your posts are ready, go ahead and link them together.

And that’s it. Your content silos are ready. But don’t forget to keep your content silos updated.

This will help you improve your search rankings and will keep you ahead of your competitors too.

The post 4 Steps to Create Content Silos That Work for Your Blog appeared first on SiteProNews.

Purchasing a blog can be intimidating, but proper guidance can open up enormous opportunities and lucrative potential.

Whether you’re looking to invest in a pre-existing blog or create your own from scratch, there are several important factors to consider along the way.

This post will uncover five hidden facts about purchasing a blog that all prospective buyers should know before making their final decision.

So let’s get started on figuring out how you can make the best possible investment when it comes to buying a blog!

What is a Blog?

A blog is a powerful tool for communication in the digital world, allowing anyone to spread their ideas and knowledge to a broad audience quickly.

Whether for personal development, professional networking, or just having fun, there’s something for everyone on the blogosphere.

Countless platforms enable you to express yourself creatively or intellectually on any topic you choose–endless possibilities.

With minimal effort and cost involved in setting up your blog–and the potential rewards of blogging, such as developing social reach and branding–it’s no wonder why millions of people around the globe have embraced this medium as an efficient way to share their stories and opinions with followers near and far.

Why Create a Blog?

Do you want to share your passions and create meaningful conversations with others? If so, blogging might be the perfect medium for you!

Blogging is more than just a hobby – it’s an invaluable tool that allows you to connect with like-minded people worldwide.

Whether it’s product reviews, creativity sparks, industry news, or travel stories, blogs have become one of the most reliable ways to express yourself and engage in meaningful conversations.

Why Should You Buy an Existing Website?

Many people who want to dive into blogging have already made the mistake of starting from scratch and running out of time and money before their blog takes off.

On the other hand, buying an existing website can combine a proven success story with your creative ideas and personal touch.

Buying an established blog or website is typically the fastest way to get running with your blog, as setting up the infrastructure for a website is already done for you.

Plus, if the blog or website has an existing following, you can start gaining traction from day one!

What are Five Hidden Facts to Look Out For?

1. Do Your Research

When considering purchasing a blog or website, it is imperative to research the options thoroughly.

This helps ensure you find the best possible deal for your interests and objectives. Before making a final decision, look at the site’s analytics, web traffic, search engine rankings, and more.

These elements can indicate deciding to go through with buying the blog. Once each aspect has been examined, taking the plunge on investing in an online presence will seem much less daunting.

2. Use an Escrow Service

Transactions across physical or digital spaces can be daunting. Securing the deal may bring doubts and insecurities.

This is why a trusted escrow service is a perfect partner. It provides a safe, reliable way to transfer ownership while protecting both parties.

Incredibly secure authentication systems allow the escrow service to facilitate purchase without fear of intimidation or fraudulence.

Escrow keeps your sensitive data secure and party agreement legally binding, leaving buyers trusting with confirmed completion from every exchange.

3. Evaluate Content Quality

Carefully inspect the blog or website content to ensure it is precisely what you expect. Please thoroughly scan it, paying close attention to all its elements.

Does the layout meet your desired standards? Check for inaccuracies or miscellaneous sections that might not conform to the best quality User Experience.

Having an exacting eye for details is essential and ensuring the blog or website content provides a pleasurable usability experience.

4. Check for Potential Liabilities

Before buying a blog or website, it’s crucial to explore the options.

Examine potential liabilities that could be a part of the package – for example, issues such as copyright laws and outdated plugins.

It would be immensely beneficial to research beforehand so that you know all aspects of this investment in you and your business.

Ensure there will be no hiccups further down the line when it has already been purchased.

5. Consider Legal Issues

When buying websites or blogs, knowing the rules is critical. It’s essential to be aware of any local and international laws that may affect the purchase.

This includes things like intellectual property regulations and taxable implications.

Researching related laws can ensure you understand the regulations and make the right decisions when purchasing a website or blog.

Conclusion

These five hidden facts are just the tip of the iceberg when it comes to investing in a blog–there are many more factors to consider before taking on this endeavor!

But by following these key points, you can ensure that you’re making the right decision and getting the most out of your investment. Good luck!

The post How to Purchase a Blog: 5 Hidden Facts to Look Out For appeared first on SiteProNews.

Therefore, we know that dynamic content is content that changes and adapts over time. However, let’s dig a little deeper. This content is automatically matched in several defined situations, such as a user signal. Website content will change “dynamically” or instantly, depending on how it is installed and the CMS. Different users may see different content in certain situations. This is because dynamic content will allow a website to adapt to different site visitors. The website will use different methods to determine the details and identity of the users. This data is captured and linked to relevant content.

An online store is a great example of this. If you are a regular user or customer of the same online store, your experience on the website may differ from that of a first-time user.

The conversion process varies depending on the visitor. Newcomers will get one thing, and regular users of the site will get another.

It should be noted that it is almost impossible to provide dynamic homepage content or any other dynamic content on an HTML web page. An online store or a dynamic content website system is usually in PHP or something else.

This content can be displayed in different formats. How it is displayed depends on the type of website you are on. However, things like images, text, videos, articles and other web formats are often good examples of using this content and a good digital marketing agency will be able to advise you on the right approach for your business.

How Dynamic Content Works

This form of content shapes itself on the behaviour, interests and the user’s internet history.

‍Your online experience may be affected by personal characteristics, such as your age, gender, or geographic location. It may also consider user data, such as past purchases or interactions with marketing campaigns. Finally, your content can affect your behaviour on the site, i.e. the items you put in your shopping cart or save for later, the time you spend on the site or the site pages you visit.

Dynamic content is increasingly important on the internet, due to its ability to direct users to the information they need most. It’s also a great way to build brand trust or get people to share your content with their friends and family.

There are also times when straightforward and robust content may be preferred. For example, if you do the Webinar, you can choose to keep it simple and submit information without a response immediately. This allows you to be on the right time delivery and gives the viewers to see if they can’t live. Alternatively, you can also host interactive webinars and participate in class discussions. Both can be effective teaching tools.

Benefits of Dynamic Content

Since dynamic content can respond to rules based on each user, it can become a more useful tool than static content. That’s not to say that static content isn’t good, it is. However, for some reason, content and access are more powerful than each other.

Things like using your browsing history to show matches or additional products you might be interested in are perfect ways to use strong content. Things like this will also make people stay longer on your site.

When a website adapts and changes according to the user’s needs, it becomes a more personal experience for the user. This makes it easier for them to navigate and increases the chances of them staying longer on the site.

Other benefits of using dynamic content include things like increased relevance, customization of the user experience, and the ability for your site to scale faster. In most cases, dynamic content loads faster and faster.

Dynamic Content Examples

You can use the content as strong as anywhere on the website.

Landing Page

Brands design and write their landing pages for free to target audience segments, usually those who want to convert.

A dynamic landing page has different information, design and content that matches the user’s knowledge and identity goals. For those who visit the homepage through organic search, the homepage has a video tutorial that helps educate visitors on heatmaps. People who access the page through Google ads see an image and a button that allows them to “try it for free”.

Product Page

Information related to product images, specifications and FAQs should not be different as they are also very important for all visitors in their decision-making process. That said, small areas on product pages can benefit from strong content.

By giving visitors the option to opt-in to a location search, it paves the way for payments to be made sooner rather than later. When a customer selects their product and before they “Add to Basket,” the site will ask them how they want to get the item.

Blogs and Articles

Although you don’t want to interact with the content of blog posts and articles, you can display strong content on the page. One place you can do this is the action call block.

Your blog can also benefit from awesome sections and banners that display home ads for your own business or that of an affiliate advertiser. The strong media content you choose to deliver will depend on how you access your site.

Pop-ups

Pop-ups have gone out of fashion since Google penalized websites with “interstitials and stimulating conversations”. That said, you can use popups to improve your user experience with impunity.

Mailers

Emails and newsletters work in the web community, connect with prospects and customers on the site and bring them back to it. You can’t discuss powerful content without considering its use in email.

6 Effective Tips for Using Dynamic Content

Consistent content is a great way to help your business grow. Here are some tips that will help you create strong content that works for your audience.

1. Use Demographic Data to Segment Your Audience

If you want to create strong and successful content, you need to use demographic data to target your audience. Access to information such as age, gender, and occupation can help you create personalized email campaigns that resonate with target customers.

2. Determine the Stage of the Buying Cycle

The buying cycle refers to the phases your audience goes through on their path to conversion. It is broken down into three stages: awareness, reflection and decision. Knowing where your audience is in the buying funnel can help you send personalized emails that help them take the next step.

3. Create Content Related to Past Purchases

You don’t want your subscribers to be one-time customers. It’s important to engage with your customers and send them content that will encourage repeat purchases.

Have you ever ordered something online and received an email about other products you might be interested in? This is powerful content.

4. Send a Cart Reminder Email

When users visit your site, they may add products to their carts and leave your site without making a purchase. You may feel like you’ve missed a turn, but you don’t have to.

With strong content, you can send abandoned cart emails to remind people of what they left in their cart and encourage them to buy. These emails are tailored to each person who leaves the cart. Usually, the business stores people’s carts and shows them everything they left in the cart.

5. Use a Timer

When you have limited time to give, you want to get the message across to your audience. You want to let them that there is a certain amount of time to take advantage of the offer. One very powerful piece of content that can help get your message across is timelines.

6. Use Video

Video is a powerful source of content. They are a great option to help you grab your audience’s attention and engage them. Once they see the video playing, they can choose to watch it and then remove it.

Conclusion

Customers today demand and expect personalized experiences and content, and many will happily share data if it improves their experience. Although you must disclose how you will use and process your data during registration to comply with GDPR, it may be worth using strong content only when it helps the user experience to maintain trust.

The post 6 Effective Tips for Using Dynamic Content in Digital Marketing Strategy appeared first on SiteProNews.

Tempting, isn’t it? But building an affiliate blog from scratch can seem daunting, but it is not as hard as it might sound.

This beginner’s guide will walk you through the process step-by-step and show you how to create a successful affiliate blog in no time. You’ll learn to choose a niche, set up your website, create content, attract readers, and much more!

So, are you ready to get started? Let’s go!

What Is The Affiliate Blogging?

Affiliate blogging is when you – a blogger – promote a product or service in your articles and include a unique link or discount code related to that item that identifies your blog as the traffic source. When readers click on your link or purchase the item, you earn a commission.

Therefore, an affiliate marketing blog is different from a personal or a blog that complements a company’s business. You must create content for people looking to buy products and services. Moreover, you have to monetize the traffic and ultimately generate sales through affiliate programs and offers.

Creating a blog which one can use for affiliate marketing is a simple way to make money right at home. No specific experience is needed, but there are several rules one should follow to improve the chances of success.

How to Choose a Niche for Your Affiliate Blog

Choosing the right niche is essential for building a successful affiliate blog. You need to select a topic that:

1. you are interested in,
2. you know something about
3. has a significant enough audience to generate traffic & make sales.

There are many different ways to find niches for your blog, but here are a few tips to help get you started:

• Ask yourself the right questions: What are you passionate about, regardless of your skills or experience? What are you good at? Now pick the topics that appear in both answers. If you have many, pick the top 3 you love the most. For each topic, set a timer for 3 minutes and write down as many post ideas as possible. Which topic was the easiest to write about? Congrats! You just found your zone of genius and the niche you should focus on in your affiliate blog. Make sure it is not broad but as specific as you can in order to stand out from the competition.
• Do some research online: Use Google or other search engines to do some preliminary research on popular topics and keywords related to your niche. This will give you an idea of what people are already searching for online and can help you come up with ideas for blog posts or other content that will be useful to your audience.
• Look at what’s trending on social media: Social media sites like Facebook, Twitter, and Pinterest are great places to find out what people are talking about right now. You can use these platforms as inspiration for new ideas and content-creation strategies!

How to Set Up Your Website

Now that you have chosen a niche and created some content, it’s time to set up your website. This is where the real work begins! There are a few things you will need to do to get started:

• Choose a domain name and web hosting: The first thing you need is a domain name (the address of your website) and web hosting. You can buy both of these items from various providers or use one of the many free options available online.
• Install WordPress: Once you have registered your domain name and set up your web hosting account, you will need to install WordPress. This software powers most websites today and is very easy to use. If you want to get into more detail in web development, there are many sources from which you can learn web development fast.
• Choose a theme: The next step is to choose a theme for your site. There are thousands of free themes available online and many premium ones too! You can also create your custom design using HTML/CSS knowledge or hire someone else who does know the code well enough.
• Add plugins: Plugins are pieces of software that add new features to your website. They can be installed from the WordPress dashboard or downloaded directly into the theme’s folder on your computer. You’ll want at least two: an SEO plugin (such as Yoast) and a social sharing like Shareaholic. In the future, we recommend having a great affiliate tracking software that gives you data & insights your competitors lack.
• Create pages for important content: It’s always a good idea to have an About page where visitors can learn more about you and why they should care. This page will help your readers feel connected with what they’re reading.
• Write a blog post: Once your website is set up, it’s time to write your first blog post. You can start by writing about anything you’re passionate about. Knowing basic SEO will help you significantly to stand out. However, if writing many high-quality & SEO-friendly articles is too challenging for you, hiring a content writer on a side is an option, too. The right content & SEO experts who increase your search traffic value and maximize your growth way faster.

Set Up the Affiliate Network

• Contact companies in your niche: After creating content and setting up your website, it’s time to look for affiliate programs. You can do this by contacting companies directly or searching online for relevant ones that match the topics on your blog posts (e.g., if you sell sports equipment, then you might want someone who blogs about how great their products are).
• Join an affiliate network: Once you’ve found a few good candidates, sign up with them through an affiliate network like ShareASale or Commission Junction. This will allow your commissions to be tracked and paid out easily.
• Start promoting! Now it’s time to start promoting your blog posts! You can do it via social media, email marketing, community forums or any other distribution methods you can think of. The more people who see your content, the better chance you have of making affiliate sales.

Final Thoughts

And that’s it! Now you can officially become a blogger with an affiliate website.

It may seem like a lot at first, but with a little hard work and dedication, you’ll be able to achieve great things in no time.

Remember to always focus on providing valuable content that will help your audience somehow, and everything else will follow suit naturally over time. So get to it and have some fun with it!

Remember: Rome wasn’t built in a day, so don’t expect everything to happen overnight; Give yourself time to grow and evolve as a blogger while building valuable relationships with your audience.

The post How to Build an Affiliate Blog from Scratch: The Ultimate Guide for Beginners appeared first on SiteProNews.

When it comes to CMSs, other than making your website creative and functional, they (CMSs) should ensure it (the website) is fast, stable, and secure. There are several CMSs available that help builds all-around fantastic websites. But two of the best out there are WordPress and HubSpot.

WordPress CMS

Let’s start with the first one. Launched in 2002, WordPress is a free and open-source content management system that powers more than 43% of all websites on the internet today. Moreover, when it comes to market shares, WordPress powers more than 65% of all websites developed with content management systems, followed by Shopify, with a market share of just 6.6%.

So why is it so popular? Well, WordPress contains a range of free and paid plug-ins tools to ensure the best features and excellent appearance. Plus, it is very easy to learn, meaning anyone, whether or not they have prior training and experience in programming, can develop a website through WordPress. Moreover, WordPress is open-source, so it has a massive community of beginners to expert developers to help you with any kind of issue or query regarding any aspect of website development through this CMS.

Pros of WordPress CMS Development

Here are the pros of hiring a WordPress development company:

• Open-source: First and arguably, one of the best advantages of WordPress CMS is that it is open-source, which means anyone with adequate knowledge and training can make changes to the core platform. So changes are constantly being made to improve WordPress. Another advantage of WordPress being open-source is that developers regularly add new features to the platforms to make the websites more advanced.

• Cost: Another significant advantage of WordPress is that it is free to use. There are certain additional plug-ins and features that cost tens to hundreds to thousands of Dollars depending on their uses. But, as a standard, it costs you little to nothing to install WordPress and create and update a basic website.

• FTP Access: WordPress provides you FTP access that helps create fully-customizable websites. That’s why so many people and companies tend to hire WordPress developers for complete control over their websites.

• Support: As mentioned earlier, over 43% of all websites on the internet are powered by WordPress; so you can imagine the WordPress community in the millions. In fact, more than 77 million comments are recorded on the posts on WordPress community forums every month. So if you have an issue or query, there is a good chance someone in the community has already faced it. That means you will have a definite answer on the matter in a matter of a couple of days, if not hours.

• Plug-ins: Although you might be able to create a website with barebones WordPress, if you want to add more creativity and functionality, additional plug-ins and themes might help. In the WordPress repository (a credible source of free and premium plug-ins and themes), thousands of free and premium (paid) plug-in software exist to create the best websites possible. Plug-ins are used to make the website more feature-loaded, functional, and customizable. On the other hand, themes are used to customize the appearance of the website to your preferences. So when you hire a WordPress development company, they use the best plug-ins and themes to ensure your website is creative and highly functional.

After the pros, let’s check out the cons of WordPress CMS.

Cons of WordPress CMS Development

Here are the cons of hiring a WordPress development company or expert:

• Too Simple: Every coin has two sides. While WordPress is easy to use, its simplicity does mean it delivers way too basic of a website without the additional plug-ins and themes. That might be especially true if you have no prior training or experience developing a website through WordPress.

• Security: One of the most prominent attributes of any website is its security. Unfortunately, over 90% of the websites vulnerable to web attacks are powered by WordPress. So you have to ensure your website is safe from attacks by using a trusted host, encrypting the information exchanged between the website and its users, and updating WordPress to its latest version.

• Speed: Although you can develop a WordPress website, it might not have a good loading speed without you having any prior programming know-how.

Now that you know the pros and cons of WordPress, it might make your decision of whether or not you want to hire a WordPress developer a little easier. After WordPress, let’s move on to HubSpot.

HubSpot COS

Launched in 2011, HubSpot COS (content optimization system) is also among the best content management systems, but it is slightly different and, more so, one step above the traditional ones. Basically, it combines the normal content management system with marketing features to create excellent websites, emails, blogs, and landing pages.

HubSpot COS enables you to create their own customized themes and use the HubSpot App Marketplace to make your websites more functional through APIs. That means you won’t require lots of plug-ins to make the website more creative and feature-loaded.

Pros of HubSpot COS

Here are a few Pros of HubSpot COS:

• Live Preview: One of the biggest pros of HubSpot COS is that you can make changes or upgrades on a website and view the alterations live with the help of its built-in drag-and-drop tool.

• Support: There are millions of WordPress users, so support from the community forums will be possible. But this kind of support may seem a little scattered at times. However, with HubSpot COS, there is a centralized support center where you can reach out 24X7 via chat, calls, and emails.

• Distinctiveness: Although counted among content management systems, HubSpot COS is a little different and one step above as it combines the usual qualities of a CMS with marketing features to create excellent websites. The marketing and content tools you have to install in WordPress separately will be avail as stock in HubSpot COS. Here are a few features and tools in-built into HubSpot COS:

• SEO
• A/B Testing
• Built-in security features
• CDN services
• Responsive design
• Content collaboration
• Blogging tools
• AMP support
• Landing page creation
• Subscription
• Hosting
• Social media
• Detailed analytics and much more

• Built-in customization: With HubSpot COS, you can try and target new and recurring customers through personalized features on the website.

After the pros, let’s check out the cons of HubSpot COS.

Cons of HubSpot COS

Here are a few cons of HubSpot COS:

• Less Overall Control: Unlike WordPress, you don’t get FTP access. So you won’t have complete control over your website development. For instance, you won’t even be able to choose the host service provider.

• Not open-source: Again, unlike WordPress, HubSpot is not open-source. So, where WordPress has millions of expert developers constantly making upgrades and improvements, for HubSpot, it all comes down to the in-house development team. Simultaneously, you can’t make any changes to the platform either.

• Cost: It’s not cheap to build a website through HubSpot COS.

Now that the pros and cons of both WordPress and HubSpot COS have been covered, it might be easier for you to make the decision for your website. If not, let’s check out the differences between the two in brief detail.

WordPress vs. HubSpot

To compare the two content management systems, we have gone through a few important factors and analyzed which one is better for it.

Ease of Use

One of the most significant advantages of WordPress is its user-friendliness. You can create a fully-functional website with WordPress without any prior training or experience in programming. However, you may need the coding if you are looking to develop a more advanced website. Also, thousands of videos are available on WordPress.tv and Youtube that can help you install WordPress and start creating excellent websites in no time.

When it comes to ease of use, Hubspot isn’t far from WordPress either. It is optimized for use on mobile or tablet and ensures the user can get on with it very quickly. Additionally, there are several pre-designed templates on HubSpot that can help develop creative websites from scratch with no professional help whatsoever.

But unlike WordPress, which uses the common PHP, if you want to develop a website with HubSpot, you will need to learn its proprietary language HubL (HubSpot Markup Language). Also, the in-built templates in HubSpot may not be enough for the more prominent websites.

So when it comes to ease of use, WordPress CMS development holds a slight edge over HubSpot.

Website Hosting

Unlike WordPress, HubSpot COS doesn’t allow enough control over the website. For instance, HubSpot doesn’t let you choose the web hosting provider. WordPress, however, gives you the liberty to choose the web hosting provider as per your preferences. So when it comes to web hosting, WordPress has the lead. That’s why when it comes to web hosting, you might be better off hiring a WordPress development company.

Access to Data

It is one of the most significant aspects of any content management system. If you are the website owner, you will need access to the website data for a manual backup or CMS switch. Both HubSpot and WordPress give the website owners rightful access to the data.

WordPress is open-source and allows you to use, customize and distribute the platform any way you want. So you will have unlimited access to data, including comments, posts, navigation menus, pages, and custom fields. Just like that, website owners using HubSpot will also have unrestricted access to the data. So it is a tie between the two content management systems. When it comes to access to data, you can choose either CMS development approach.

Analytics

If you want to make any kind of money from your website, you must be able to monitor and analyze the web traffic effectively through analytics. When combined with its marketing tools, HubSpot provides robust analytics for your website. So with HubSpot, you can track the traffic and devise effective marketing techniques right from the moment of launch.

WordPress, on the other hand, doesn’t have in-built analytics. But there are several free and premium analytics plug-ins in the WordPress library that may fulfill the purpose just fine. If you are looking for choices in analytical functions, hire WordPress developers because they will provide you with all the relevant data to ensure higher sales and revenue. But if you want a one-stop solution for analytics, go for HubSpot.

Page Building

Every website needs multiple web pages, which can be created through coding from scratch or with the help of CMS, the latter being the most popular and easier way to do so. HubSpot uses drag-and-drop builders, through which your web page will look exactly like it does in the builder. So you can create it as per your preference.

On the other hand, WordPress has some amazing plug-ins and themes that help create the most customized web pages possible. These plug-in builders might do more than HubSpot’s page builders. So when it comes to page building, WordPress takes the cake.

Blogging

With its range of plug-ins and themes, WordPress is highly extensible. So even though HubSpot has some amazing features when it comes to blogging, WordPress might be able to compensate for all of them with its plug-ins. So although HubSpot is easier to use for blogging, WordPress will be able to provide you with more features. So WordPress wins because if you think of a feature for your blogging experience, this CMS system can help you with it.

Search Engine Optimization

HubSpot is an excellent CMS if you are looking to optimize your website for the best rankings on SERPs. It has in-built SEO tools that can help you with keyword searches, on-page SEO tips, and even strategic graphs for better content organization. Even though WordPress doesn’t have the SEO features built-in, its range of free and premium plug-ins will help you with all of the features HubSpot offers and more. Moreover, unlike HubSpot, WordPress plug-ins give you complete control over the structured metadata, further aiding your SEO functionality. That’s why a WordPress development company would be better for SEO.

Themes

You can’t make a unique, attractive website without themes, which both WordPress and HubSpot have. Most of the HubSpot themes are made with HubL language, which means you may require help from professional developers to use them for website customization. On the other hand, WordPress has thousands of themes available for customization, most of which can be used without any prior training or experience in coding.

Security

WordPress is an open-source CMS. So, on the one hand, you will have complete control and access to the website, and on the other hand, it might be more susceptible to online attacks and hacking attempts. To ensure your website is safe, you may try updating WordPress to its latest version, using a verified web hosting service, or hiring a professional WordPress development company. You may also try some of the security plug-ins to ensure your website isn’t susceptible to attacks. But HubSpot is closed-sourced, which means although you won’t have complete control over your website, it won’t be susceptible to attacks either.

Plus, HubSpot automatically performs all the necessary actions, like regular backups, scanning and testing, SSL protection, and updates.

So since both CMSs have their own ways of securing the websites, this is a tie.

Support & Training

WordPress has a massive community of users. Tens of millions of comments are recorded on the posts on community forums every month. So in case of any issue or query, there is a good chance that someone in the community has already faced it. That means you will have a definite answer on the matter in a matter of a couple of days, if not hours.

On the other hand, there is a centralized support center where you can reach out 24X7 via chat, calls, and emails. So there is no clear winner in terms of support.

Both CMS systems have their own pros and cons. So these comparisons might be enough for you to make up your mind about the CMSs.

So if you are looking for a new website, you can hire WordPress developers or Hubspot experts.

Final Analysis

From every piece of information listed above, you can see there is no clear winner between the two content management systems. Both provide immense levels of customization in terms of creativity and functionality. It all depends on what kind of website you want and what training you have in website development. So when developing a new website or hiring a professional for it, make sure you analyze every aspect and make a choice carefully.

The post WordPress CMS vs. HubSpot COS: An Overview appeared first on SiteProNews.

Perhaps you learned how to do things many years ago, and your knowledge hasn’t caught up to current best practices. Or maybe you’ve just fallen behind on updating the blog due to all your responsibilities.

From infrequently posting to poor-quality content, here are some blogging habits to avoid. In this guide, you’ll learn some of the worst blogging habits, so you can make any necessary changes to your blogging routine.

This way, you’ll hopefully get more viewers to your blog and create more relevant content for your target audience.

Where to Learn Best Blogging Practices

Before jumping into the blogging practices to avoid, you’ll want to know the resources for best blogging practices. Luckily, many resources are out there. You can check out blogging experts such as The Blog Starter.

Then, continue to research overall best practices for content writing and SEO. It’s best to keep up to date on information on the Google algorithm and continually learn from others in the field. And, if you’re blogging for your brand but don’t have a lot of experience in online marketing, check out these basic best practices here.

Habit 1: Unoriginal or Poorly Written Content

When it comes to content marketing, you need every blog post you write to be unique. If it’s too similar to other blogs, even those on your site, the blog won’t be rated highly by the Google algorithm. Along with writing unique content, you also need to ensure that every blog post is well-written. Grammar and spelling errors look bad all around, and they won’t do your brand any favors.

Along with well-written, original content, you also need to write blog posts relevant to your audience and brand. It’s best to write on topics that your audience would be interested in and offer something of value in each post.

This will vary depending on your company and overall tone, but you should still be writing content that audiences can glean valuable information from.

Habit 2: Keyword Stuffing

Over time, best practices in content marketing have changed. While it used to be that websites tried to include a bunch of keyword phrases to trick the algorithm, everything is much more sophisticated now.

While keywords are still helpful, adding too many is awkward to read and will make your blog seem less authoritative. Instead, figure out the keyword density you feel comfortable with and shoot for that. Or, if you’re new to keywords and SEO, focus first on writing good-quality blogs with helpful information.

Habit 3: Posting Very Randomly

One of the most important rules to stick to for your business blog is posting on a consistent schedule. Now, there’s some debate as to exactly how often you should post, and there isn’t a hard and fast rule here. However, whatever schedule you decide to have, stick to it.

So, for example, if you’ve decided to post a blog once per week, make sure you aren’t missing weeks at a time. Instead, you can schedule posts ahead of time for when you’ll be busy. Lack of consistency often means the algorithm will ding your blog.

Habit 4: Using Bad or Varying Formatting

Just like with consistency in your posting schedule, you should also have overall consistency in your formatting, tone, and voice. Blogs with the same font, header styles, and image sizes will look better to readers.

Along with this, it’s crucial to stay on brand. This means you want your tone and voice to stay mostly the same from piece to piece. While this might occasionally differ a little if you have a guest blogger, you don’t want to have one post that sounds super dry and business-like and another that’s very upbeat and casual. Instead, figure out the right tone and voice for your audience and stick to that.

If you’re looking for ways to improve your blogging for your brand, ensure you aren’t following any of these bad habits. You might find making a few adjustments makes a big difference.

The post 4 Bad Blogging Habits to Stop Doing appeared first on SiteProNews.

1. Helps Improve Your Writing Skills

To write a good blog post, you need to be able to express your thoughts clearly and concisely. This requires good writing skills. And the more you blog, the better your writing skills will become.

2. Helps You Become a Better Thinker

Blogging also helps improve your thinking skills. When you sit down to write a blog post, you have to think about what you want to say and how you want to say it. This forces you to think about your ideas and how to communicate them effectively. As a result, you’ll become a better thinker overall over time.

3. Teaches You How to Research

To write a good blog post, you need to do your research. You need to find reliable sources of information and learn how to use that information in your writing effectively. This is a valuable skill that can be applied in many different areas of life.

4. Helps You Develop a Personal Brand

A blog is an excellent platform for developing a personal brand. When you blog regularly, people will start to associate you with specific topics or ideas. And as your blog grows, so will your brand.

5. Increases Your Visibility Online

Blogging also increases your visibility online. The more quality content you produce, the more likely people will find you and your blog. And as your blog’s readership grows, so does your influence and reach.

6. Helps You Connect with Others

Blogging can also be a great way to connect with others who share your interests. When you blog about passionate topics, it’s easy to find like-minded people who will enjoy reading your content and engaging in discussions with you.

7. Helps You Build an Audience

To be successful as a blogger, you need to build an audience of loyal readers. And the best way to do this is by creating quality content that provides value for your readers. Over time, if you consistently provide value, your readership will grow, and you’ll be able to build a following of loyal fans.

8. Gives You a Platform to Share Your Ideas

If you have something important to say, a blog is a great way to get your message out there. A blog gives you a platform to share your ideas with the world. And with the proper marketing and promotion, you can reach a large audience.

9. Helps You Make Money

If you’re looking to make money from blogging, there are several ways you can do it. You can sell advertising space on your blog, promote affiliate products, or even create and sell your products.

10. Helps You Stay Up-to-date on Current Trends

Blogging also helps you stay up-to-date on trends in your industry or niche. For example, the Merch Mates blog contains all the latest pop culture news. By reading and writing about the latest trends, you’ll be able to stay ahead of the curve and position yourself as an expert in your field.

11. Helps You Build Credibility

If you want to be seen as an expert in your field, blogging can help you build credibility. By writing quality content and sharing your knowledge, you’ll be able to establish yourself as an authority figure. And as your credibility grows, so will your blog’s readership.

12. Helps You Get Feedback on Your Ideas

When you share your ideas with the world through a blog, you also open yourself up to feedback from others. This feedback can help you improve your thoughts and make them even better. It can also help you avoid making mistakes in the future.

13. Helps You Generate Leads for Your Business

If you have a business, blogging can be a great way to generate leads. By writing informative and keyword-rich blog posts, you can attract visitors to your website who are interested in what you offer. And if you have a lead capture form on your website, you can turn these visitors into leads for your business.

14. Helps You Build Relationships with Customers

Blogging can also help you build relationships with your customers. When you provide valuable content, your customers will appreciate it and be more likely to do business with you in the future.

15. Helps You Connect with Employees

Blogging can help you connect with your employees if you’re a business owner. By sharing your thoughts and ideas on your blog, you’ll be able to get feedback from your employees and build a stronger relationship with them.

16. Helps You Connect with Investors

If you’re looking for investment for your business, blogging can help you connect with potential investors. By sharing your story and your vision on your blog, you’ll be able to attract attention from investors who are interested in what you’re doing.

17. Helps You Recruit New Employees

If you’re looking to expand your team, blogging can help you attract new employees. By writing about the culture and values of your company, you’ll be able to attract talented individuals who align with your mission and vision.

18. Helps You Get Media Coverage

If you’re looking for media coverage for your business, blogging can be a great way to get it. By writing press-worthy content and promoting it on your blog, you’ll be able to get the attention of journalists and bloggers who cover your industry.

19. Helps You Establish Yourself as an Expert

If you want to establish yourself as an expert in your field, blogging can be a great way to do it. By sharing your knowledge and expertise on your blog, you’ll be able to position yourself as an authority figure. And as your credibility grows, so will your blog’s readership.

20. Helps You Make a Difference

Finally, blogging can help you make a difference in the world. By sharing your thoughts and ideas on your blog, you can reach people worldwide and make a positive impact. Whether you’re writing about social issues, politics, or anything else, your words can make a difference.

These are just a few of the many benefits of blogging. We hope this list has inspired you to take the plunge if you’re considering starting a blog. And if you already have a blog, we hope this list has given you some new ideas for how to make it even better.

The post 20 Benefits of Blogging appeared first on SiteProNews.

In short, you should apply digital marketing tactics that fit your goals, target audiences, and industry. SEO experts continuously manage, audit, and improve every aspect of a website or blog to ensure consistent ROI. Sometimes, it takes a few changes to get the right keywords, design, and structure to climb up the SERPs.

If you have an underperforming blog, you likely didn’t make the best choice somewhere in your implementation. The key is to audit your underperforming blog posts, look at the data, and spot the aspects you can improve.

Remember, you don’t have to delete or replace a blog post. You just have to revamp the content and SEO to start getting more out of them.

Here are a few easy optimizations you can do to boost an underperforming blog post:

1. Do a New Run of Keyword Research

Keyword rankings depend on how audiences conduct their searches. Hence, new keywords may appear, and high-volume ones fall off. That’s why it’s best to regularly perform a fresh run of keyword research every so often, so you can replace and optimize for new and more desirable keywords.

That said, changing search volumes isn’t the only reason to reoptimize your keywords. In some cases, it isn’t the search volume that’s the problem but the relevance of the keywords with the blog post’s content.

This can happen when the blog post’s topic and discussions aren’t relevant to the chosen keywords. Search engine algorithms aim to deliver the best, most relevant, and most informative content to the searchers. So even if you’ve strategically chosen a high-volume keyword, an irrelevant blog post isn’t going to get as much traffic or conversions.

2. Compare the Data With Your Best-Performing Blog Posts

If a few of your blog posts are getting less traffic than others, look at your best-performing posts and see what others are missing.

That said, there could be many reasons one is doing better than others. You can start by looking at and comparing the following:

• Writing style (tone, language, niche slang, etc.)
• Click-through rates
• Bounce rates
• Word count
• Formatting (font styles, text size, sectionings, headings, etc.)
• Images and videos
• Audience targeting (who you’re writing for)
• Keywords (search volumes, relevance, stuffing, cannibalization, etc.)
• Promotion (social media, email lists, newsletters, and so on)
• Backlinks
• Internal and external links
• General content quality (Is one more complete or informative than the other?)

As many factors are at play, you want to be thorough with your auditing. You can use tools like Google Search Console to get as much data on your blog as possible, allowing you to better analyze and compare the differences.

As a general tip, if one of your blog posts are doing way better than the rest, you should use it as a reference for how to make new content and reoptimize old ones.

3. Update Outdated Information

Outdated information is a one-way ticket to falling off the SERP rankings. People have little to no use for them, so a blog riddled with them will be ignored by search engines and audiences alike.

New laws, trends, technology, and products can affect your niche. For example, a new law might change a few legal processes in your state, so you should update your legal guides accordingly. Likewise, a new software update means it’s time to add new information to your tech posts.

If your competition publishes more relevant and timely in formation, they’ll eventually overtake you in the SERPs. So updating your older posts should be done even before they start to fall off. This way, you won’t have to wait for site crawlers to pick up on the changes made after slipping down the rankings.

4. Pay Attention to Formatting and Design

If people can’t properly consume your blog post, it won’t matter how good the actual text is. Blog posts that are hard to read and difficult to understand aren’t going to keep site visitors on your page. Likewise, you don’t want your website to be buggy, slow, or user-unfriendly.

So, pay attention to the following:

• Site speed or loading times
• Color schemes
• Navigation and menus
• Links and anchor texts
• Text style, size, and color
• Headings and lists

Basically, website optimization can affect the consumption of your content. You want to make it easy for people to read your blogs and explore your website.

5. Promote Your Underperforming Blog Posts

Some blog posts need a head start. Directing traffic into newly-optimized posts is a great way to get things going. You can do this for posts with newly-updated information, high-quality posts that fell off, and older posts that might be relevant to your newest content.

So, link and promote them on your social media, newsletters, and email drips. You can also add links to older posts to newer ones, as long as they’re relevant and can be incorporated into appropriate anchor texts.

The post How to Reoptimize Underperforming Blog Posts appeared first on SiteProNews.

When I launched Idunn, our blog was a goldmine of information: how-to guides, precise step-by-step instructions, trade secrets, and more. We got a ton of traffic, but very few leads.

This is a cautionary tale that I’ve told quite a few times. And I’ll keep telling whenever I see a content strategy that seems like a perfect fit for Wikipedia, but not for a business that needs ROI.

What was wrong with our initial strategy – and a lot of content strategies I see today? They’re informative, but they lack the connection to what the publisher is selling.

This is where product-led content comes into play.

What Is Product-Led Content?

Product-led content is a type of content designed to help the reader solve a problem by using your product.

Does this mean that we’re done with informational content? Not at all!

You see, the strategy I used when I launched my agency was trendy back in 2015. In the meantime, marketers have realized that offering information is great, but only if you can also tie it with your own products.

Thus, product-led content is information, but it also weaves in details about the product/the solution you are selling.

Product-led content is not a sleazy long-form ad. It’s a way to offer information to your reader – trustworthy, in-depth information – and to get SQLs (Sales Qualified Leads) in the process.

More importantly, product-led content does not promote your product directly. It offers your product as a solution among others.

Example time: on a blog post titled Understanding and measuring your Customer Effort Score (CES), Hotjar tells you everything you need to know about CES. They’ve got definitions, examples, screenshots, how-tos, and more.

But they also have this part:

You receive important impartial information: how to differentiate CES, NPS, and CSAT. Plus a way to measure NPS using their solution, with a screenshot to make things easier to remember.

This is how you get content that’s valuable for the reader AND for your business.

Why Is Product-Led Content Important?

Let’s think about how product-led content works using the definition and the example above: it offers answers to readers’ questions and a quick solution: your product.

Granted, not everyone who reads a product-led blog post will become a paying customer. In fact, very few of them will convert right away. But:

Product-Led Content Improves Brand Awareness

People looking for the difference between CES and NPS will stumble upon Hotjar’s article. Thanks to that eye-popping screenshot, they will start associating NPS with Hotjar. When they need a solution to measure NPS, they will remember this.

You Can Get More SQLs

A product-led blog post that answers a real need will be read by people who need your product. The leads pre-qualify themselves.

Better yet, when people subscribe to your newsletter to get more of that awesome content they just read, they already know about your product. People who subscribed to our newsletter back when our strategy wasn’t product-led had no idea what we were selling.

They were so far from being qualified that most of them were actual competitors of ours. Learn from our mistakes and from Hotjar’s wins!

You Retain Existing Customers

If your product is complex (for instance, a feature-heavy SaaS solution), then it’s likely that very few of your subscribers use it to the fullest. However, since they are typically also subscribed to your newsletter, your product-led content can help them leverage their subscription to the fullest.

You wouldn’t want them migrating to a competitor just because that competitor did a better job of promoting a feature you also have, right?

Ready to create product-led content? Let’s see how you can do it!

How to Create Product-Led Content to Attract and Retain Customers

Just like any other marketing tactic, product-led content is not for everyone. We’ve had the best results for our clients in:

• SaaS/XaaS (case study here)
• Consumer and B2B tech (case study here)
• Digital marketing (for our own agency and for partner agencies)

Of course, you can apply the advice below to any field. But before you do, start by making sure that product-led content is right for you.

1. Identify Customer Pain Points

This should be a fairly straightforward step, since you have to do this to develop your product in the first place. I advise you to re-trace your steps for content purposes this time.

Go even more in-depth with the pain points.

Let’s say your solution helps the user save time. That’s great – everyone wants more free time.

But what exactly is that something that takes up too much time? Can you break into more activities?

Here’s an example: in my agency, we use Sendible to schedule our social media posts for our own accounts and for those of our social media management customers. This saves us time in several ways:

• No more switching between profiles or platforms.
• Consolidated and customized reports that we can send to our clients with a single click.
• Fresh ideas for content to post within the Sendible dashboard.
• We can manage all the accounts from our Sendible dashboard – see messages, tweets, comments, and reply to them directly from Sendible.

Each of these answers to our pain points can be turned into a product-led piece of content.

2. Choose Topics that Your Product/Solution Can Really Solve

You can mention your solution anywhere. But if it’s unnatural, it’s useless.

For example, I chose this topic because my agency creates a lot of product-led content. So I can take this opportunity to tell you that if you want well-written, ROI-generating content, you can contact my team.

One thing my agency doesn’t do is offer backlinking services. I know very well how this works, but since we don’t do it, you won’t see me write an in-depth article about backlinking because it doesn’t match my business goals.

What I could do, though, is write 2,000 words about how to get backlinks and mention our SEO writing services. The two are connected – and you will get more backlinks naturally with good SEO content –, but the topic doesn’t tie in directly with what we do.

So while I may mention backlinks and their importance, my focus will always be on topics about needs that our services can solve directly.

3. Go for the Low-Hanging Fruits

In this case, these are long-tail, low-volume keywords. They will get you less traffic, but they will be easier to rank for and you’ll find it easier to match topics with needs your product can solve.

Can you write product-led content without SEO? Absolutely, but you’d miss out on the opportunity to attract new customers. It will still work for retaining existing ones, though.

In my experience, the best way to leverage this type of content is through SEO. Optimization gives you the perfect opportunity to reach new audiences and to increase your brand awareness, as well as to get new SQLs.

Final Thoughts: Don’t Forget About the Informational Purpose of the Content

It’s very easy to completely turn things around and forget that your content should answer real questions or pain points first and foremost – not promote your product. Remember that your content should be product-led, not product-centric. You’ve got testimonials, case studies, and ads for the latter.

Need help with creating product-led content? My team of expert content writers and I are just a click away. Let’s talk!

The post What Is Product-Led Content and How to Use It to Maximize Your ROI appeared first on SiteProNews.