In the present-day heavily active digital marketing space, email acquisition strategy is all about engaging with clients who want to learn more about your offerings.

Our article focuses on 12 innovative and compelling email acquisition strategies to develop a strong email list—a list that is not all about quantity but also contains quality contacts. Using all the strategies that the article will take you through, your organization can master the art of attracting the correct subscribers. Sounds good? Excellent, let’s get into it!  

What is Email Acquisition?

The technique of developing your email list with clients who are honestly interested in what your venture’s offers is called email acquisition. Companies must start the process by acknowledging the core demographic. Then, attracting the appropriate audience to subscribe to email lists by putting forward meaningful benefits. Once you have gathered quantifiable subscribers, nurture them through legitimate email marketing campaigns.

The Significance of Email Acquisition

Before B2B companies start considering email acquisition strategies mentioned in the article. Let’s take a quick look at some of the advantages of actively gathering appropriate email addresses.

• Email marketing generates the excessive ROI compared to any other form of marketing.
• Contacting the appropriate target audience drives sales and conversion rates through relevant promotions and recommendations.
• Experience promising prospect loyalty and integrity, thereby increasing retention rates.
• Long-term relationships with valuable clients.

12 Email Acquisition Strategies for Businesses

Best B2B email acquisition strategies to differentiate yourself from your competitor.

1. Landing Pages

The job of the landing page is to make the visitor take action. Thereby it’s designed to explain the purpose of your product and service. This is a useful approach to, as businesses can create multiple landing pages for each and every product they offer. Allowing organizations to address a vast target audience.

Landing pages have multiple formats. To being with there are squeeze landing pages, long-format landing pages and click-through landing pages. Each landing is different from the other because of its distinctive feature, but all the forms help in collecting email ID. Go ahead, and make some attractive landing pages.

2. Pop-ups/ Sign-up Boxes

When websites have attention grabbing elements it helps in accumulating email IDs. For any website, the attention-grabbing elements are the signup and pop-up boxes. It entices the website visitors to stay in touch for future updates. What makes a sign-up box or a pop-up box enticing? Answer is simple. Keep it straightforward and simple, ask only for crucial information. If you want to in-depth information about your clientele, create a multi-step form.

3. Social Media

For all kinds of business, targeted prospects are available on social media. The only difference is that every target audience have has own preference of social media platforms. With the right research, organization can grow their list fruitfully with social media. As it opens the opportunity to connect with large number of prospects.

A lot is possible when social media is taken into consideration for email acquisition strategies. Organizations should be enthusiastic and join communities that aligns with their business niche. Host live Q/A sessions with industry leader, to keep your targeted prospects educated about the latest developments. Lastly organize contest, and promote rewards to encourage a large audience to participate.

4. Newsletter Subscription

Getting interested clients to sign up for your newsletter is an amazing way to grow a long list of responsive email addresses. Here are two tactics to boost your newsletter subscription plan.

1. Offers for client: Offer discounts or incentives for the clientele who have subscribed for your newsletter. The discount/incentive email can highlight the benefits of a newsletter.
2. Personal touch: Curate the email with personalized human touch. Highlight the pain points of your prospects and provide specific solution for the same. Additionally, provide few notable achievements related to your organization within the newsletters. To ignite interest in your clients for your services.

5. Capitalize on Influencers

The performance-based factor makes it one of the dependable email acquisition tactics. Businesses don’t have to make any advanced payment; they only pay when they obtain results.

Influencer marketing has gained immense momentum. It has the potential of word-of-mouth marketing, as prospects believe your offerings when someone trustworthy recommends it. Take influencers’ assistance in crafting meaningful content for your clientele. Where influencers can ask your audience to sign up for your email list.

6. Advertisement

Paid advertisement can hype up the email acquisition strategies to a great extent. So, if your company wants to incorporate paid advertisement, decide on the platform (social media or search engine) you want to run your advertisement and the budget. Use it to drive traffic to your landing page or blog posts.  

The best part of adding a paid campaign to your email acquisition strategy is that it can be scaled easily. Additionally, it can be integrated with a conversion tool that can go on collecting legitimate email IDs. This makes it simpler for the clients as they can follow the ad pipeline, learn about the product, and eventually provide their email IDs.

So far, we have touched upon popular email acquisition strategies that are vastly in use across multiple industries. Now, we move on to learning about a few popular lead magnets techniques that will, that can greatly benefit an organization working on multiple factors that impact email acquisition.

Go ahead and learn about more ways that can help organizations get more reliable and reachable leads.

7. Incentivize

The B2B sales cycle is longer, so converting clients is more challenging. This is primarily because too many departments and several decision-makers are involved in the process. Nurturing longer is the only incentive needed for an extended sales process. It creates a stronger bond with the client and showcases brand loyalty.

Given a scenario where you want to incentivize your product and services, it is best to offer the same level of incentive to all your clients, not taking into consideration any segmentation between clients, contract type, or order volume. For instance, when a client invests in X provision, they get a 10% discount.

8. Valuable Resources

Your targeted clientele will always be benefit to a great extent when they have access to valuable resources. It will help them educate themselves about the products and services you provide. The valuable resources your organization can suggest are guides, research, templates, case studies and eBook. Go ahead and pull through adequate research about topics that will be of interest to targeted demographics. When you publish work supplemented with facts and right information will impress your prospects to stay in touch with you for a longer period.

9. Opt-ins

As mentioned earlier, knowledge is critical for successful email acquisition. Your prospects land on your websites to learn as much as possible about your products. In that sense, opt-in copies are a great way to address what your organization is all about and gather an email ID in return.

Here are a few tip about how you can develop an impressive opt-in copy.

Understanding your offerings: Everything you put up on your website should be easy-to-understand – Organization’s aim is create messages clear as glass.

Human touch: To create something simple, all forms of write-up should sound more human. Therefore limited artificial intelligence utilization is recommended.

Be Specific: Even though the aim is simple and understandable content, together, everything should strike a chord that you are different from your competitors. For example data solution provide write catch-phrases to highlight their benefits, “Achieve 95% deliverability rate for email campaigns with our double opt-in contacts.”

Evoke emotions: Simplicity shouldn’t make your content sound dull. The content should be straightforward, yet emotionally connected with prospects. Sighting out a few examples of CTA’s that make the prospects hit the button. “See How”, “Learn More”, and “Get Your Free”

10. Offer Bonus Analysis and Tools

Every organization, irrespective of the company size, needs to analyze its work progress. That’s why you can offer services to your clientele about much needed surveys and analyses. Or it can be a service where clients can pull out the report themselves. In today’s time these forms of business solutions have gained quite a reputation. Once they show interest in your service, you have a golden opportunity to ask for the email addresses.

11. Online Events and Webinars

Online events and webinars are an impactful way to grow your email list. As brings in prospects interested in your services. If you plan to organize these online events, focus on choosing a subject matter that is educational and interesting for your prospects.

Factors organization’s need to focus on for impactful online events and webinars:

• Promote your event
• Engage during event
• Follow-up post-event
• Use the event to segment your list
• Offer exclusive benefits
• Develop engaging topic

12. Partnership and Cross Promotions

Partnerships revolves around mutual benefits. Therefore, collaborating with successful complementary ventures brings new yet similar, targeted clients. It creates an occasion for your business to promote their provisions to a broader audience who still haven’t discovered your brand. When collaboration/Partnerships is done right, businesses are exposed to a wider audience, and the perceived value of your brand increases.

The right way to collaborate is to find a business with whose values and clientele interests align with your venture. Doing so will give a boost to your organization’s email acquisition strategy.

So these were the 12 most impactful email acquisition strategies.

Conclusion

The return on investment for email marketing is huge; therefore, company should work on reliable email marketing strategies. If you don’t have a reliable email acquisition strategy, it’s time to explore some of the strategies mentioned above. As it will help you drive sales and grow your website traffic. However these are strategies, when implemented properly, prospects will be acquired. These prospects have to be further nurtured through a well-curated email campaign. In the end, the list will guide you through creating an email marketing strategy to improve client retention further.

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The short answer is yes, it is still relevant and will be for years to come. According to a report published by campaignmonitor.com, for every $1 you spent on email marketing, you will get $44 in return. 

Here is a list of 6 ways in which email marketing is still beneficial. But do keep in mind, like any form of marketing, you’ll have to avoid some factors and concentrate on others. Utilize the best forms of email marketing to yield high response rates. 

1. Demand Attention

Compared to other online marketing strategies, email marketing can still grab a lot of attention. People are aware of social media marketing these days. And as such, you will notice that most people simply ignore pop ups and advertisements on social media. The advantage emails have in this regard is that, they enter the client’s email which is more personal, and, in that way, email marketing stands out in a sea of social media notifications. 

The strategy you use when you send email marketing will determine your open rates. According to a study by getresponse.com, triggered email has a 44.05% chance of being opened compared to just 20.48% of newsletters. 

2. Cost Effective

It is effective, easy to use, and saves a lot of money. Email marketing will allow you to reach thousands of potential customers at the cost of nearly nothing. Particularly for start-ups, this can be very advantageous in comparison to other forms of marketing like direct mail, radio, or television. A joint study carried out by Forrester Research and Shop.org revealed that about 85% of US retailers viewed email marketing as one of the best customer acquisition strategies. 

In comparison with traditional forms of marketing where postage, printing, etc can cost you quite a lot for your direct mailing campaigns, with email you’ll still be able to convey the same message while keeping costs as minimal as possible and with the added advantage of having a follow up with just a simple click of a button.  

3. Action Oriented

Email is super easy, and whether you are aware of it or not, everybody is accustomed to the actions related to an email-sign-up, click-through, forward, reply, or straight up buying. Because of its transactional nature, you can utilize emails to draw traffic to your website which will in turn result in sales. 

If you own a small business or a start-up, try focusing on email marketing strategies and you will see visible results quickly. Regardless of your company size, email marketing is a great way to cut costs and generate sales. 

This is not limited to just newsletters but utilizing email automation after examining your customers’ triggers as well.  

4. Mobile Compatibility

Smartphones have become the norm of the day and as such people are always checking their phones for notifications and emails regardless of where they are – whether in a coffee shop or waiting in a line at the bank. 

With the growing popularity of social media, many people believe that email should be discarded. However, more than 40% of emails are opened. This allows you the opportunity to grab your client’s attention and retain it as well. 

5. More Powerful Than Social Media

I’m not saying that social media is not useful, it certainly is. It’s a very powerful way to modernize your business, connect with your customers, and strengthen your relationship with them. Thanks to that, it’s a wonderful tool to actualize your marketing goals. 

But, if you want to convert people into members, supporters, or customers, email marketing is a more powerful tool. 

6. Track Customer Actions

One of the paramount advantages of email marketing is that it directly links to your customers actions. What are your customers clicking on in the email you send? And, why are they clicking on those specific elements? 

Let’s take this for an example – say you add a discounted list of items and the receivers barely click on your links. This is a good time to reconsider the way you present your discounted item to your clients. 

In addition, emails also have the advantage of helping to determine which headlines work best with your customers. Which topic gives the best open rate? This and numerous other important marketing questions can be answered through email marketing. 

Verdict

Email marketing is cost effective, efficient, and a powerful tool for driving sales. There is absolutely no reason why you should not give it a try. You don’t have to trade off your social media campaigns for email marketing, but email marketing still has a lot of strengths that social media lacks. It is still relevant and powerful and will stay that way for years to come.

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