One of the most common questions asked by SEO experts and business owners who want to rank better in search engines like Google is what do you have to do to have backlinks count as one of the ranking factors? If you are asking yourself this question, then let me explain first what backlinks are and why they are considered one of the ranking factors in SEO in the first place. Then I will tell you some effective ways to outweigh backlinks in SEO.

Google Algorithm Updates

Many people believe that Google has updated its algorithm and it doesn’t weigh backlinks heavily anymore. However, that isn’t the case, there are many ways you can outreach and link build your way to some high-quality, organic backlink growth. Plus, it never hurts to take a page out of everyone’s book who is good at link building (or guest posting) and do it for yourself. Link outreach might be something you have never done before but with some research and patience, anyone can succeed.

Linking Root Domains

In an ideal world, you could trust that backlinks alone would always be enough to help your site rank. That being said, we live in the age of link building, and there are too many people trying to game the system. The best way you can have high-quality backlinks is by utilizing outreach and working on quality link building with guest posts and other forms of content marketing. This way you can have links coming from your domains which will weigh more than any outreach or guest post.

Number of Links from Different Domains

Google uses backlinks from other websites to assess how valuable your website is. They track how many links point back to your page and make an estimate of how many quality backlinks you have based on the popularity of the site that is linked to you. While you can’t manually track this, there are ways for you to get more backlinks, which Google will then take into account when ranking your site higher. One thing that is essential for achieving better rankings is building up link equity. Link equity refers to the number of quality links pointing at a site as well as factors like reputation, popularity, and relevance. Essentially it’s just a numerical estimate of how popular or important someone thinks your website might be so they link it in hopes that others will come by and see it too.

Strength of Links from Different Domains

Ideally, you want backlinks from higher domain trust networks. For example, the New York Times or Harvard University will not be of the same value as a blog post on Tumblr. Generally speaking, if you want links from authoritative domains, it is best to create high-quality content that attracts them organically. Links are also weighted by how recently they were published; there is more value for a new link on your site than an old one.

Link Volume Data

Recently, there have been some studies done on the importance of backlinks. This led us to ask: just how important are they? If you have 2 backlinks and I have 10, will your site rank higher than mine? Will I get more traffic?

Domain Age and Trust Flow

You have likely heard that backlinks are still one of the top-ranking factors. For example, Domain Age and Trust Flow are both ranked as moderately important ranking factors. These measures will help you improve your site’s trustworthiness. This is one of the main reasons that backlink building should still be included in your SEO campaign. However, you don’t want to forget about other techniques like targeting long-tail keywords or writing blog posts on topics related to your niche– they’ll also help get your website discovered by people searching for specific things online.

Page Authority

A major component of Page Authority is linked domain authority (LDA), which essentially quantifies the power that a page wields on linking websites. Linked domain authority is a measure of how powerful an individual page is, or how much weight it has on other websites. The higher the DA, the more important the content is and should be treated with higher respect by other sites and by Google. 

The final element of Page Authority considered for ranking purposes is link quantity and quality. Each time another site links to your content, their DA rating is divided among any sites linking out; this number will decrease as more links are made from it, providing a baseline for how much weight that particular backlink brings with it.

7 Surefire Ways to Get High-Quality Backlinks

As search engine algorithms continue to evolve, content marketers are tasked with staying one step ahead of the game to remain competitive and relevant in their niche market. Many of the long-standing traditional methods used to obtain backlinks are no longer guaranteed to boost your rankings, and savvy content marketers are on the lookout for new ways to get high-quality backlinks that will help their sites rank well in search engines. Here are seven effective strategies you can use to get high-quality backlinks in 2020 and beyond.

1. Focus on Quality

It’s become all too easy for sites that don’t deserve the high rankings they hold, to climb the Google ladder and gain authority. If you’re just starting, you may have seen articles about something called SEO guest posting but never thought it would be an option for your business.

Backlinks are an important part of any search engine optimization (SEO) campaign. They are links from other websites that Google considers to be votes of confidence that your site is high-quality and user-friendly.

2. Focus on Long-tail Keywords

It’s now more important than ever before to get high-quality backlinks. The way you go about doing this might be a little different now that Google has put so much weight on user experience and relevance. One of the most effective ways is to create content that provides longtail keywords with information that they can’t find elsewhere, then contact them directly with your piece as an offering. You can also offer other people’s content if it offers any value or ties in with your topic of expertise.

3. Increase Your Chances by Using Influencers

Utilizing influencers is one of the easiest ways to get high-quality backlinks. An influencer can provide a new angle for your blog post and make it much more interesting or applicable to their audience. However, it’s important not just for you but also for them as well. If you want people on social media platforms like Instagram, YouTube, Facebook, or Twitter to share your link then offer them a shootout in return.

4. Guest Blogging has Gotten Harder

Guest blogging was the easiest way for a business to grow backlinks when search engines were first created. Until now, most businesses use guest blogging as a way to generate links that allow their content or site more visibility on the web. However, Google has been cracking down hard on this strategy over the past couple of years and penalizing sites that have abused this strategy. That’s why if you’re looking for ways to start earning backlinks, it’s better that you focus on quality rather than quantity.

5. Link Building Doesn’t Stop 

This decade is just getting started and this means that 2022 isn’t going to be the same as 2018, either. With a new year comes new technologies, trends, and opportunities for internet marketers who are ready for change.

For external backlinks, various sources will help to gain some link juice and relevancy.

• Forum Profile Links
• Guest Posts
• Wiki Links

6. Track Your Results

• Use Medium – Create an account and publish quality content relevant to your target audience.
• Ask Influencers for a Link – Connect with influencers by sending them a quick message or Tweet, you could ask them for a link. Influencers are more likely to engage with you if you send a note of introduction and share some of your work first. 
• Guest Post on Other Sites – Reach out and submit articles as guest posts on other sites that are related or have an overlapping audience. 

7. Google Authorship is Dead, but Social Media Posts Can Do Well

Marketers all know that links are key to a good SEO strategy. To do well on Google, links need to be credible and from reputable sites. But there’s also an old technique of adding links with keyword phrases just for the sake of getting some words on the page and hoping for a backlink—and it can work in the short term. The reality is, however, that search engines are cracking down on these types of posts.

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Research Keywords

In order to rank higher in Google, your articles need keywords. Keywords are search terms that will be found in the text of your post. If you have more keywords than other posts, then you are more likely to rank higher.

Keyword research is a key component in search engine optimization and provides valuable insights into what people are looking for on the web. There are many keyword research tools out there and they all serve different purposes depending on how much time and effort you want to put into it.

Write Well

In order to rank high on search engines, you need to find keywords that are relevant and are searched by many people. You need your content to be highly relevant for these keywords but also make sense for the context of the page. It is important that you use the keyword enough times throughout your content without overusing it because this will make it seem like spam.

Focus on Original Content

One of the ways you can improve your article ranking on Google is by providing original content. If you have a blog, take time to research and write about topics that are relevant for your audience. You will want to make sure that you spend enough time researching the topic before publishing it. You also want to make sure that you do not plagiarize any material from other sources because this could cause Google’s algorithm to penalize your page rank.

It takes time and effort but if done correctly, the original content will lead an increase in clicks and views over time which will eventually lead an increase in traffic and rankings on search engines.

Include a Title and Meta Description

If you are a blogger and you want to rank better in search engine results, the first thing you should do is create an optimized title. This will help your post stand out from the rest.

The next step is adding a meta description. It’s one of the snippets that shows up below your title on the search engine result pages (SERP). It should be between 150-160 characters and it should summarize what your post is about without giving away any spoilers.

Read the Articles You Link To

Reading these articles will help you get a better understanding of how the ranking algorithm works and what you can do to improve your ranking. This is especially helpful if your goal is to rank for an important keyword. If that’s not your goal, then there are other ways you can make sure people find your content. Make sure to include your keywords in both the title and in the first sentence or two of your post. These first few words are often used by search engines when determining which posts appear at the top of search results pages, so it’s important that they reflect what people would be searching for on Google.

The length of time a blog post has been up also affecting its rankings, with newer posts generally getting higher rankings than older ones. That means if you have an old post with good information on it but low rankings, try refreshing it by adding new information or commentary on what’s changed since it was first published. And finally, make sure to link back to relevant posts within your own blog whenever possible!

Add Backlinks

The first step is to find blogs in your niche and see if they accept guest posts. If you find a blog that accepts guest articles, the next step is to create a compelling title for your post. Try including keywords that your target audience might use when searching for information on the topic you’re writing about. Once you have an engaging title, write a compelling introduction paragraph and include a summary at the end of your post with links back to other articles on your site.

Use SEO Tools

If you’re looking to improve your ranking, it can help to use some SEO tools. There are many free ones that you can use on your own time and at your own leisure. One such tool is Moz’s Open Site Explorer, which allows for a more in-depth analysis of the competition and how well you are doing against them.

Be Consistent

The best way to improve your ranking is to be consistent. If you are writing daily, even if the content is not as high quality, it will build up over time and make a difference in the long run. Consistency also helps you stay motivated.

Conclusion

You have written an article, and now you want to know how to improve your article ranking on the search engine result pages (SERPs). Well, there are plenty of tips and tricks out there that can help you achieve your goal, but the most basic one remains: the more people link back to your article and tell other people about it, the higher it will be ranked in the SERPs.

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