Content is everywhere. A TikTok here, a tweet there, an Instagram story lurking just behind the corner. The world isn’t short on content. Quite the contrary...
Category - Writing/Content
People want answers – and they want them fast. When Google introduced answer boxes the already short attention span of the average search user got even shorter...
Subjectively speaking, effective copywriting may be the most crucial aspect of a marketing plan. Copy is the voice of a business and how brands engage with...
“Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is...
Guest posting continues to be one of the most popular off-page SEO tactics. Instead of waiting for reputable sites to link to your domain, you take a proactive...
You write compelling copy, research keywords, perform A/B testing, invest in paid campaigns, tweak page design, offer free materials and special discounts...
As an author, you tend to invest a lot of time and effort in writing your article or research paper. So, the last thing you would want is to disrupt your...
The SEO industry is highly unpredictable. It makes it harder for marketing strategists and professional writing services to rank their content. The algorithms...
Just like any other creative task, writing a good copy can be a nightmare. It gets even worse when you realize that creating content that ranks high on search...
Digital marketing can take a lot of time and effort. In fact, it can be extremely demanding, especially if you are trying to do everything at the same time all...
Sometimes, well-performing posts lose steam. This happens due to the content getting less relevant over time or the declining search volumes for your main...
Say ‘content strategy’ and most people will jump to blog posts. And no wonder: blog posts can work wonders for your marketing, sales, SEO, and ultimately, your...
Google is not the only search engine. But when it comes to ranking factors, it’s pretty much the only one that matters. By handling 90% of the worldwide...
Whether you’re a business owner or an aspiring copywriter who’s just enrolled in their first copywriting courses, copywriting is writing that serves a purpose...
Emails have long been the primary source of formal communication, replacing traditional, physical letters many years ago. And while some of us don’t compose...