The marketing world seems to be in a constant state of change. This is especially true when you look at digital marketing. New advertising opportunities appear all the time and innovative marketing influencers are always finding new ways to develop marketing strategies.
If you are going to keep your marketing efforts ahead of the competition, you need to stay up to date on these developments. Fortunately, you have a number of marketing pros willing to share their expertise and knowledge for free on YouTube.
With that said, not every YouTube marketing channel is equal and many of them are posting outdated or erroneous information. To make sure you are getting the best advice, you will need to know which channels to follow.
For marketers looking to maintain their edge, the following are some of the top video marketing channels you can find on YouTube.
Think Media
Founded by Sean Cannell, Think Media is a YouTube channel that should be at the top of the list for any business trying to use video marketing. With educational content that is also entertaining, Think Media has built a dedicated following among video creators of all types. At the time of writing, Think Media had more than 1.5 million subscribers on YouTube.
Along with camera tutorials and reviews, the Think Media channel offers a range of posts for everything from setting up a YouTube channel and creating better videos to making better thumbnails and using different types of software and technology to produce better videos. With an array of valuable content from experienced video makers, Think Media is a can’t miss channel for video marketing advice.
Derral Eves
Derral Eves is a a television producer, professional speaker and marketing consultant. Along with being a video marketer, he also offers advice on areas concerning social media marketing and mobile marketing. If you are looking to up your marketing game and stay current on the latest developments, his YouTube Channel is a great place to start.
While there is other content on the channel, Derral focuses most of his videos on building a channel and turning videos into success. Along with creating content to teach users how to use video marketing, he also offers a lot of advice about what not to do. This channel is great for learning about the business side of being a video marketer and there is a lot of valuable advice about attracting and keeping an audience.
Video Influencers
This channel was created by marketing experts Benji Travis and Sean Cannell. The main focus of the channel is teaching people how to have success as a video influencer. The channel is full of useful insights into the world of video creators and it also offers a range of interviews with popular video influencers and business leaders.
If you are an influencer or just trying to build a channel, this is one of the first channels you should check out. The videos cover a broad range of topics like the best cameras to use, making money from your channel and they even cover niche topics like how to have success with specific types of content. The interviews are also a great source of info because they often get insights from some of the top names in the world of video marketing.
Owen Video
Don’t let the fact that Owen Video has just a little over 62,000 subscribers fool you into thinking it is any less valuable than larger channels. This channel is run by a genuine video marketing pro and he knows how to grow a YouTube Channel. This channel is focused on video marketing and it covers TikTok and Facebook video as well as YouTube.
With the wide variety of video marketing content, Owen Video can offer value for people new to video marketing as well as experienced pros. You can learn how to make better thumbnails, be more persuasive in sales videos, create better live streams, and more. The videos also tend to be short and entertaining, so it is easy to make it through the library of content while learning about video marketing tactics.
Neil Patel
Neil Patel is already well-known in the digital marketing industry. Beyond being a successful digital marketing pro, he has been featured in publications like the Wall Street Journal and Forbes and he is a New York Times bestselling author.
The Neil Patel YouTube channel is more of a general digital marketing channel, but it also offers great advice for video marketing. The channel has tips for YouTube and Facebook videos and it covers a range of topics that include things like expanding your reach, finding new video topics and monetization. If you are looking to learn about social media marketing and SEO as well as video marketing, Neil Patel’s YouTube channel offers valuable advice that covers it all.
