Customer relationship management (CRM) is something that nearly every organization practices, even if they don’t use a CRM platform. CRM is all about...
Author - Rohit Prasanna
Rohit Prasanna brings in about 14 years of digital marketing experience and has been an advisor to software start-ups in the mobile and SaaS areas. Before getting into startups, Rohit worked in various marketing, and product management roles at Unisys, Dell, and IBM. Specialties: Digital marketing, building and growing companies, marketing, business development, M&A.
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer...