Has your brand managed to generate quality leads on Instagram? Do you have a big following to drive immense traffic to your website?
If you aren’t sure how to answer these questions, it’s time that you learn how to increase your followers on Instagram. As your audience grows, you’ll have a better opportunity to engage with your target audience and establish relationships with them.
However, many brands simply take the easy way out by simply paying for likes and followers. Well, today we’ll be highlighting essential tips and solutions to help you grow your followers organically. Why? Because you can expect a higher level of engagement from an organic audience.
To be precise, in 2017, a study showed that around 8% of all the users are fake on Instagram. On the other hand, Instagram crossed the one billion user milestone in 2018. That means, regardless of how many followers you have, if they are fake, they’re not going to visit your site. That’s why it’s crucial for every Instagram marketer to focus on building an organic and authentic audience on this social media platform.
So here are four authentic solutions to generate Instagram followers organically.
1. Publish Content Consistently
Yes, Instagram is known to have the highest level of interactions. Your target audience is always on the lookout for media that is of their interest, but you’ll have to give them something to interact to first. Your followers are looking for consistency from your side. In addition, your presence and activity are recognized by Instagram to give you a ranking on the explore page.
However, if you want to achieve the best outcome, your timing will matter. There is no point in posting pictures for kids at night while they are sleeping early to get up for school in the morning. Therefore, once you determine your target audience, you can find the best timing to publish content for that specific audience.
2. Give Your Audience What They Want
Your content is crucial for success. However, for organic Instagram growth, you’ll have to publish relevant content. If you want your followers to like, share, click and comment on your post, then you’re going to need content that attracts them.
Wondering how you can determine that? It’s quite simple, actually!
Track the current trends on Instagram. Keep an eye on your follower’s profiles and posts and analyze the #hashtags they are using. That way, you’ll be able to understand what your target audience is interested to see and engage with.
3. Improve Your Hashtag Strategy
Hashtags are incredibly useful and essential in achieving Instagram growth. In addition, now that users can follow their favorite hashtags, you can expect to keep an eye on all the posts you make with the right targeted tags.
However, the question that arises here is, what is the best way to use hashtags? Over the years, Instagram has grown as a social platform that relies more on user experience. Therefore, without relevant tags, you can’t expect to achieve positive outcomes. Try using the following types of hashtags;
Trending Tags
Check out the trending tags that are appearing in the explore page. Do you see any relevant ones? If yes, note them down and begin using them in your next post.
Location Tags
In a study, it was indicated that all Instagram posts tagged with a location receive 79% more engagement than those without any.
Popular Hashtags
#Love is known to be one of the most popular hashtags on Instagram. Similarly, you have to hunt for the ones that are both popular and relevant to your post. 3-5 popular hashtags can improve the outcome of your posit.
Branded Hashtags
By using your company’s name as a hashtag, you’ll be able to develop a social presence on this platform. Interestingly, 7 out of every ten hashtags used is branded.
4. Amplify Your Followers with Influencer Marketing
It’s pretty tricky to generate Instagram followers on Instagram. Though this process takes time, once you have your customer’s trust and respect, you’ll become a more credible brand on Instagram. However, a great way to boost your efforts is by getting some help from an influencer.
Influencer marketing is one of the best and quickest way of getting noticed by your target audience on Instagram. With the help of the right influencer, you’ll be able to leverage the trust between your brand and your followers. All you have to do is hunt down top influencers on Instagram that are actively posting content with hashtags relevant to your posts. Once you have the list, start connecting with them by building a relationship.
Note: never jump in by requesting for a shout out for your brand from the influencer. Instead, comment on their post, mention them and send them your products for free. Ultimately, the influencer will reward you for your hard work by directly promoting your brand with a positive review.
Endnote
Instagram is one of the leading social media platforms to promote your business. However, without the right number of organic followers, your posts will never receive the engagement they deserve. Therefore, follow the tips mentioned above for Instagram growth and build your authentic presence on this social media platform.
