Then again, its most common application is in education. It’s where these convenient tools feel right at home, helping you track knowledge retention rates and improve the learning environment. And need we mention how user-friendly, fun, and cheap they are? 

Across industries and sectors, quizzes will always provide a generous sneak peek into how people learn, think, and feel. This insight is knowledge, and knowledge is power. 

The Immense Power of Quiz Makers 

Quizzes are not only super effective, but they are also efficient. 

Not only are they far cheaper than a myriad of other data collection and analysis tools, but they are also much simpler to use, though just as successful in tracking and measuring. Of course, this is true only if you’re equipped with reliable quiz builder software. But, before we introduce our top picks for the best free quiz makers in 2019, let’s see what “reliable” means in terms of capabilities and features for collecting and analyzing data:

Customization Tools

Because quizzes are so versatile, it’s only acceptable that a good quiz maker should provide the same number of options for creating, deploying, sharing, and analyzing quizzes. This means that it must include a library of templates for those who don’t want to create quizzes from scratch, but also a possibility to design custom themes and questions. 

Mobile Responsiveness 

It also suggests that reliable quiz builder software should enable you to create mobile responsive quizzes that can be accessed across all devices and shared on multiple channels. 

Analytical Features 

There’s no point in using quizzes for data collection if you cannot analyze the quiz-takers’ responses with precision and ease. This calls for robust real-time reporting features. Automated insights and statistics are therefore the third most important capability to look for in quiz builder software. The more comprehensive they are, the better. 

Along with being free and easy to use, the following quiz makers check off all other boxes:

1. ProProfs Quiz Maker 

ProProfs is easily the “World’s Simplest Way to Create Online Quizzes”.

It offers 100k+ customizable quizzes and 1,000,000+ ready-to-use questions, plus more than 15 question types available in more than 70 languages. 

In terms of customization, it allows you to add images, videos, and presentations, as well as to personalize or create your own design themes using your brand colors and logo. 

ProProfs quizzes work across devices and can be shared on your website and social sites or via email. Not only does this maker provides in-detail insights into quiz-takers, but it also enables automated grading and feedback, which is certainly one of its award-winning features. It’s ideal for everything from educational exams and employee assessments to surveys and polls.

2. Poll Maker’s Quiz Maker 

Same as ProProfs, Poll Maker’s Quiz Maker equips you with every important functionality. 

Whether you decide to use customization tools or to deploy template quizzes as is, this software allows you to create and publish a quiz in only a couple of minutes. 

It supports multimedia too so that you can make your quizzes more engaging. 

When it comes to measuring results, Poll Maker’s Quiz Maker boasts custom filters that facilitate data analysis, while actionable insights can be exported in excel/CSV form. 

This quiz builder software satisfies in every other aspect – it’s simple to use, mobile-optimized, and flexible enough to help you with lead generation and student assessment alike. 

3. Free Online Surveys

From quizzes and surveys to polls and forms, Free Online Surveys has it all. 

This quiz maker’s offer includes various question formats, automated scoring, multiple questions and pages, complete brand control, and custom reports – all traits of a reliable quiz builder software. 

Its free-of-charge capabilities allow the same amount of customization and an equally robust analysis as ProProfs or Poll Maker’s, thus amounting to a versatile solution for every industry. The quiz publishing part is just as easy as with our previous contenders – it requires no coding knowledge and only enough tech savviness to copy-paste a short URL to the desired site. 

All this makes Free Online Surveys a great service for every need. 

4. ClassMarker

This web-based quiz builder software is designed with both educators and businessmen in mind. 

ClassMarker allows you to create quizzes with numerous question types – short answers, multiple choices, instant feedback, random questions, and time limits. 

Instead of a library of templates, it offers the question bank that you can use at need, whether to deploy as-is or to adjust to your specific requirements. Real-time grading and individual question feedback are also included, together with smart filters for narrowing down responses by quiz type, questions, and other categories. 

As it should be, ClassMarker is available for both desktop and mobile devices. 

5. SurveyAnyplace

Survey Anyplace is an online tool to create engaging surveys, quizzes and assessments. 

The use of interactive quizzes is a great way to make your existing content more engaging and increase conversions. According to research, interactive content generates twice as many conversions as passive content. 

Survey Anyplace offers the following features to create a great, interactive experience:

• Gamified and multi-media aspects: Increase engagement by adding gamified and multi-media aspects to your quiz: Everything from videos, selfie-uploads, to a digital scratch card or slot machine, will brighten an often ‘dry’ quiz.
• Text only screens: return feedback or information to the participant and make the experience more conversational 
• Offline functionalities: Collect data literally anywhere with offline quizzes! Store your results locally and have them automatically uploaded as soon as you’re connected
• Custom final screens and scoring depending on the answers or the questions or score of the participant.

An interesting – more recent – feature is the possibility to automatically send a personalized PDF report to the participant. The content in this report is dynamic in function based on the answers the participant gave in the quiz.

Conclusion

ProProfs, Poll Maker’s, Free Online Surveys, and ClassMarker each deserve a place on this list by making quiz creation easier and quiz taking fun. Whichever you choose, you cannot make a mistake.

Whether you need a quiz builder for lead generation, customer feedback, employee assessment, or educational purposes, you’ll find these solutions to be able to meet every specific requirement.

The post 5 Best Free Quiz Makers to Make Quizzes in 2019 appeared first on SiteProNews.

By focusing on your existing customers and improving customer retention, you can generate a lot of money. However, this is only a small piece of the pie.

Those companies that focus on lead generation do not just survive, but they thrive!

Let’s be honest. This is why lead generation continues to be one of the biggest challenges that even the best of digital marketers’ struggle to tackle.

But you don’t have to face such challenges. Below are 10 of the most actionable and results-driven marketing tips that can help you generate leads.

Email marketing

It might sound old school, but email marketing continues to be one of the most popular marketing methods used by online marketers.

Emails provide a perfect platform for personal communication with the audience, which is often lost in other methods of marketing.

When customers visit blogs or other landing pages, they are still prompted to subscribe to newsletters. But monthly newsletters are not a guarantee of lead generation or cultivation. You can accomplish a lot more through email marketing.

You can make use of emails as a medium to send useful information to your target audience like training courses, questionnaire forms, information about upcoming events, discounts, deals and so on. You can learn more about your customers by making use of a good online survey maker. By using this tool, you can get the most of your email marketing campaign.

Podcasts and YouTube Channels

Videos are a fantastic form of engagement. In fact, on average, a user spends about 40 minutes on a YouTube session.

This massive rate of user retention is the reason why LinkedIn, Facebook and Twitter have started pushing videos to the top of the feed of a user.

Podcasts are also on a similar level when it is about drawing users. Today, more and more users are tuning in their favorite podcasts.

You can create a broadcast channel that gives people information or teaches people ways to solve their daily life problems. You can access more than 4 different channels in addition to your website. The more channels you spread out to, the greater your chances of generating leads and conversion.

Facebook Messenger Marketing

In recent years, Facebook Messenger marketing has emerged as a serious competitor to email marketing.

This is because email marketing is limited in certain ways. For instance, it cannot collect user information before initiating a conversation. Such is not the case with Facebook messenger marketing.

Facebook Messenger has more than 1.3 billion active users and Facebook already has all the information about these users. If you have Facebook chatbot or even your personal account, all of the user information can be easily accessed by you. With so much information already available, customers will simply have to click a button to sign up.

You can leverage this to your advantage by connecting with your customers, via Facebook messenger.

Refine Your Instagram Strategy

A billion people use Instagram across the globe today. This is a platform that essentially caters to a younger demographic. Therefore, if you have already started using Instagram as part of your lead generation tactics, then you are ahead of your competition.

To get the desired results, ensure that you have put your face in the right place that is complemented with a great bio. Share clickable links that lead to a landing page or website where you can capture your lead information. 

Don’t forget to track what’s working or what’s not playing out well for you on Instagram. That way, you can refine your strategies better to get more productive outcomes. 

Make Use of Exit-Intent Popups

Exit-intent popups on websites are special deals that you can offer to customers when they are leaving your website. These pop ups can either annoy customers or save the transaction.

But these pop ups are a saving grace in situations that are dire. Use them as a last resort. Do not make them your primary source of generating leads.

Connect with Thought Leaders

Thought leadership is a wonderful platform where you can direct conversations to your desired direction. You can connect with industry leaders in your niche and seek their insight on various issues faced by your industry.

This will showcase to your customers that you genuinely care about them and are taking proactive steps in solving the problems that they face.

Here too, you can make use of good online survey software to discover the issues that your customers are facing on a daily basis. Combining the survey results and the insight from thought leaders, you can come up with the best solution.

Lead Magnets

While trying to read a whitepaper, have you come across a subscription form? If yes, you have come across a lead magnet.

Lead magnets are incentives that are offered to customers by marketers in exchange for their email address or contact information. Of course, it does not apply to just whitepapers. You could be looking for a survey template in a survey maker and the website might ask you to fill in your details or sign up first.

Use Quizzes

Quizzes are a hot trend in lead generation. They are one of the best ways to collect intent data from potential leads and customers.

Quizzes help to get information in an interactive and fun way. They are not mainstream, and hence, it is best to quickly make use of them before everyone else starts doing the same.

Make Use of Data-Driven Marketing and Heat Maps

Visitors rarely scroll down to the bottom of a website page. This is not necessarily a sign that there is something wrong with the website design. But, since all the information is available easily and visitors have a short span of attention, they don’t generally scroll down to find the call to action.

You can make use of screen monitoring tools to create heat maps that will help you study where exactly your customers are losing interest in your page. You can place the call to action accordingly.

It is considered ideal to add web forms and CTA around a page’s halfway mark to collect leads. You can also keep testimonials of your customers towards the bottom of the page to make sure that the vital information is viewed first by your customers.

Host Webinars or Seminars

Hosting webinars and seminars are one of the most popular ways to increase leads and conversions. It can be about a product-related event, industry-based issues and so on. Webinars and seminars provide an excellent platform where you can interact with your customers and generate leads.

Use Advanced Search Queries of Twitter

Twitter has emerged as a top source of generating leads, but there are too many businesses who are overlooking this platform.

By using Twitter, you can gain a competitive edge. Making use of this platform is simple and there are only two steps:

• Find people who are genuinely interested in your brand
• Engage and interact with those people

So, implement these actionable marketing strategies and enhance your lead generation drive.

The post Top 10 Results-Driven Marketing Strategies for Lead Generation appeared first on SiteProNews.

However, there is one catch if you decide to use social media platforms to engage your customers. 

Chances are that they are already engaged with something, and you will need to deliver something very interesting to grab their attention. 

For this, you will need to devise a new social media strategy. If you don’t have experience in engaging people on social media, we are here to help you out. 

Let’s see how to use online quiz software, quality content, and a lot of other things to engage your customers through a social media strategy.

Find Out What Your Customers Love

There are tons of posts on each of the popular social media platforms. What is important here is to note that not all of them drive the same amount of engagement. 

Some posts sink down into oblivion, while others become trending to reach many people. The question to ask yourself is: “What does my audience love?”

Fortunately, you don’t have to look at the stars to find the answer. There is an analytic tool for each social media platform you can use. 

For instance, if you are using Facebook, you can leverage Facebook Insights to not only find trending posts but also discover which particular one your customers are interested in. 

You can also discover the most engaging content types for a specific period of time. 

Deliver Exceptional Content

People are not interested in generic content. They don’t have the time to read boring columns of text nor watch dull videos. 

If you want to engage your customers, you have to deliver exceptional content. The better the content resonates with them, the more engagement you will achieve. How can you do this?

Your customers have hundreds of pain points, and your posts don’t have to revolve around your products and business exclusively. 

You should research your customers and engage in social media listening to discover specific pain points. 

Create content around these, and help your customers resolve them. Only introduce your products or services in the context of improving the quality of life of your customers.

Share Interesting Facts

Do you know that there are countless social media profiles with a huge follower base that only share interesting facts?

The fact is that people enjoy short posts that wow them. It takes only a couple of seconds to read them and they are fun and engaging. You shouldn’t start sharing every interesting fact that you stumble upon.

The trick is to keep it relevant to your customers and to your industry. Point out interesting trends in the industry, shopping practices, customer service, and support. 

Make sure to share your own insights into these and your customers will repay the favor by following, liking, and commenting. 

Incorporate “How-to” Posts in Your Schedule

One of the KPIs businesses tend to track to assess the engagement potential of their posts is social media share. It is generally a good sign if your posts generate a lot of shares. 

The trick is to identify which posts generate most shares. If we are going to trust the research, there is one study showing that “how-to” posts drive most of the social shares. 

In fact, they have 18% more chance to get shared.

This is why you should start writing high-quality how-to posts. Customers love hands-on advice coming from their brands. You can leverage this to strengthen the relationship and build more trust. 

The most common choices are step-by-step guides and tutorials.

Share Interesting Quizzes with Online Quiz Software

Staying on top of the comments on your social media profiles can be a tricky thing to do. There is a lot of management to be done. 

You can streamline a portion of it by sharing content that sends feedback to each one of your followers. Those are, of course, quizzes. Online quiz software is a convenient solution to help you with it. 

You can use it to create an interesting personality or knowledge quizzes to engage your audience. Make sure to introduce quizzes with compelling headlines to drive more engagement. 

Online exam creator can also help you gather valuable data from your followers and learn what they want, what engages them the most, and what they would like to see on your social media page.

Post FAQ Type Posts Once Every Week

Many people use social media to get informed. This is exactly why managers of political campaigns across the world invest heavily in social media marketing. 

You can stay on top of your social media engagement game by dispersing information your customers want to find.

Whether you want to leverage social media listening or look for inspiration in their comments and posts, you will be able to identify more than enough questions troubling the minds of your customers. 

Do this on a weekly basis and write elaborate FAQ posts to engage them and attract more followers. 

Inspire your Customers with Positive Stories

You are probably aware of how much negativity is present in our everyday lives. Bad news is flooding the internet.

You can become a beacon of light in these times and offer something different to your customers – positive success stories. 

If you post encouraging and inspiring stories with customers as your main focus, be sure that they will recognize it. 

For inspiration, look at your customers, employees, or business victories. Feature one of these stories every once in a while to remind your customers about the bright side of life. 

Who knows, maybe you will even manage to cheer someone up and make their day better.

To engage your customers on social media, you will have to discover what type of content and information they love. 

Additionally, you can leverage online quiz software, “how-to”, and FAQ posts to drive more engagement and inspire your audience by sharing inspirational stories.

The post Social Media Strategy: 7 Ways to Engage Your Customers appeared first on SiteProNews.