A long time ago, billboards were the ultimate marketing tool, as they could easily be seen by thousands of people driving or walking by. And even though we still see billboards all over the roads, the era of traditional advertising has started to fade for quite some time now, and we have digitalization to hold accountable for it. 

As we spend more and more time hooked on our devices, digital marketing is becoming the pinnacle of advertisement for anyone who wants their products or services to be seen. 

But what exactly is digital marketing?

Digital marketing involves any form of marketing that relies on electronic devices. This includes TV and radio commercials, mobile apps, emails, websites, and search engines. Check out this guide to find out more.

Successfully mastering digital marketing is the key to increasing sales and developing a successful business, but how exactly can you do so?

Because the subject is too complex to be tackled in one stay, today we are going to focus on three online marketing strategies that, if you haven’t already, you need to implement right away!

Website optimization

We are going to start our list with website optimization because it sits at the core of any successful online marketing campaign. No matter how much you spend on advertising on all possible digital channels, if customers go on your website and they don’t like what they see, they will not spend a second more looking at your products. This means the first digital marketing strategy you need to implement is proper and constant website optimization.

Website optimization goes hand in hand with search engine optimization (SEO), which is something you will hear about a lot in digital marketing. 

Proper website optimization includes a lot of aspects, but to help you out, here are the most important ones:

Design

Your website will often be the first thing potential customers come in contact with when discovering your brand, so you need to make sure it reflects the values and image you want for your company. Use colors, imagery, and other graphic elements that are relevant for your brand, keep things simple, and make sure each webpage is cohesive and works with the overall theme.

User experience

No matter how good a website looks, people are not going to like it if they spend hours trying to figure out how to add a product to cart. User experience should be at the core of any good website design, as it is paramount for guiding customers through your sales funnel. 

Speed and reliability

Surveys show pages that take more than 2-3 seconds to load lead to a 38% bounce rate because people rarely like to sit around and wait for a site to finally load up. To keep customers on your website, you need to ensure all pages load fast, and all links work appropriately. 

Accessibility

To succeed in online marketing, it’s no longer enough to have a website that looks good and responds fasts on desktops. Over half of all web traffic is from smartphones and portable devices, meaning you now have to focus on mobile experiences as well. Proper optimization means your website will be just as reliable and will look just as good no matter the device it’s being accessed from. 

Content marketing

Having a website that looks good is equal to nothing if it is not filled with good content. Getting people to access your website is not that complicated, but making them stay is next to impossible without giving them something that is valuable for them.

Content marketing is a strategy that should be used together with other marketing techniques, such as SEO and email marketing because it gives people something valuable in return for their attention. 

When working on your website content, keep in mind that you have to deliver valuable information that is relevant to your audience, and you need to keep it consistent. Otherwise, it won’t be worth the time of those who bother to read it. 

To deliver quality content, you need to take into consideration a number of aspects. 

First, there is the type of content you use. Content marketing does not resume to text posts but can mean any type of content you consider best suited for your website. It can be text, imagery, graphics, videos, or a combination of multiple types of content. 

Another very important aspect you need to consider is keywords. To put it simply, keywords are relevant phrases users type in on search engines to find the information they are looking for. Search engines index them, and when someone is looking for a particular thing online, the most relevant results are shown based, among others, on those keywords.

Social media marketing

So, your website looks stellar and is filled with quality content, but how do you get people who are not necessarily typing things out on the Google search bar to actually discover it? By being where 3.8 billion people around the world are – on social media.

Social media is one of the main marketing channels, as it provides countless opportunities to get your brand and products out there for the world to see. You can create targeted ads, which are designed to reach users that are most likely to purchase your products, pair up with influencers for affiliate marketing campaigns or market your products through specially created social media content. 

Another aspect that makes social media marketing such an important strategy is that it serves as one of the best ways to keep consumers engaged and build a strong relationship with them. Being active on social media, responding to comments and messages, posting interesting content – these should all be part of your daily marketing activity.

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