WordPress speed optimization plugins are equally as crucial as WordPress searchable database plugins. We know when you read WordPress speed optimization plugins, the first thing that comes to your mind is caching plugins. Dedicated page caching plays a massive role in speeding up your website, but caching is not the only thing you can do to enhance performance. 

Top WordPress Performance Speed Plugins

Here are some top-rated WordPress performance speed plugins that are packed with attractive features. 

1. WP Rocket

Along with all the caching functionality that you would expect, WP Rocket also offers a bunch of exceptional features that you might not expect. You get all of these with a user-friendly interface. Just after the activation of WP Rocket, a number of performance optimization techniques are automatically implemented. These techniques include:

• Browser Caching
• Page Caching
• Gzip compression

With the help of its user-friendly interface, you can also configure some other optimization techniques.

Features:

• Combine files
• Elimination of render-blocking Javascript
• Lazy loading
• Minification
• Heartbeat API control
• CDN integrations
• Cloudflare integration
• Database optimization
• Hosting tracking scripts locally (like Facebook Pixel or Google Analytics)

Cost:the premium plugin version of WP Rocket starts at $49.

2. NitroPack

Nitropack is more than just a WordPress performance speed plugin; it is a complete speed optimization platform. Nitropack reduces the use of multiple plugins and decides what to optimize manually by doing all the optimization itself. All you need to do is add your website and install the connector plug-in. Your site will start optimizing automatically with NitroPack. 

Since all of the optimizations run on their own servers, your own server usage load is reduced. You also can customize the settings for better performance. To learn more, visit Mr doob google.

Features:

• CSS, JS and HTML minification
• CSS, Js and HTML compression
• Defer JS loading
• DNS prefetching
• Conversion of images to next-generation formats
• Automatic image optimization
• Automatic website optimization
• Include global CDN and automatically configured
• Supports WordPress along with other content management systems
• Various caching types, such as browser, page, and more

Cost:the free plan adds a “powered by” badge to the footer. To remove the badge, get a paid plan.

3. Perfmatters

Perfmatters lets you optimize a bunch of smaller parts of your WordPress site. Though it does not help in page caching, it is a great tool to use along with your caching plugin. It allows you to disable lots of WordPress settings that are unnecessary for most sites—for example, Dashicons, WordPress version number, emoji fonts, and some others. 

Apart from all these small tweaks, you will be able to eliminate a number of HTTP requests that are unnecessary. The powerful script manager tool that comes with Perfmatters also allows you to load CSS or Javascripts on specific pages with conditions. This is a great way to cut down  unnecessary sitewide HTTP requests. 

Features:

• Lightweight plugin
• Heartbeat control
• REST API control
• Works great with your existing plugins
• DNS Prefetching
• Host analytic locally
• Preconnect
• Lazy load images
• Diables WordPress options that are responsible for your site slowing
• Disables scripts on per post or per-page basis

Cost:for single site usage, the cost is $24.95.

4. WP Super Cache

This popular caching plug-in is offered by Automatic, the name behind WooCommerce, Jetpack, and WordPress.com. The best thing about this plugin is its simplicity. It is perfect for beginners. You just need to install it and check a single box to get started. With the advanced setting, you also can use the below-mentioned features. 

Features:

• Browser caching
• How to cache content
• Gzip compression
• How often the cache updation is needed
• CND support
• Cache preload
• Support for more than one caching types
• Provides static HTML files

Cost:This plugin is absolutely free. 

5. WP Fastest Cache

WP Fastest Cache is considered as one of the top-rated and most popular caching plugins for WordPress. It has a 4.9-star rating based on more than 3,000 reviews. This plugin allows you to enable page caching and is packed with a bunch of features.

Features:

• Super easy setup
• Browser Caching
• Gzip compression
• Help to integrate with CDNs
• WordPress emoji disabling option
• CSS and HTML minification (not the Javascript)
• Exclude certain content or user from caching

A premium version is also available with some additional features:

• Database optimization
• Image optimization
• Lazy loading
• Loading option of Google Fonts async
• More advanced minification options with Javascript minifications
• Elimination of Javascript resources

Cost:The basic version is free. However, the premium version starts at $59.

6. W3 Total Cache

W3 Total Cache is a popular caching plug-in that is totally free. It is the best caching plug-in, overflowing with useful features, but is also the most complicated and definitely not recommended for beginners. But, if you are a power user or developer and want to control each small detail of the caching on your site, this is the best one for you. W3 Total Cache has some super-advanced features. 

Features:

• Browser caching
• Object caching
• CDN support
• Database caching
• Minifying
• Page caching
• Fragment caching

Cost: You can use this plug-in without spending a single penny. 

Conclusion

With these top-rated plug-ins, you will be able to improve the speed of your WordPress website. Other high-quality plugins include:

• WP-Optimize
• Autoptimize
• Asset Cleanup
• ShortPixel

Some of them are free while some have paid premium versions with advanced features. Based on your needs, you can choose one, or multiple plug-ins.

The post WordPress Performance Speed Plugins appeared first on SiteProNews.

In fact, there is no way you will build a website minus plugins. You can use them to customize your website in the way that you want. Plugins also deliver a powerful and attractive website. 

The WordPress directories have thousands of plugins. Some of them are free while the others are paid. It can be confusing to choose some for your website. 

This article will cover the ten best WordPress plugins for your website. You can choose the ones that meet your needs best. 

1. Everest Forms 

This plugin is a dynamic WordPress form builder that you can use in making awesome donation forms, subscription forms, contact forms and many more. The plugin can help you make simple and elegant forms. 

The builder comes with drag and drop ajax fields, multiple column support, unlimited forms, and is 100 percent responsive etc. 

It is translation ready and has smart tags, editable email settings, and a CSV exporter for entries. The plugin also has a redirect option after submission, an editable form validation message, and multiple email notifications. 

2. Yoast SEO

Yoast SEO has millions of users because it is one of the best WordPress Plugins. If you have a blog, it is crucial to customize it in a way that will boost its search ranking. Yost SEO can help you achieve a good ranking position. 

Yoast SEO provides a long list of amazing features to help you customize your website in an elegant manner. Yoast SEO has well-detailed documentation. It guides users step by step through the process of optimizing their content for search engines. 

It has great tools for the creation of SEO-friendly text. It also has automatic internal linking suggestions. Yoast SEO is a plugin you should not overlook if you have a WordPress website. 

3. WP Social Sharing 

WP Social Sharing is an interesting plugin that offers many benefits for your blog website. The social share option has an important role to play for any blog website. The reason is that it helps boost traffic to your blog. 

With this plugin, you can add very responsive and attractive social share buttons to your website. The social icons that this plugin create are simple and light-weight. 

You can integrate it with the various social sharing platforms such as Pinterest, Xing, Twitter, Reddit, LinkedIn, and Facebook. It is 100 percent mobile responsive and offers short codes that are integrated with any theme. 

4. W3 Total Cache 

 W3 Total Cache is a crucial plugin for your website’s SEO and helps enhance  the performance of your website. 

After completely configuring this plugin on your website, it will automatically improve the overall performance of your website by up to ten times. It generally enhances site performance and conversion rate which directly affects your search ranking on Google. 

The plugin has various security features, is mobile responsive, and compatible with shared hosting. It has an extension framework for extensibility or customization.

5. Contact Form 7

Everyone knows how important contact pages are on a website. Contact pages provide the information that visitors need to contact you. You have to make sure that they are powerful and attractive. 

Contact Form 7 is among the best contact form plugins that are available for a WordPress website. The good news about this plugin is that it is easy to install and use. Even a beginner can use it without any problem. 

The plugin gives you multiple options for customizing your contact page in a way that is quite beautiful. It offers multiple contact forms and has spam prevention. It is translation ready, easy to use, and can be customized to your unique needs.

6. Akismet

Akismet is the another tool on our list of the best WordPress plugins. It’s especially designed for your contact page and comment page section. 

The plugin is responsible for maintaining and checking the comment section against a global spam database and prevents the publication of malicious or spam content on your website. 

With over five million active installations Akismet is very popular. It automatically checks and filters spam comments and also provides contact and comment history.

7. Disqus 

Disqus is the best WordPress plugin for managing all comments quickly and efficiently and can be used to increase traffic because it has millions of trusted publishers. 

You can setup and install the plugin easily within a few minute. The plugin will export comments to WordPress. It is compatible with XML hence you can migrate or backup to another system. 

It can engage users for an extended period of time and can help with your site SEO customization. It also has a monetization option to help you grow your revenue and is highly mobile responsive. 

8. Modula 

The Modula WordPress plugin is user-friendly and easy to use. It allows users to create lightboxes and elegant galleries, custom grids, masonry grids, and much more with just a few clicks. 

Modula also shines in the premium version with so many advanced features. It helps in making your website more attractive and powerful. 

The plugin gives you a responsive and unique gallery, allowing you to resize your gallery images and choose the right image. 

9. Editorial Calendar 

With a busy schedule, it’s easy to forget posts you put on hold a few days ago. If you are in such a situation, editorial calendar is the best WordPress plugin to bail you out. It reminds you of your publication dates to keep you on track. 

After publishing a post, you can edit, drag, and drop them. It also gives you the status of your posts. It is among the best WordPress plugins that you need, if you own a blog website. 

10. HappyForms 

The HappyForms Plugin allows you to easily respond to conversations with your website visitors.  It  has user-friendly features and even a beginners can operate it without any trouble. 

The plugin has a free drag and drop form builder that you can use to create an amazing contact form. It can also create a survey form, quote form, feedback form, and lead generation form. 

It can create multiple forms with a single click and also provides a configuration message upon submission. These features make it one of the best WordPress plugins for website owners. 

Conclusion 

The plugins mentioned above are the best for WordPress website owners. These tools will help your website with speed optimization, SEO customization, and improved security. Having these plugins will enhance the overall user experience for your website.

The post The 10 Best WordPress Plugins for Your Website in 2020 appeared first on SiteProNews.

In those movies, the benefits and dangers of AI and ML were showcased in an entertaining manner. 

However, AI and ML are not something that we are going to look forward to in the future. 

AI and ML are very much here!

Like most digital activities that need attention from agencies and brands, AI and ML are crucial to understand. Specifically from an SEO standpoint, agencies and brands need to tweak their optimizations to integrate AI and ML. 

In this article, we look at how SEO Research is evolving to keep pace with rapid developments.

Artificial Intelligence, Machine Learning and the Rise of Smart and Connected Tech 

Even though normal human beings do not see it tangibly, AI and ML run most of their lives activities. 

From their last order at Starbucks, to their next trip on Air BnB, the decision-making aspect of our lives use AI and ML in a big way. 

Some time back, there was a tendency to equate AI with complex and sophisticated interfaces that no one could understand. However, in 2019, some of the biggest tech giants are using AI and ML to help humans in-

• Choosing their travel destinations and hotels. 
• Shopping on an Ecommerce website. 
• Offering suggestions on where to eat, based on preferences and eating habits over the last few months. 
• Reading the news from a particular website that you individually like.

In short, AI and ML are very much a part of day-to-day human existence. For digital marketers and SEO experts, the use of AI and ML in SEO is necessary. 

The rise of smart and connected tech in our lives is also aiding developments in AI and ML. For example, according to experts, there were more than 2.5 billion voice assistants in use at the end of 2018. 

This figure is expected to rise to over 8 billion by 2023. Voice assistants work on the same keyword principle as text search. For SEOs, it is crucial that their websites are voice search friendly. 

Televisions, wearable tech, home assistants, security systems, vehicles, etc. are all part of the smart tech revolution. Almost all this tech actively involves the AI and ML component. 

AI, ML and SEO: What Agencies need to do in 2019

Before we begin to understand the direct effects of AI and ML on SEO, let us take a step back and trace the genealogy. 

The first wave of SEO saw the use of automation streamlining. In other words, tools, software and reporting platforms made it easier to do a lot of work in a lot less time. 

You could conduct an SEO audit for a 100 page website in no time. 

Such efficiency was not seen before automation came into being. Likewise, the second wave of improvements saw AI and ML helping automation through-

• Data Collection
• Data Analysis
• Decision Making choices based on data

In other words, the company, which offers SEO tools, started depending heavily on data. 

This data helped to optimise performance, plan campaigns, spy on competitors and improve website performance. 

The biggest search engine of them all, Google, has invested heavily in AI and ML through its ‘RankBrain Program’. 

RankBrain uses complex AI and ML to help filter search intent, search behaviour and search suggestions. 

RankBrain converts Natural Language to Mathematical Equations, Codes and Data. 

This is then processed, analysed and updated on the search engine. 

The process involves RankBrain constantly learning from human search intent and offering the best solutions. 

Millions of algorithms sort search queries and filter them with the most appropriate answers. 

This is where SEO needs to understand how AI and ML can help improve performance. 

How SEO needs to Adapt to AI and ML powered changes

Digital is a constantly evolving domain. It needs constant learning and adapting to stay relevant. In this section we look at some ways in which SEO needs to adapt to AI and ML from a search perspective-

1. Optimise Websites for Voice Search

This means that SEO experts need to start understanding long tail keywords and question driven search queries. The way people talk is different to the way they type. By making your website voice search friendly, you will be taking a data driven approach to SEO. 

A great idea to aid voice search effectiveness is having Q and A type content on your website. This is because most people use- what, where, how and when at the start of their search. 

For example, a typical search query on Alexa is- How to boil an egg?

SEO experts need to use data driven approaches to optimise for long tail keywords and Q based searches. 

2. Keyword Optimization

How to do effective keyword research is something that keeps changing every three to four years. With the rise of AI and ML, keyword research too, is seeing a change. 

SEO Services can no longer just depend on one tool to do research. They can also no longer ignore Google Search Suggestions. 

Moz and Ahrefs are great. However, do they have the budget and the expertise to invest in search tools and software like Google? I think not!

For SEO experts, Google Search Console and Search Suggestions are becoming very important. 

No keyword study can be done unless it takes into account Search suggestions. 

Even though this is very basic, this is where RankBrain actually works. 

3. Quality Content and Google Quality Guidelines

There is a misconception that RankBrain simply helps users of Google search. This is not the case. RankBrain also helps Google’s Web Spam team identify websites and webmasters that are not adhering to its Quality Guidelines. 

If you have been producing average content and complimenting it by heavy link building activities, you might want to rethink the strategy. 

AI and ML prioritizes the best, most useful and informative content on the internet. It also identifies websites that are engaging in black hat or grey hat strategies. SEO services need to work on their content creation in a big way. 

Conclusion

If you still think we have a long way to go when it comes to AI and ML, you are highly mistaken. From a SEO standpoint, the need of the hour is to adapt to digital evolution. If we are not able to do that, then competitor agencies and brands are going to take advantage. 

The landscape of Google search is constantly changing. Most of this search landscape is dictated by data. As SEO experts, we need to take that data and use our resources to design the best SEO strategies for our brands. 

Tech giants like Google, Amazon, Facebook and others are showing us the way to the future. We need to improve our learning and move forward to usher in the latest wave of information technology. 

The post How to Understand AI for Doing SEO Research appeared first on SiteProNews.

Content

Let’s start the article with some questions that I want all marketing heads and brand managers to ask themselves-

• What are the goals that you want to fulfil through building brand awareness?
• Are you thinking of exploring digital marketing to build brand awareness?
• Is transitioning from traditional models of marketing to digital marketing posing a challenge?
• Are you just looking at building brand awareness from a sales point of view?
• Have you ever asked yourself why do some brands continue to perform well even after fifty years? 

It is important to ask these questions because it helps to set a context to the focus of the article. 

Their relevance and importance stays the same across generations. Be it your grandfather, or your father or even yourself- the brand still continues to be as popular as before. 

With the rise of digital marketing, brands have access to more platforms than ever before. Compared to traditional avenues of awareness, the digital offers infinite scope and opportunities. 

It also helps integrating both offline and online models of outreach and marketing. However, the need of the hour is to try new, innovative and challenging strategies that will help give you a competitive edge. 

In this article, we will look at the top 10 sneaky ways to build brand awareness in 2019. 

Building Brand Awareness: A Simple Explanation

Before we get straight to the top 10 list, it would be a great idea to understand what building brand awareness is all about. 

I want to narrate a small personal experience from a few days ago. This experience is what prompted me to write the article in the first place. 

A few days ago, I was waiting at a traffic signal in my car. When the signal turned green, I tried the ignition. The engine did not pay heed to my request. Just then I heard a Bus driver behind me yell “Oye Maruti, please give way”!

The funny thing is that my car was not even a Maruti Suzuki model. It was in fact, a Hyundai. 

Maruti Suzuki is one of the biggest car manufacturers in India. It has more than a 50% share in passenger cars even in 2019. It has been in existence for nearly four decades. For people in India, regardless of generation, a car has come to mean Maruti Suzuki. 

While discussing this topic, many of my colleagues spoke of similar examples like Coke (for Cola or soft drink), Xerox (for photocopying, printing, etc.) and Band Aid (for a bandage)!

The list is never ending. The important thing to note is that through a sustained brand building exercise, some brands have been able to replace category names with themselves. 

For a Marketing Head or a Brand Manager, there is no higher achievement or goal! The aim of any marketing strategy, be it offline or online, is to increase the recall factor for the brand. 

10 Sneaky Ways to Build Brand Awareness in 2019: The List

1. Quora, Reddit and similar product centric review platforms

What happens when you make your best content writer answer every related query on Quora, Reddit and other platforms about your industry? Result- you get bucket loads of traffic from these sites to your website. 

By simply placing a link and identifying it as the solution, you can win many potential consumers for your brand. However, the key is to ensure that the content and answers are of the highest quality possible. 

When people are impresssed with your reply, they are more likely to look up to you for directions. This is when your links act as a credible pathway. Almost every industry now has a review/ecommerce platform dedicated to it. 

2. Build Brand Awareness through your Blog

A blog is not what it used to be a couple of years back. Hand it over to an expert Content Marketing agency and see them make over $200 USD from it per week. While it does not sound like a big amount, once you filter in the total monthly earnings, you are looking at over $5000 USD!

By using your blog as a credible source of information, you can invite numerous bloggers and link-building clients to sponsor posts. You can then use the links and see which brands they lead to. Reach out to them on an individual basis and negotiate what you are looking for accordingly. 

Your blog can be an expert networking and revenue-earning model for your business in 2019. 

3. Guest Posting and Blogger Outreach Services

Reaching out to new customers and spreading word about your brand contributes to raising brand awareness. Two digital marketing strategies that are best suited for this function are- guest posting and blogger outreach. 

By skilfully negotiating with the blogger or the publisher, you can have access to their audience to spread your word. However, a word of caution at this point is mandatory. Both these strategies can also quickly become anti-Google, meaning they can veer away from Google’s quality guidelines. 

This is why you need to be careful of the sites you work with. Relevancy is a key factor, along with the quality of the content and the health and metrics of the site. 

4. Aggressive Social Media Brand Building

Have you ever created a list of the top 100 followers (in terms of engagement) of a rival competitor brand and DM-ed them personally? Chances are that you have not. Why not spend a day and do that just to see what results you get in a week or so. 

In addition to the above, running contests and organizing giveaways is a good way to build your brand. The key is to look for innovative and new ways of growing your follower base on social media. 

You can also look to work with social media influencers in your industry. They command huge followings and may be willing to help if the price is right. Please ensure that you work with an influencer over a period of time. This will help transition his follower base to your brand. A one-off engagement usually does not produce results from a brand’s perspective. 

5. Create Viral Content on Digital Marketing Platforms

I know it is easier said than done, but if you are following the right strategy, you will see the results. This means starting with a hilarious new idea. Following which, you will have to seed it in an organic way. 

This involves reaching out to real people on social media who have less than 1000 friends and asking them to share your creative. You can get these people for as low as $100 USD. Once they share it, reach out to a mid-level influencer to amplify it. 

This should be followed by tagging some authority social media brands in a related industry. A great way is to create a story and relate it to government service departments like the Police. Within a month, you will have tons of free publicity and brand awareness. 

6. Sponsor Local Bodies in your Community

I had mentioned in the introduction that brand awareness should be both an online and offline integrated strategy. The key is to use offline activations and amplify them online. You can start by sponsoring the local soccer team of your region’s schools and colleges. 

In return for giving out merchandise, ask the kids to share it on their social pages. Rather than paying hefty fees to celebs, make the local community kids your brand ambassadors. This will help you create respect and credibility in the community. 

Whatever teenagers share already has a viral component built into it. By sponsoring 15 football kids, you will get exposure from school children, their families, and other schools in the neighbourhood. This is a viral marketing exercise which you can then leverage on social media platforms. 

7. Create a  Human Persona

This may be confusing but allow me to demonstrate. Your organization is built up of assets. They may be your stores, your infrastructure, your database and your employees. Most brands make the mistake of not leveraging their own employees. 

Why not make your employees brand ambassadors. All of them have stories, challenges, hardships and dreams. Brands can come across as helpful entities allowing employees to realise their dreams. 

For example, if you are running a café and are passionate about the recent immigration scandal rocking the USA, why not hire all your staff from immigrants and create detailed profiles. This will not only help you become a voice in a progressive movement, it will also give your brand a lot of exposure. 

8. Take sides, Pick a Social Issue and be Vocal

Generation Z is replacing the millennials! Gen Z or ‘digital natives’ as they are called like their brands to have a say. This means that the brand should reflect the personality of the consumers it caters to. 

A few years back, brands needed to focus on experiences to connect with audiences. Now they have to focus on social issues affecting society and humanity at large. Users try to identify with brands who speak and share their opinions and emotions. This means taking a stand on issues like immigration, veganism, LGBTQ rights, Gender Equality, Surrogacy and so on. 

Being safe and conservative is not a good idea if you want to build your brand. It does not matter if you are being lauded or criticized. What matters is that your brand receives a lot of mention on social media and other digital channels. 

9. Create your Brand Story and Push the Narrative

‘What is your brand about’ is probably the single most important question that you need to answer.  Is your brand about-

• Destitute women making hand made products. 
• Is it about employing disabled people in your organization
• Does your brand story have at its heart a story of success of maybe your Founder. 

I can keep on giving you examples on what your story can be. The key is to discuss your story and amplify it on social media. You can also create a brand video and promote the same on multiple platforms. 

Story also means your brand identities like the logo, motto/tag line, etc. The best brands have the most endearing and long lasting stories. These stories are expiration free- meaning that they always have value across generations. 

10. Email Marketing is still better than Social Media Marketing

I think I probably stated the most polarizing topic in the digital marketing fraternity. However, I try to base my statements on data. The major difference between email marketing and social media marketing is that emails do not get restricted by organic reach!

Once you send an email, it is delivered to a person. Whether he or she chooses to open, is another issue altogether. According to data, email marketing generates more reach, clicks and conversions than social media. 

Please do not get me wrong, I am not against social media at all. In fact, most of the above points centre on social media. However, most agencies and brands are ditching the humble old email. Let them do so. This is good for you. Having a strategic email-marketing plan in 2019 is absolutely critical to build brand awareness. 

Conclusion

Building brand awareness addresses three critical components of an organization’s survival-

• Sales 
• Marketing
• Credibility

You can also argue that building brand awareness also helps in several other aspects and you would be right. However, for me, these three aspects keep an organization running and profitable. If you are able to follow the above ten points in letter and spirit, you will be in a position to execute a flawless brand building awareness strategy. 

Building brand awareness might be a long-term goal for most brands. With the advent of digital marketing, this long-term goal has been definitely condensed!

The post 10 Sneaky Ways to Build Brand Awareness in 2019 appeared first on SiteProNews.

But what are the right tools? There are hundreds upon hundreds of marketing tools to choose from that can boost the odds of success and improve your overall marketing campaign. There are some that are free and easy to use and others that are insanely complicated and expensive. While there are many to choose from, this is a list of the best 7 online marketing tools, especially if you are in the SEO profession. 

1. Email marketing – Active Campaign 

Email marketing is the process/act of sending commercial messages to a group of people by use of email. Broadly speaking, each mail sent to a current or potential customer can be considered to be email marketing. Active Campaign is an email marketing tool that you can use to turn, or convert, one-time buyers into loyal customers. ActiveCampaign is one of the best email providers with some of the best email marketing automation features that can help turn your leads into clients. ActiveCampaign is the number one choice for a lot of marketers, being a complete CRM platform and marketing automation software.

2. Social Media Marketing – Hootsuite

Hootsuite is one of the best platforms for social media marketing. If your intention is to build or create your social audience, target messages based on demographic, location or profile, or increase your social advertising, then you can do this and much more using Hootsuite. Hootsuite enables you to broaden your social reach, especially across social media. 

3. SEO Tool – Long Tail Pro

Long Tail Pro is a SEO tool that can assist you, if your intention is to dominate your competitors. After generating long tail keywords, you can do a competitive analysis of the sites that appear on top of the Search Engine Results Pages (SERPS). Long Tail Pro can assist you in finding less competitive keywords that can get you hundreds of high-converting online visitors regardless of your niche.

4. Content marketing Tool – Evernote

Since its inception way back in 2007, the content marketing tool, Evernote, has assisted more than 200 million people to create notes, attach documents, and save ideas. With the ability to organize all your reminders, ideas, notes, and everything else, there’s no doubt as to why Evernote is so popular for content marketing. Apart from saving articles and ideas, you can also use Evernote to create checklists and discover related content. Other features are designed to make your work easier, especially if you are a content marketer. 

5. Keyword Research tool – Google Keyword Planner

If you are in search of the best keyword research tool, then Google Keyword Planner should top your list. Google Keyword Planner has been around for ages and is highly regarded as one of the best free keyword suggestion tools. Itl can provide you with hundreds of lists of related terms that are paired with useful metrics aimed at assisting you in ascertaining the competitiveness of a keyword. With Google Keyword Planner, you can get comprehensive data based on keyword suggestions in addition to getting an analysis of every term, complete with graphs and charts.

6. Affiliate Marketing tools- CJ Affiliate

Affiliate marketing is defined as the process of earning commissions through the process of promoting a company’s, or other people’s, products. There are a number of tools that you can use to do so. However, when it comes to affiliate marketing tools, nothing beats CJ Affiliate. CJ Affiliate can help you build partnerships with the sites that are in need of sales. CJ Affiliate is one of the best online marketing tools and a good starting point for anyone needing help to drive sales, especially SEO professionals. With CJ Affiliate, you can connect and reach out to consumers that match your audience profile, an aspect that enables you forge productive and meaningful relationships to broaden your reach while boosting your sales.

7. Marketing Automation Tools- Salesfusion

Among the hundreds of marketing automation tools out there, Salesfusion is regarded as one of the best online marketing tools for assisting business entities in aligning marketing and sales for the purpose of generating more revenue. With Salesfusion, SEO professionals engaging in online marketing can create a large revenue funnel for sales and marketing through the creation of customized digital conversations that can be easily used between departments.  With Salesfusion, sales and marketing professionals can communicate effectively with promising leads aimed at generating more revenue.

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