Social media is an ever-changing phenomenon, with different consumption habits observed among different users. From Facebook to Instagram, and WhatsApp to...
Category - Advertising
Lately, start-ups have become the preferred route to success. More people around the world are inclined towards start-ups and are trying to grow at a fast pace...
With the use of mobile phones increasing, brands are investing more resources into mobile marketing, but is it worth the time and expense? As data-led digital...
Digital advertising continues to achieve robust growth in the U.S. According to the latest report from the Interactive Advertising Bureau (IAB) and PwC...
Being in marketing, it is always crucial to keep testing your strategies and monitor their performance across all verticals. Be it social media marketing...
Social media has not only been an avenue to communicate with family and friends across distances, but with the increasing number of social media users around...
Social media, a platform created for entertainment and connecting with old friends has become the superweapon of marketers. Although it started as a common...
Now more than ever, people may strive to invest in a brand’s story. With that, storytelling can be an essential advertising strategy to help promote your...
Online advertising platform Adzooma has announced they’ll be speaking at the Nottingham Digital Summit, otherwise known as the Midland’s largest digital...
Video ads are the most effective way to market a small business. If you do it right, it will send a clear message that will resonate with potential clients...
The Super Bowl is America’s biggest sporting event of the year, ranking above any game of the World Series, the NBA Championships, March Madness, and all other...
We live in the age of Facebook marketing. With almost every big and small business present on Facebook, no marketing strategy is complete without Facebook...
Facebook video ads work differently than Facebook image ads. With image ads, you might be able to get away with suboptimal Facebook campaign objectives. With...
If you believe the hype, then this is likely one of the last blog posts you’ll ever need. Podcasts are taking over and killing the written medium. This was a...
The AdWords program provides bloggers, businesses, and quite a few other individuals and organizations with the opportunity to reach interested clickers and...