Today, it stands as a towering giant, offering unparalleled reach for its users and targeting capabilities to businesses of all sizes.

However, navigating the labyrinth of Facebook’s ad policies and guidelines can be daunting. Especially when there’s a specter of ad account disablement lurking around every corner.

To help you steer clear of this dreaded fate, we’ve compiled a comprehensive checklist to ensure your Facebook ad account remains in good standing.

But before that, let’s understand why Facebook might disable your ad account.

Why a Facebook Ad Account Gets Disabled

If you have a Facebook ad account, you really need to be careful about what you’re posting. There may be several reasons why your account might get blocked.

To ensure that doesn’t happen, you need to know when such a circumstance can take place. Let’s look at some of the reasons that might lead to your account being blocked or disabled.

1. Keep Policy Violation in Mind

The most common reason for ad account disablement is violating Facebook’s Advertising Policies. This includes using misleading or false content, promoting prohibited products or services, or engaging in deceptive practices.

So before you post anything on Facebook, make sure you double-check that you’re not violating any of the above policies.

2. Follow Ad Content Compliance

Before launching any ad campaign, make sure to review Facebook’s Advertising Policies. Familiarize yourself with Facebook’s Advertising Policies and ensure your ad content complies with them.

These policies cover various aspects, such as prohibited content, community standards, and advertising guidelines. Knowing these policies will help you ensure that your ad content meets their standards.

You should always avoid misleading or false content, and steer clear of promoting prohibited products or services.

Exercise caution when advertising sensitive topics such as health, finance, or politics. Ensure your ads comply with Facebook’s guidelines for these topics.

3. Follow Image and Video Guidelines

Facebook also has strict image and video guidelines for its ad accounts. It’s important that you use high-quality images and videos that are relevant to your ad.

You should also limit text in images to adhere to Facebook’s Text Overlay Tool guidelines. Facebook has been known for rejecting ads that contain excessive text.

It’s also important to keep your video ads concise and engaging. Facebook recommends videos to be between 15-30 seconds for feed ads and up to 120 minutes for in-stream ads. Use recommended video formats (e.g., MP4, MOV) and aspect ratios (e.g., 16:9, 1:1, 4:5) for best results on different devices and placements.

Do not include prohibited content in your images or videos, such as nudity, violence, or illegal activities. Facebook does not entertain or tolerate such content and can quickly ban your ads for it.

3. Be Mindful of Targeting and Audience Selection

If you’ve run ads on Facebook, you must have already seen its targeting and audience selection options. This option is offered to help you maximize your reach to your target audience.

So, make sure to target your ads to relevant audiences based on legitimate interests and behaviors. Avoid targeting audiences based on sensitive attributes such as race, religion, or political affiliation. This might get your account blocked right away.

It’s also crucial to ensure that your ads do not discriminate against any group or individual. Facebook likes ads that are inclusive and respectful.

4. Follow the Landing Page Compliance

Ensure your landing page content aligns with your ad content. Sometimes, marketers use different landing pages that aren’t really relevant to the ad. Facebook considers such ads to be deceptive and might disable such accounts.

Avoid using deceptive landing pages or engaging in “cloaking” techniques, which can result in ad account disablement. Be transparent about your business, products, and services. Provide accurate information and avoid deceptive practices.

You also need to ensure that your landing page functions properly on all devices and browsers. So, test all your links, forms, and interactive elements to offer a seamless experience to your users.

5. Don’t Use Engagement Bait

Another tactic that can get your Facebook ad account banned is engagement bait. You must have seen marketers using engagement bait tactics to artificially boost engagement, such as “like and share to win.”

Facebook’s algorithm is adept at detecting such tactics and may penalize your ad account if you do something like that.

6. Respect Intellectual Property

Obtain necessary permissions for using copyrighted materials and avoid infringing on trademarks or intellectual property rights. This includes images, videos, music, and any other content that is protected by copyright.

Use original content in your ads whenever possible. This avoids any potential copyright issues and ensures your ads stand out as unique. If you need to use content that is not original, ensure you have the proper licenses or permissions to use it in your ads.

If you fail to do that, you might have to face ad disapprovals or account disablements.

Conclusion

Having your Facebook ad account blocked can have significant consequences for your business. It will limit your ability to reach and engage target audiences and hamper your overall marketing and growth strategy.

To prevent that from happening, you need to ensure that you follow Facebook’s ad policies. The above-mentioned policies can help you keep your ad account safe.

The post A Checklist to Avoid Your Facebook Ad Account Getting Disabled appeared first on SiteProNews.

Are you tired of scrolling through your Facebook feed, watching others cashing in on their online ventures while your bank account remains stagnant? Well, it’s time to put an end to those envy-inducing posts and turn the tables in your favor. Imagine a world where your favorite social media platform isn’t just a source of entertainment and connection but a lucrative avenue for boosting your income. Welcome to the realm of monetizing your Facebook, where every like, comment, and share becomes a stepping stone toward financial success. Here are some ways to elevate your income by monetizing your Facebook:

Produce Videos Integrated with In-Stream Ads

In the bustling digital era, where content is king and attention is the currency, an extraordinary opportunity awaits those with a passion for storytelling and a flair for creativity. Imagine a world where your creativity becomes a currency, and each frame of your carefully crafted video becomes a catalyst for financial success. By seamlessly weaving in-stream ads into your captivating narratives, you unlock the potential to monetize your Facebook presence like never before. 

These videos become more than mere visual journeys; they become gateways to a realm where every view translates into tangible rewards. With each ad placement strategically placed within your content, you not only entertain and inspire but also open doors to endless possibilities of revenue generation. So, ignite your imagination, pick up your camera, and embark on a journey where your videos become not only works of art but powerful vehicles to elevate your income on the mesmerizing stage of Facebook. Let your storytelling prowess shine, and watch as your creativity becomes the driving force behind your financial prosperity.

Utilize the Facebook Marketplace or a Buy and Sell Group to List and Sell Your Items

With a few simple clicks, you can list your treasures, whether they be vintage clothing, rare collectibles, or handmade creations, and expose them to a vast network of eager buyers. The Facebook Marketplace and Buy and Sell Groups offer a dynamic platform where you can showcase your wares, captivate audiences with compelling descriptions, and negotiate deals that fuel your financial aspirations. 

As the virtual storefronts of the modern era, these digital marketplaces empower you to elevate your income, expand your online presence, and venture into the exhilarating world of e-commerce. So, dust off those hidden gems, unveil their hidden beauty and let the power of the Facebook Marketplace and Buy and Sell Groups propel you toward a realm of possibilities, where your entrepreneurial dreams can thrive and your bank account can flourish.

Earn Income Through Affiliate Marketing Partnerships

By aligning with reputable brands and promoting their products or services to your engaged audience, you can tap into a revenue stream that flows seamlessly alongside your passion and expertise. Picture a scenario where your recommendations become not just a gesture of trust but a pathway to earning commissions. With each affiliate partnership forged, you embark on a journey where every sale generated through your recommendations becomes a direct contributor to your bottom line. 

The allure of affiliate marketing lies not only in the potential financial rewards but also in the authentic connections you foster with your audience. By carefully curating and endorsing products that resonate with your followers, you establish yourself as a trusted authority, enhancing your influence and amplifying your earning potential.

Attract and Convert Website Visitors Into Online Shoppers

As you strive to elevate your income by monetizing your Facebook presence, the key lies in captivating those who venture onto your website and transforming them into satisfied customers. With the power of persuasive storytelling, captivating visuals, and seamless user experiences, you have the ability to entice visitors, guide them through the virtual aisles, and ignite a desire to make a purchase. 

Your Facebook platform serves as the gateway, piquing curiosity and driving traffic to your website where the real magic happens. By crafting compelling content, optimizing your product pages, and nurturing customer relationships, you can create an irresistible shopping experience that resonates with your audience’s desires. Each click, scroll, and interaction becomes an opportunity to showcase the value, quality, and uniqueness of your offerings, convincing visitors to make that final leap from browsing to buying

Organize and Host Exclusive Online Events with Paid Admission

Picture a scenario where you become the master of ceremonies, curating immersive experiences that engage, entertain, and empower participants, all while generating a steady stream of revenue. By organizing and hosting exclusive online events with paid admission, you unlock the power of your Facebook platform to gather like-minded individuals eager to be part of something extraordinary. 

Whether it’s a virtual workshop, a live webinar, or a captivating online conference, your expertise, and passion become the foundation for a transformative experience. Participants willingly invest in these exclusive events, knowing they will gain invaluable knowledge, network with peers, and indulge in memorable moments. With each paid admission, your income soars, as you deliver unparalleled value and forge lasting connections within the digital realm. 

Conclusion

As we conclude this transformative exploration of monetizing your Facebook presence, a world of boundless opportunities beckons you. Facebook, a global hub of connectivity and community, holds the key to unlocking your financial aspirations. It’s a realm where passion meets profit, creativity thrives, and dreams are transformed into tangible success. Whether you’re a budding entrepreneur, a content creator, or an established business, the power to elevate your income lies within your ability to harness the vast potential of Facebook. 

It’s not just about building an online presence; it’s about crafting an engaging narrative, fostering meaningful connections, and captivating an audience that resonates with your unique offerings. Your Facebook platform becomes a canvas, where every post, every interaction, and every shared moment has the power to inspire, influence, and propel you toward new heights. So, seize this moment, embrace the digital revolution, and let your entrepreneurial spirit soar. Elevate your income, seize the opportunities that await, and embark on a remarkable journey where success and prosperity become your constant companions.

The post Elevate Your Income by Monetizing Your Facebook appeared first on SiteProNews.

Mark Zuckerberg, the CEO of Facebook and now Meta, made the announcement during the company’s annual Connect conference, where he spoke about the metaverse as the next frontier for technology. He described it as a place where people could be present with each other in a way that isn’t currently possible with the internet we have today.

Since the announcement, there has been significant attention on Zuckerberg and the company’s move towards the metaverse. Many have questioned the practicality and feasibility of the idea, while others have raised concerns about the privacy and security implications of virtual reality technology.

One of the most significant challenges facing Meta is how to make the metaverse accessible to everyone. Currently, virtual reality technology is expensive, and the hardware required to run it is often out of reach for the average consumer. Zuckerberg has acknowledged this, saying that the company will work to make the technology more affordable and accessible to people around the world.

Another significant challenge facing Meta is how to ensure the privacy and security of users in the metaverse. Virtual reality technology raises concerns about data collection and surveillance, as users’ actions and interactions within the metaverse could be recorded and analyzed by companies and governments.

To address these concerns, Meta has stated that it will prioritize privacy and security in the development of the metaverse. The company has said that it will give users control over their data and provide transparency into how it is being used. Additionally, the company has pledged to work with regulators and policymakers to ensure that the technology is developed in a responsible and ethical manner.

The move towards the metaverse has also raised questions about the future of Facebook as a social media platform. With the company’s new focus on virtual reality, some have speculated that Facebook could become less important as a social network and more important as a provider of virtual reality technology.

However, Zuckerberg has stated that Facebook will continue to be an essential part of the company’s strategy, and that the metaverse will build on the existing social network. He has said that the metaverse will provide new ways for people to connect and share experiences, but that it will also incorporate existing social media features, such as news feeds and messaging.

The move towards the metaverse has also raised concerns about the impact on physical reality. Some have argued that the metaverse could lead to further disconnection from the physical world, as people spend more time in virtual reality environments. Others have raised concerns about the environmental impact of the technology, as the energy required to power virtual reality hardware could be significant.

To address these concerns, Meta has stated that it will work to minimize the environmental impact of the technology and promote responsible use of the metaverse. The company has also said that it will explore ways to integrate the metaverse with physical reality, such as through augmented reality technology.

The move towards the metaverse is a significant shift for Facebook and the broader technology industry. It represents a move away from the current model of the internet, where people interact with each other and digital objects through a two-dimensional screen, towards a more immersive and interactive experience.

However, the success of the metaverse remains uncertain. Many challenges must be overcome before it becomes a mainstream technology, and it is unclear how people will react to the concept of spending significant amounts of time in virtual reality environments.

Despite the challenges, Meta’s move towards the metaverse is an important development in the technology industry, and it will be interesting to see how the company’s plans for the future unfold. If successful, the metaverse could represent a significant leap forward.

The post How Meta will Change Social Media appeared first on SiteProNews.

We’re still getting used to the new Facebook layout and all of the changes it’s bringing. But have you changed your content marketing strategies to match? If not, we’ve got three shifts you should be aware of when marketing on Facebook.  

Why is Facebook Marketing Important? 

The vast majority of businesses are already active on Facebook; a whopping 200 million businesses around the world take advantage of the site’s free marketing tools. If your company isn’t one of them, it should be! 

If you’re looking to reach your audience on social media, it’s very likely you can find them on Facebook, no matter their age, gender, location, or any other demographic factor. Facebook boasts nearly 3 billion active users every month (that’s about a third of the world’s population). 

Facebook makes it easy to engage with your audience, which can boost your company’s reputation and turn casual viewers into dedicated customers. The platform is also a helpful avenue for promoting sales, specials, events, new product launches, or any other information your audience should know about.  

What are the Changes? 

Before the changes made to the home page, Facebook users had all of their content displayed on the same Home feed. Posts from friends, business pages, sponsored ads, and more were all lumped onto the same page, making it difficult to navigate to specific content.

But now, Facebook offers two distinct Feeds to allow users to better personalize their experience. The change also lets businesses separate their content marketing campaigns based on which Feed they want to appear on (we’ll come back to that point!). 

Here’s how Facebook summarizes the shift: “While Home is where you’ll increasingly find community through your passions and interests, you can continue to stay up-to-date on the people and communities you care about most in Feeds.”

The Home page is the first thing a user sees after logging into Facebook. Users can create Posts and Reels or see friends’ Posts and Stories. The Home page also takes advantage of cutting-edge machine learning technology to rank content based on how relevant and valuable it is to the individual, providing customized recommendations with every scrolling session. 

The Feeds page lets users keep up with the content they’re already interested in. Here, you won’t find any “Suggested for You” posts, though you will find ads. Users can mark pages as Favorites to scroll through their content at a glance, or they can explore other Feeds categories like Friends, Groups, Pages, and more.

How These Changes Impact You

Now that you know how Facebook has changed, you can determine how your content marketing strategy should change with it. 

1. Increased Reach Garners a Bigger Audience

The Home tab’s new design naturally encourages discovery, so your company’s ads and profile will automatically be recommended to your most promising users. You’ll find that your audience increases (or perhaps has already increased) without any concrete action on your part. 

A few years ago, a Facebook post would only have an organic reach of around 6% of that Page’s total likes. But now, with a dedicated place to explore the platform and learn about new companies and content, Facebook has made it much easier to gain that precious organic traffic. 

With that being said, it’s important to ensure you’re creating content specifically for the new viewers you’ll be reaching, which leads us to our next point! 

2. Two Feeds = Customized Content for New and Returning Viewers

Now that Facebook has two feeds for users to explore, you’ll need to make sure your content is tailored for each of them. Viewers who see your content on their Home page are likely seeing your company’s work for the first time, while those who see you on their Feeds tab have probably already interacted with your brand in some way. 

While the changes don’t have to be major, it’s not a bad idea to create unique content for new users (Home tab) and returning users (Feeds tab). Ads also appear on the Feeds tab, so you should consider a specific remarketing campaign here as well.

If you want to go the extra mile, you can take advantage of the various sections of the Feeds tab beyond simply running ads. For example, the Feeds tab lets users keep up with their Groups. You might consider starting a Group that’s relevant to your audience as well as your company. 

For instance, if you sell cookware, you could start a Group for recipe ideas. If you run a bookstore, you could launch a Facebook Group to run a virtual book club or to encourage users to recommend their favorite reads. In this way, users can engage with your business and build a unique community at the same time. 

3. The Algorithm Emphasizes Valuable, Relevant Content 

The internet at large is beginning to value the user experience above all else. Google’s recent “helpful content update” is just one example. Facebook is following suit by prioritizing content that is most valuable and relevant to the individual user.

While you’re creating your content strategy, remember to make content based on what your audience wants to see, not what you think the algorithm will prefer. Not only will you come across as more authentic and human to your audience, but you’ll see a boost in your organic traffic at the same time. 

There’s a good chance that you’ll want to create more social media content than you had previously been handling. To keep up with your ideas, posting schedule, and metrics, create a content calendar and share it with your colleagues. Everyone will be on the same page for every project so nothing slips through the cracks. 

Need Help with Your Facebook Content?

Facebook’s new Home tabs are causing many companies to re-evaluate their current content marketing strategies. If you’re seeking guidance in updating your strategy or creating relevant and lucrative content, consider working with a content vendor like WriterArmy. With a decade of experience in the industry, their team and dedication to customer service make them one of the most trusted content agencies in the country.

The post 3 Ways Facebook’s New Home Feed Will Impact Your Content Marketing Campaigns appeared first on SiteProNews.

Video marketing provides a powerful way for businesses to communicate their message and engage with potential customers. It gives them an opportunity to create content that is more dynamic and engaging than text or photos alone can provide. Through the effective use of video such as corporate video or animated explainer video, businesses can create compelling stories that capture attention and drive conversions. In this blog post, we’ll explore some of the key strategies for leveraging video content to boost your marketing efforts.

Cross-Posting to Multiple Platforms

One of the best ways to reach a wide audience with your video content is to publish it on YouTube and Facebook. These two platforms are some of the most popular in the world, with billions of users between them. Not only that, but they are also free to use. You can create a channel on YouTube or a page on Facebook and start publishing your videos without spending a dime. This gives you access to a global marketplace and helps ensure your message reaches its intended audience. What’s more, both platforms offer powerful analytics tools, so you can track viewer engagement and measure the success of your campaigns.

Learn About Your Customers

Before you start producing video content, it’s important to take some time to research your target audience. Investigate what they are interested in, what they like to watch, and which types of videos they are likely to share with their friends. By understanding your target audience, you can produce content that is tailored to their interests and more likely to achieve the desired results. Understanding who you are targeting will also help you decide how best to promote your video content on social media or other online channels. You’ll be able to craft a message that resonates with your target audience and encourages them to engage with your content.

Determine Which Types of Videos to Create

Once you have completed your research, it’s time to begin planning the ideal types of videos to create. There are numerous different kinds of videos that can be utilized, such as product demonstrations, how-to guides, customer testimonials, behind-the-scenes footage, company culture videos, and much more. By carefully researching and planning out what types of videos can best represent your business and engage with customers, any small business can create an effective video marketing strategy.

Invest in a Stock Footage Subscription

One great way to save money on video production is to use royalty-free stock footage instead of filming your own videos. Subscribing to one of the many high-quality HD video libraries available online can be a cost-effective solution for businesses. Video stock footage can help and offers a wide range of options, from landscape and urban scenes to business environment shots and much more. This allows brands to choose convenient, professional-looking material without going through the hassle and expense of setting up their own shoot. Furthermore, subscribing to a library ensures you always have access to fresh content that you can easily incorporate into your videos.

Maximize Search Results

It’s important to optimize your videos for SEO if you want them to be seen by as many people as possible. When optimizing your videos for SEO, there are a few key things you should keep in mind, including titles and descriptions, tags, transcripts, thumbnails, and annotations. By taking care to optimize all these elements correctly, you can help ensure that your videos appear high in search results and get seen by more people. Which could lead to increased traffic to your website and ROI for your business.

Use Video in Your Content Marketing

Incorporating video into your content marketing is an increasingly important part of any marketing strategy. Video can be used to engage audiences, boost brand recognition and even increase conversion rates. The key to successful video content is understanding how it fits into your overall marketing plan and making sure it aligns with your goals and objectives.

Video has become a powerful tool that can help boost your marketing strategy in many different ways. From increasing ROI to directing traffic, from helping customers make purchase decisions to strengthening brand recognition, the potential for video marketing is immense. By taking advantage of platforms such as YouTube and Facebook, using affordable options like royalty-free videos, and utilizing best practices for optimizing for SEO, you can ensure that your target audience sees and interacts with your video content, resulting in increased awareness for your brand and improved bottom line for your business.

The post Harnessing the Power of Video Marketing for Online Visibility appeared first on SiteProNews.

Considering Facebook has an average of 1.62 billion daily visitors, paired with a worldwide advertising audience of 2.168 billion, there is a huge opportunity to reach a large audience through the use of Facebook ads as a business.

That said, with such a saturated market, how can you make sure that you’re making the most out of your business’ Facebook ads?

4 of the best facebook ad tips for businesses include:

1. Include a clear call to action.
2. Select visuals that are relevant to your ad copy.
3. Use Facebook ad targeting to your advantage.
4. Avoid overwhelming your target audience with lots of information.

1. Include a Clear Call to Action

The first tip that you should remember when creating your Facebook ad is to include a clear call to action (CTA).

This is important because an effective call to action can help to increase conversions and sales. In fact, when applied to emails for instance, CTAs can result in a 15% increase in conversion rates, emphasising how important they can be to bolster your Facebook ads.

Luckily on Facebook ads this is super easy to achieve by adding a call to action button in Ads manager. By adding a ‘Shop Now’ or ‘Learn More’ call to action, you will help to reinforce your ads. 

Regardless of what your call to action is, you need to ensure that it’s clear and personal to the consumer.

This is because you can miss out on valuable opportunities to generate traffic and increase sales, therefore missing out on revenue, if the call to action isn’t clear and accessible.

2. Select Visuals that are Relevant to Your Ad Copy

Another tip to remember when creating your Facebook ads is to select visuals that are relevant to your ad copy.

Visuals shouldn’t only be ‘appealing and engaging’, though this is important. It’s also crucial to ensure that they are relevant to your ad copy.

This comes down to the fact that your ad campaigns should fit seamlessly into the rest of your content, and if they’re not relevant, then you’re failing to support the message that your marketing copy is supposed to convey.

Think of your ad visuals as an extension of your ad. As such, they should reflect the copy that has been written for the ad in question.

3. Use Facebook Ad Targeting to Your Advantage

To make the most out of your Facebook ads, a big tip is to use Facebook targeting to your advantage.

So, what is Facebook ad targeting? As the name suggests, Facebook ad targeting is a feature that you can utilise on your ads to ensure that your ad reaches the right target audience. 

Despite the fact that Facebook will ‘automatically show your ads to people who are most likely to find your ads relevant’, targeting your ads is an additional guarantee that your ad is going to appeal to a specific audience that is already interested in your product.

As such, these people are therefore more likely to convert, meaning that you’re getting the most out of investing in Facebook ads.

Ad targeting as a process, then, helps you to write ads that are likely to be a hit with your target audience, thus helping to generate more interest and sales for your business.

4. Avoid Overwhelming Your Target Audience with Lots of Information

Last, but not least, to make the most of your Facebook ad, you should avoid overwhelming your target audience with lots of information.

Not everyone has time to consume large chunks of information. Think about it. How many times have you scrolled past an ad that had a large block of text?

Considering you need to grab your audience’s attention within 8 seconds, you don’t want to flood your ad with so much information that your target audience scrolls past it.

As such, to ensure that you’re getting the most out of your ads, you should keep the copy on your ads concise and relevant. 

Convey the message you’re trying to get across quickly and do so through using simple language, as you want to maximise your chances of grabbing the attention of consumers and maintaining their interest.

In addition to this, you should also use engaging and eye-catching visuals that support the message of your ad, as this is much more effective and will remain in your consumer’s minds for a longer period of time.

The post 4 of the Best Facebook Ad Tips for Businesses appeared first on SiteProNews.

What is the Facebook Debugger?

The Facebook Debugger is a free tool that allows you to review, edit, and control how your content is displayed on your Facebook post. For some users, Facebook may incorrectly display the wrong image or text. If this happens to you, you can run the Facebook Debugger to make changes to identify problems so you can fix any issues for your post. This is very helpful for those posting a lot of lead ads on Facebook and many other benefits.

How to Use Facebook Debugger to Fix Posting Issues

If you encounter a problem with your Facebook post preview, the follower steps should be able to help you resolve any issues you have with incorrect content.

1. Run the Facebook Debugger

To access the Facebook Debugger tool, visit the Developer Tools page on the Meta for Developers website. Then select Sharing Debugger. You can also navigate directly to the page here.

If you are already logged into Facebook, you should be immediately taken to the Sharing Debugger tab on the website. If not, you’ll be instructed to enter your login credentials to continue.

On the Sharing Debugger tab, enter the URL of the website you want to check. Press “Debug” once it’s entered.

2. Review the Open Graph Markup

Once the page loads, you’ll see a full report about your site. You’ll also see other pieces of information, including the date of collection, the response code, the canonical URL of the page, and a preview of your blog post or page.

If there are any errors with your post, you’ll see them as well in your report.

• Extraneous Property: This error means that Facebook doesn’t recognize your site’s Open Graph property. It can also mean that the property on your site has expired.
• Inferred Property: You will see this error if Facebook can’t locate your image or if you have too many image properties for your post. This can also occur if your image is too small.
• Parser Mismatched Metadata: This means you have minor mistakes in your text (ex. extra spaces or incorrect date formats).
• Share App ID Missing: You will get this error if you have not correctly entered the app_id on your site.
• Open Graph Errors: If there is a problem pulling information from your site, you will see a list of open graph errors. These errors can be about your site name, description, or page title.

3. Fix the Issues

Once Facebook scrapes your site, you might notice incorrect information on the report. In some cases, the problem could be with your Open Graph tags. Scroll down the report and find the og tag descriptions.

The information shown in the og tags should correspond with the content shown on your Facebook post. If they do not match, you will need to open up your website HTML editor to fix the issue.

Missing images

Your post needs an image before it is set live. If there is no featured image, then Facebook will automatically pull one, which may or may not match what you want to post. To fix this problem, make sure that your blog post or site has a featured image.

Old or Incorrect content

If Facebook shows outdated images or titles, it could be a caching issue. In this situation, you’ll need to clear your WordPress and Facebook Cache.

Image resolution

Facebook requires a featured image at least 200 x 200 pixels in size (although bigger is perfectly acceptable). If the image is too small, it might be blurry or not get pulled in at all. So make sure that you are using an image that is larger than 200 x 200 pixels.

Missing App ID

You may get the Missing fb:app_id when running the Facebook Debugger. This means there’s no app ID associated with your site. Although it’s not required, it can help you analyze your campaign vis Facebook Insights. To add your Facebook app ID, log into WordPress and open YoastSEO. Then navigate to the Facebook tab, and you’ll see a box to enter the app ID.

4. Clear Your WordPress Cache

It’s also important to clear your cache. For example, it’s possible that Facebook is showing the wrong preview based on previously stored data. Therefore, the cache should be cleared on your WordPress site.

5. Scrape Again

Once the issues have been fixed and your WordPress cache has been cleared, you should run the Facebook Debugger once more. In the report, click the button that says “Scrape Again.” You might have to press this button a few times before Facebook is able to load the correct information.

If you correctly fixed the necessary problems, you should now see your preview the exact way you wanted it to look.

6. Publish Your Post

Now you’re ready to publish your post on Facebook. Head back to your account and share your content with the rest of the world!

Conclusion

The Facebook Debugger is a simple and easy-to-use tool that all marketers or business owners should use before sharing content on the site. So, don’t stress if your encounter an issue with your post. As you now know, debugging the problem can be done in just a few steps!

The post How to Use the Facebook Debugger to Fix Your Post appeared first on SiteProNews.

Facebook marketing is beneficial for precise targeting, positive SEO impact, increased website traffic, customer service, and various ad formats. To promote your business effectively on Facebook, you must first know this social media platform’s unique features. It’s sometimes challenging for business owners to know which tools to use on Facebook and how to get the most out of them in-house, so they choose a digital marketing agency to take on that task instead. Before using Facebook marketing tools in-house, you need to understand what they are and why you need them. Let’s dig in!

What Are Facebook Marketing Tools?

Facebook marketing tools allow businesses to contact and target specific audiences using paid ads, organic postings, and relevant messages. You may have a deeper understanding of your customers’ demographics and post metrics that are most relevant to your business using Facebook marketing tools. Through marketing on Facebook, you can reach people who matter.

Monthly active users on Facebook are 2.91 billion. Also, Facebook remains the most-used social media platform among marketers (93 %). So, it’s obvious that you’ll benefit from Facebook marketing tools, let’s see the advantages:

• Reach a larger audience
• Segment the audience and identify the demographics and psychographics
• Generate and boost traffic to your website
• Use various ad formats
• Have better communication
• Improve your search rankings

Here are some further benefits of using Facebook marketing tools:

• Run Facebook ad campaigns in different formats
• Easily schedule and publish your material on many social media channels at the same time (e.g. Instagram and Facebook)
• Get real-time data

Now, let’s dive into 7 Facebook marketing tools that you need for your business.

1. MobileMonkey

Mobile Monkey is great for Facebook Messenger marketing because it helps create leads and enhance engagement. This is a chatbot builder that can be used to build a chatbot, segment prospects, engage with customers, and generate leads for Facebook Messenger marketing. You can create chat content once and use it across several platforms, as well as communicate with customers via messaging apps. Automate your Facebook Messaging, SMS text messaging, Webchat, and Instagram for more sales, more leads, better customer experience, and better relationships. Chatbots are crucial for achieving high open rates, click-through rates, and conversion rates and they are one of the effective ways to personalize the customer experience.

2. Facebook Business Suite

Facebook Business Suite is another great tool that allows you to monitor all of your Facebook and Instagram accounts at the same time. You can manage all of your operations in one spot with Business Suite, saving time to focus on other elements of your company. This tool lets you draft and schedule feed posts and simultaneously publish them on your social media networks. The app’s home screen can display important business updates such as messages, notifications, and comments received from connected social media.

The Business Suite provides features such as messaging, posting, insights, and advertising that improve the experience of running a business. You may use the tool to develop and run advertising, as well as see insights about the engagement and performance of the content you’ve shared on Facebook and Instagram.

3. Facebook Ads Manager

Facebook Ads Manager is a Facebook tool that aids in the creation and management of Facebook ads. Facebook Ads Manager will assist you in targeting the appropriate demographics. This all-in-one tool facilitates the creation, execution, and management of ads on Facebook, Messenger, and other social media platforms. It streamlines each ad campaign, provides analysis and insights for each ad set and improves the effectiveness of your advertisements. Profitable ads might help you manage your budget. The tool makes it easier to target specific groups and reach out to them. As previously stated, Facebook offers a variety of ad options from which to pick. You may also save money by determining where to place advertising and tracking how many people see them.

4. Fanpage Karma

This is a tool for assessing your Facebook profile that is used for marketing purposes. This tool combines the functions of researching, communicating, analyzing, presenting, and publishing. You’ll learn about benchmarking, page content, and engagement. Fanpage Karma is a Facebook marketing tool with multiple functions.

You may easily write and publish posts, access important information on your posting, and keep track of an unlimited number of pages and profiles. You can also study and compare critical data across several pages, including those of your competitors.

5. ShortStack

ShortStack has established itself as the most powerful contest and giveaway marketing platform available. It makes it simple to create and publish campaigns, and it combines campaign and email statistics into a single platform. Traffic sources, shares, views, and more are all available in real-time. It aids in the creation of landing pages that generate leads. ShortStack provides templates to use as a starting point, or you may create your own campaign. ShortStack allows you to launch a campaign in seconds. These contests and campaigns can be turned into lead-generation landing pages for your website or blog.

6. Pagemodo

Pagemodo is another essential tool for Facebook marketing. You may use this tool to modify your Facebook pages with eye-catching cover images, custom tabs, and contests. Run contests, schedule posts, design a visual post, create custom Facebook tabs, make a cover image by connecting to Pagemodo.

Pagemodo’s cover-making tool is very similar to Canva’s. You pick the template, customize it with your own content, and then publish it on Facebook.

7. InVideo

This online video editing tool allows you to make amazing and interesting videos in a short amount of time. With the eye-catching Facebook video advertisement, you’re guaranteed to catch people’s attention and establish a new record. InVideo offers pre-made templates that you may use to create any type of video for your Facebook and Instagram stories. You can also customize each frame’s text fields, sounds, and graphics.

Conclusion

Through these tools, you can reach new customers, engage with them, and build relationships. This is not a complete list, there are other services such as SocialBee which work with Facebook and other social media platforms. SocialBee is a top-notch social media management tool jam-packed with numerous features that will enable you to share content across all your social media profiles in one place. It’s time to jump-start your company’s growth by choosing and implementing your favorite marketing tools right now.

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What is Facebook’s Plan for the Metaverse?

Mark Zuckerberg describes it as a “virtual environment” that you can step into. It’s an endless world of interconnected virtual communities, where people can meet, work, and play, using virtual reality headsets, augmented reality glasses, smartphone apps, or other devices.

The virtual environment created by Facebook can also do things like go to virtual concerts, travel online, view or create art and virtually try on or buy clothes.

Facebook has launched a meeting software for enterprises, called Horizon Workrooms, for use with its Oculus VR headsets. Create a metaverse experience of seeing coworkers in a video call box, employees can join them in a virtual office, and users will be able to move between virtual worlds created by different companies.

The Benefits and Drawbacks of Changing Facebook’s Name to Meta

In the development of the virtual environment built by Facebook and at the same time changing the company name to Meta, there are pros and cons. Here are the results of my analysis of the pros and cons:

The Pros of Rebranding Facebook to Meta

The Metaverse Environment Is Centrally Designed

Many existing metaverse platforms are based on blockchain technology which makes central control impossible. Dave Carr, communications lead at the organization that runs the virtual world Decentraland, said: “In this virtual world, people are using cryptocurrencies to buy land and other digital objects in the form of non-fungible tokens (NFTs).”

By combining blockchain technology and NFT crypto, it will make it easier for people to sell limited edition digital objects like NFT, display them in their digital space, and even resell them to the next person safely as quoted by Reuters Carr also described Decentraland’s metaverse environment as decentralized and Facebook’s plans are likely centered.

Virtual Reality Is Getting More Popular

The reaction from early metaverse adopters said the inclusion of Facebook could increase interest in the virtual world concept in general, attract more users and support the development of multiple virtual worlds.

Tristan Littlefield, the co-founder of the NFT company nft42 and a metaverse user since 2018, said his first reaction to Facebook’s announcement was that a giant like Facebook is stepping in and just throwing billions of dollars away, could be a positive thing “because of the emergence of new people it will bring into space.

Support the Development of Multiple Virtual Worlds

This technology will also incorporate other aspects of online life such as shopping and social media. According to “The Metaverse” Document the right way to break through consumers’ ignorance of VR is to deliver what the users expect and want.

The document also states, that envision users developing virtual advertisements through a digital world, which is filled with virtual goods that can be purchased. In addition, there will also be virtual people who get married and spend time in this space called the ‘Metaverse’.

According to an analyst who follows new technologies, Victoria Petrock, “this is the next evolution of connectivity where it all starts to come together in a seamless doppelganger universe, so you live your virtual life the same way you live your physical life”.

The Cons of Rebranding Facebook to Meta

Increased Scrutiny of Facebook from the US Congress

Facebook is also facing increased scrutiny from the US Congress and the media after a former employee, Frances Haugen, leaked documents or reports dubbed the “Facebook Papers” revealing various problems on Facebook that were ignored and not resolved properly.

Internal research also reportedly shows that Facebook is aware of drug and human trafficking issues on its platform but has failed to take adequate action to address the issues.

To add to the growing story surrounding Facebook, a new report from The New York Times now claims that an internal study commissioned by the company found the “Like” button on the platform to be causing “stress and anxiety” among many users.

Meta Has Been Registered as a Trademark in The United States

The Guardian reported that the change of Facebook’s name to Meta was challenged by Meta PCs Arizona, a computer startup for gamers based in Arizona, USA.

Zack Shutt, the co-founder of Meta PCs, said the company was listed in November 2020, and their team was not aware of Facebook’s plans to use Meta for rebranding, until last week when Facebook CEO Mark Zuckerberg announced it.

He revealed that Meta had been registered as a trademark of his company’s products, and received an official certificate in August 2021, or about two months before the change of Facebook’s name to Meta.

Zack Shutt and another Meta PC founder, Joe Darger, said they would not sell the Meta name, for less than $20 million, if Facebook CEO Mark Zuckerberg tried to acquire the name.

Changing the Company Name Does Not Necessarily Increase Trust

Forrester’s Vice President and Research Director, Mike Proulx said that if Meta doesn’t take its (privacy and security) issues seriously, no doubt the same problem will come to Metaverse as well.

From the results of Forrester’s research which surveyed 745 people in the US, Canada, and the UK, the majority (75 percent) thought that changing the company name did not necessarily increase trust in Facebook.

One of the lawmakers from New York, Alexandria Ocasio-Cortez argues that Meta has the potential to be a bad threat to state institutions and also its users.

Summary

Will the pros outweigh the cons for the user? It’s hard to say when so much of what we know about the metaverse is speculative. It’s a big job, and we need the tech giants to take control because they’re the only ones with enough resources to bring the metaverse to life. As for how it turned out, only time will tell.

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Today, businesses leverage social media platforms to get in touch with their audiences or target potential customers. For instance, online UK bookmakers often use social media handles to give out news, gifts, etc. This is because most of their audiences are very active on these platforms. As a matter of fact, social media is the best possible way to elevate a brand’s awareness, especially when it comes to gaming sites.

In this article, we will talk about some of the most popular social media platforms today.

What are the Best Social Network Sites Today?

According to the top social network analysis, some of the best social media platforms include:

1. Facebook

Founded by Mark Zuckerberg in 2004, Facebook is considered one of the largest social network apps today. It has more than 2.85 billion users (in July 2021) from different parts of the world. Apart from helping you network and stay in touch with your family and friends, Facebook also allows you to promote your products, brand, and business. You will find more than 65 billion Facebook pages of various companies or individuals, with approximately six million ads being promoted on the site. On average, a user tends to spend 58 minutes on Facebook each day. 

2. YouTube

In social network history, there is no other video-hosting platform that has done as well as YouTube. It was formed by three former PayPal employees Steve Chen, Jawed Karim, and Chad Hurley, in 2005. The platform allows users to upload and share videos, view them, and share, like, and comment on them. YouTube is accessible around the globe, and you can even create your own channels to upload any video you like. It has been estimated that 500 hours of videos are uploaded every minute on YouTube (as of 2019). 

3. WhatsApp

WhatsApp is a free messaging app that was intended for smartphones. It was founded by Jan Koum and Brian Acton in 2009. This app allows users to communicate with one another by sending text messages. Later updates also allowed the users to send photos, videos, voice messages, etc. Facebook acquired the platform for $19 billion in 2014, but the messaging app is kept separate from Facebook and its dedicated messaging Messenger app. 

4. Instagram

Instagram has been hailed as one of the best social network examples today. This app has proved to be quite useful for coaches, influencers, and product-based businesses. It was primarily launched as a platform to share photos and videos. Later, the app also allowed users to send messages to one another, similar to the WhatsApp platform. Instagram was founded by Mike Krieger and Kevin Systrom in 2010 and quickly registered a million users within two months. 

It currently boasts 1 billion users (as of July 2021)

5. Facebook Messenger

Facebook Messenger is the dedicated messaging app by Facebook. First developed in 2008, the app saw a lot of updates and was revamped in 2011. Messenger can be accessed on Facebook. For mobile devices, you will need to download the Messenger app separately. The Messenger app has quite an impressive social network rating and allows you to chat and exchange files, photos, and videos. New updates allow you to send money and now include games you can play with your friends. 

6. Tumblr

Tumblr is a microblogging platform where you can post photos, videos, text, links, etc. The platform quickly became popular among teens and younger adults. Tumblr is very similar to Instagram in that you can follow other bloggers and interact with them. Unlike Instagram, where you need to upload a photo or video, you can simply upload a text on Tumblr or a combination of text and photo/video. Tumblr was founded in 2007 by David Karp.

Tumblr boasts 496 million registered accounts as of July 2021.

7. Google+

You don’t need a social network review to know more about Google+ which is the fourth iteration of Google’s social networking services, following Google Buzz, Google Friend Connect, and Orkut. The platform was very similar to Facebook, allowing you to post videos, photos, and statuses to your stream (or feed). Additionally, you could also have private chats with family and friends. The service was first launched in 2011 by Bradley Horowitz and Vic Gundotra but was discontinued in 2019.

8. Twitter

If you are looking for a platform that allows for the best social network marketing, then Twitter should be your top choice. You can post 280-character messages called Tweets and interact with other users. The platform is available for both mobile and desktop devices. Like Instagram and Tumblr, users can post content that appears on their followers’ feeds and vice versa. You can also accompany your Tweets with hyperlinks, gifs, videos, and images. Twitter was founded by Evan Williams, Biz Stone, Noah Glass, and Jack Dorsey in 2006 and has become one of the most important online news sources today.

Twitter boasts 186 daily million users as of July 2021.

9. Skype

Skype is a social networking platform offering voice and video chats with others via your mobile devices, tablets, and computers. It was founded by Janus Friis and Niklas Zennstrӧm in 2003. Apart from sending simple text messages, you can also send and receive digital documents, videos, and images. According to statistics, approximately three billion minutes are spent on the platform. More than two trillion minutes have been used on video calls alone up to 2017.

According to Microsoft, Skype boasts 300 million daily users as of July 2021.

Final Thoughts

The above-mentioned platforms are some of the best social networking platforms today. It is important to first understand the significance of social networks. Only then can these platforms be used for the benefit of your company or brand.

The post Which Social Networks Ranked First appeared first on SiteProNews.

If you add third-party tracking, fake news, trolling, data theft and other potential risks associated with Facebook, deleting your account seems like the right thing to do.

Why Would Anybody Want to Leave Facebook?

Awareness. That’s where it all starts. The more you think, the more you realize how much the social network knows about your private life. Every pic you upload, comment you write, every click, share and like is tracked, recorded, and used pretty much for one purpose – to show you ads that match your interests best. 

The Cambridge Analytica scandal is trending right now, but Facebook had a shady reputation before that. You may have heard that the company had been monitoring their users’ comments to detect their emotions and then combine that information with their interests, life events, age, and other information. There’s probably no need to explain that this information was sold to advertisers who got an exceptional chance to target their users when they felt the most vulnerable: depressed, sad, nervous, or distressed. 

It looks like Facebook has no intentions of respecting your privacy, so many users choose to protect themselves by leaving the network. Others simply come to the point in their social media life when they feel tired from constant posting, liking, and chatting. 

Whatever your reason is, there are two options for getting rid of your Facebook account: you can disable it temporarily or delete it for good. Both require just a few clicks, but before making any decision, you need to know the difference between the two. So take your time to investigate both options and choose what’s best for you at the moment. 

How to Deactivate Your Facebook Account Temporarily

Deactivation is a good option if you wish to take a short break from the social network. It hides your profile, removes your name from Facebook search, but it doesn’t erase your account for good. All your friends, videos, pictures and the pages you follow will be waiting there for your return. 

If you want to pause your Facebook activity, here’s what you should do:

1. Sign in to your Facebook account on a mobile browser or computer. 
2. Tap or click the menu icon in the top right, and select Settings, or go there directly. 
3. Click or tap General, and choose Manage Account. 
4. Choose Deactivate Your Account and enter login details to confirm your request. 

If you change your mind, you are welcome to come back to Facebook any time. Simply enter your login details, and you will find your profile exactly the same as you left it. 

How to Delete Your Facebook Account Permanently

Now, this is a more serious decision because once your account is deleted, you won’t be able to reactivate it. Well, at least when it’s REALLY deleted. As you will experience, Facebook doesn’t want to let you go that easily, so quitting the network will take some time. The deletion procedure starts in 2 weeks after you send your request, and it can take up to 90 days for your account to be gone for good. 

What you should know before deleting your Facebook account

Your Facebook wall for sure contains tons of lovely vacation pictures, and hilarious quotes that you may want to keep after your account is gone. So before you proceed with cutting ties with Facebook, find time to download a copy of your information. Facebook allows you to take it all or select only the types of data you want, such as pictures, videos, posts, etc. Select what data you wish to keep for yourself, and click/tap Create File. When the file is ready, you can download it to your device. 

An important note: Before downloading your Facebook data, make sure your Virtual Private Network service is enabled. VPN encrypts all your online communications so you can be sure none of your sensitive data is exposed during the download. It is especially important if you use public WiFi networks that are usually poorly protected. 

Now, if you are ready to leave Facebook, proceed with the following steps:

1. Head to the Facebook Settings page and open Your Facebook Information.
2. Select Delete Your Account and Information.
3. Enter your password and a security code to confirm your decision.
4. Now there are only 90 days until your Facebook account will be gone forever. 

It’s worth knowing that even if Facebook removes all information you ever posted on your wall, it won’t erase your presence completely. For example, it won’t be able to remove pictures of you from your friend’s wall or your messages from their inbox. Therefore, if you want to leave as little trace as possible, you may want to ask your friends to remove any data associated with you.

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