A good PPC consultant will help you set up and manage effective campaigns on platforms such as Google Ads and Microsoft Ads. These platforms help you reach people and businesses that are looking for your business, products or services.

Google Ads for example is a large platform with machine learning and artificial intelligence (AI) tools. You can use these automated tools to reach your market segments through the campaign types available such as Search, Display, Video and Shopping.

However, there are some challenges you will face especially if you try to launch these campaigns on your own. So, a PPC consultant will analyse your business and come up with ideas of the strategy that you should follow.

Do You Have Experience In My Industry?

Industry experience is important when managing PPC campaigns. Some consultants have expertise in B2C or B2B sectors and some in both – and in those sectors there are hundreds of industries. 

It’s not possible that a PPC Consultant will have worked with all industries and quite often they will be highly experienced in just a few. This is especially the case if they are working within a boutique agency that specialises in certain verticals.

Which Campaign Type Do You Have Experience In?

Google Ads is a large platform with many different campaign types including Search, Display, Shopping, Video, App, Smart, Local and Discovery. PPC consultants will have experience in at least one or two of these. They will also have achieved certifications in Google Ads and in Microsoft Ads if they work with this platform too.

So make sure you find out which campaign types they have specific skills and experience in. 

What Is Your Process?

It’s important to know what process or approach the PPC consultant follows. This helps you to plan your campaigns accordingly and also gain insight into what to expect as you work together.

The process will help you to know what to expect at different stages of working with the consultant.

This process should include information about the keyword research to be undertaken; when they will send a proposal and quote; how long the campaign set up takes and more. The proposal should set out in order how this will happen and the timelines for each.

What Returns Can I Expect From My Campaigns?

Keyword and market research will help to clarify the important elements of your market. It will inform the metrics to target and what returns you can expect at different spending levels and times of the year.

So, find out from the PPC consultant what returns you can expect from your campaigns and the timeframes for them. They should be able to carry out thorough research into your competitors and the keywords that you want to bid on. The competitor research will unveil the ads and keywords they are running and how much they spend and what their average CPCs are.

Are You A Google Partner?

The Google Partner programme is available to advertisers and agencies that have demonstrated a high level of proficiency in managing PPC campaigns in Google Ads. 

Partner status is achieved by consultants that consistently produce high results for their clients’ accounts.

So, one of the questions to ask the PPC consultant is if he has achieved Partner status in Google Ads.

There are two Partner statuses: Google Partner and Google Premier Partner. Partnership is achieved by competent Google Ads specialists that have experience with large budgets and have passed the required Google exams. Premier partners are at the highest level and are usually part of larger agencies.

What Budget Should I Set?

Many advertisers struggle with budget setting for PPC campaigns and this is particularly so for new advertisers. It can be a challenge to know what to spend each day, week or month and at different times of the year.

Unlike with other forms of advertising, PPC advertising allows you to be very flexible with what you can spend. There is no fixed budget and that all depends on what you can afford and also the market size out there. Also, because pay per click advertising is based on an auction model, the spend can vary from day to day depending on competition and search volumes. However, you still set a budget limit that your campaign should not exceed regardless of the cost per click.

So, first thing to ask a PPC consultant is what budget you should set for your campaigns. He’ll give you a number of options based on his experience and findings during a keyword research exercise.

Conclusion

In conclusion, whatever size your business and your requirements, first find out what you get from a PPC consultant and if he can answer the questions listed above satisfactorily. This is not an exhaustive list of course and there are many other questions you can ask depending on your requirements.

The post 6 Questions to Ask a PPC Consultant appeared first on SiteProNews.

There are now over 4 million businesses advertising in Google Ads and that number continues to rise daily. The Covid pandemic has been a major driver, with many businesses now going online and looking for effective ways to advertise their businesses on the internet.

Google Ads is by far the leading PPC platform with over 92% share of the market. It has many advertising options for a wide range of businesses including Search, Display, Video, App and more.

Smart campaigns are the default for advertisers new to Google Ads. This is a powerful but basic campaign type and allows advertisers to bring their products or services online in minutes.

Here are a few points to consider if you’re looking to advertise online through a pay per click advertising platform like Google Ads.

Are you a startup?

A wide range of businesses set up and run Google Ads campaigns. And lately with the Covid pandemic there has been a growth in business startups in many sectors and so there has been a greater demand for PPC experts to setup campaigns.

As a startup, a PPC campaign will help you to test and validate your concept. So, you can run a test campaign for a week or so and drive traffic from people that are searching for your type of products or services. The traffic you get from this will help you assess if this channel is right for you or whether you should look elsewhere.

For example, if you get about 500 clicks to your website from the campaign and that leads to 25 enquiries, then that tells you your conversion rate is 5%. It may not be possible to know what the industry average is, however a 5% conversion rate would be a good start. That is true for many industries. And then as time goes by you can work on that rate and improve it to get closer to 10% and so on.

As a startup you may also elect to work with a Google Ads specialist. Google Ads is the leading platform by a wide margin with 92% of traffic volumes, and it’s where you should be.

A specialist will help you to setup a good campaign and help you manage it too. Of course you should do your due diligence and check out their expertise and see what certifications they have and experience they hold in your industry.

And find out what they charge or better yet, request a proposal which should include details of their services, costs, processes etc.

What budget do you have?

Budget setting is one of the main challenges businesses that are new to Google Ads have. Should it be a low or high budget and how do you define low or high? How much are competitors spending and do I need to match that? What results will I get from my budget? Will I need to increase my budget and if so when?

All these are valid questions and it’s important to think this through. You can work with a PPC specialist to help you set a budget, based on their extensive experience in your industry.

One way to find out what competitors are spending is to use a platform like SE Ranking. This tool scans your competitors’ ads for the past 12 months and gives you a rough monthly estimate on how much they are spending.

You also get to see the ads and keywords that they have in their campaigns and this can be very insightful. This also helps with keyword research and helps you identify keywords you may not have thought of.

You can start with a small budget and then increase it as you get more traffic and optimise it to improve performance. You can increase your budget at any time though or you can increase it monthly by a certain percentage. Whatever works for your business and is affordable is what you should go with.

What are you selling?

The type of products or services you sell will determine the type of campaign you set up and the amount you will spend. If you are a local service business, your budget will likely be smaller than for a national or global campaign. You are also able to set up and run campaign types that are not suitable or available for a national campaign.

For example, a local business can run the new local campaign type that has been introduced in Google Ads. This is a basic campaign for lower budget advertisers targeting local customers that can visit the local store or shop. This is also suitable for businesses with many locations and the ads will appear in Search and Maps and all across the Google Network.

If you are an e-commerce business targeting a national or multi-national audience, then a shopping campaign is a good option. Even local businesses that sell from their shops can run local shopping inventory ads to drive visitors in-store to purchase.

So whatever type of business you are and whatever your goals, you’re sure to find the right campaign type for you in Google Ads. The easiest way to find the right campaign type is to use the campaign setup process in your account.

You start by setting the goal type for your business and the options include sales, leads, website traffic and so on

Do you have the right skills?

To run successful PPC campaigns in Google Ads you’ll need to master a few skills. First you’ll need a basic understanding of how the platform works, including how you drive visitors and customers to your website.

It won’t be necessary to learn all the controls and features, only the relevant ones to your needs. And, as a new advertiser you can use the automated campaign types like smart campaigns to start advertising. With this you can leverage the power of machine learning and allow the Google Ads system to do the heavy lifting.

A smart campaign will make bidding and search query targeting decisions based on the performance of your ads.

However, if you decide you want to have more control over your campaigns and decide which bid strategy to use, search terms to target, ad text to highlight and so on, then you can use the professional features. To do that you will need to change your account to Expert Mode. You can do that in the Tools section in the top right corner of your account.

And, you could hire a Google Ads specialist to help manage your campaigns. A specialist will help you with keyword research and selection, ad copywriting, bid strategy selection and all aspects of your Google Ads campaign. You can find one by doing a search online and check out the various options there including freelancers and agencies.

Finally

Following these tips will help you assess whether PPC advertising is right for your business. The best way to do that is by setting up an account and running a test campaign which will quickly help you see what returns you are likely to get. Doing research is not enough. You need to test the waters and you may find as many businesses have realised, PPC is a viable digital channel.

The post Is Pay Per Click Advertising Right for My Business? appeared first on SiteProNews.

So, optimising landing pages is imperative if you’re advertising your site on Google and are paying for each visitor that clicks through. 

Landing Page Experience is one of three keyword Quality Score factors; the other two are expected click through rate (CTR) and Ad Relevance. 

You can improve your landing page experience by taking any or all of the following steps:

Make sure your ad text and keyword are relevant to the landing page

One of the main causes of high bounce rates is that the landing page doesn’t provide what the ad text promises. This is a frustration for many advertisers and is especially a problem on mobile devices where people have less tolerance.

So, make sure your page delivers on your ad promise. And this should be available above-the-fold as soon as the visitor lands on the page. Don’t make them scroll down to get what they want – and worse, don’t let them have to click through to another page to access the offer.

In fact, Google often disapproves ads that don’t deliver the promise on the landing page. 

Be specific when the user wants a particular thing

When someone searches for a product like women’s designer t-shirt don’t send them to a general clothing page. Instead, send them to a page that shows different women designer t-shirts. 

This will help to increase engagement and reduce bounce rates. And that will in turn lead to more conversions. You don’t want people having to search your website again because they have landed on a page that is not relevant. In most cases they will just leave. 

Be general when the user wants options

Sometimes you need to be general. For example, if someone is looking for digital cameras, it’s probably best not to send them to the specific landing page of a digital camera.

However, if you stock only one brand of digital cameras, then you should have keywords directly relevant to that brand. Because if you bid on general keywords, you’ll target a wide range of people that are not relevant.

Provide useful information about whatever you’re advertising on your landing page.

Your landing page should deliver on the promise you made in the ad. If you have promised a discount and if it’s not available on the landing page, then that could cause frustration and loss of trust. It could also lead to a bounce rate which is common on mobile devices where people have less time and ability to search for the offer. 

Promote transparency and foster trustworthiness on your site

Make sure users on your website feel comfortable sharing their information with you. So, display all relevant contacts that makes it easy for them to contact you. This should be visible on all pages.

Also include a privacy policy and cookie policy to help them understand how you treat their data. This is a requirement in most territories and you won’t be able to advertise on some platforms like Google Ads without this.

And include details like shipping and delivery rates and time leads. Don’t let your visitors try to guess this and also save time by not getting questions related to this. It should all be visible on your website.

If you accept payments online or in store, make it a point that you highlight this. It will increase conversions and also your credibility.

Don’t make it difficult for visitors to do what they need to do on your website. Don’t make them jump through hoops to get to your valuable content and complete purchases on your website. 

Share information about your business and state what your business does

Make sure you explain your products and services to visitors before nagging them to fill in forms. They want to know what they are getting and if your landing pages are thin on content, they’re less likely to convert.

Additionally, make it easy for them to contact. On every page of your site and landing pages, you should have a form, contact number or other response mechanism. In most cases a form is better than giving out an email address because it’s quicker and easier to fill the form – especially on a mobile device.

If you make it a point to request personal information from visitors, make it clear what it’s for and what you’ll use it for. Ideally, try to collect the minimum info you need to be able to serve your visitors effectively.

Make mobile and desktop navigation easy

Here are some suggestions on navigation for your desktop and mobile users:

• • Organise the design of your website and landing pages well, so visitors don’t have to hunt around for information.
  • Make it quick and easy for people to order the product mentioned in your ad.
  • Don’t annoy customers with pop-ups or other features that interfere with their navigation of your site.
  • Help customers quickly find what they’re looking for by prioritising the content that’s visible above the fold

Decrease your landing page loading time

A fast loading website or landing page makes for a great user experience. Make sure your landing page loads quickly once someone clicks on your ad, whether on a desktop or mobile device. And consider turning your landing page into an Accelerated Mobile Page (AMP).

The post How to Improve Landing Page Experience appeared first on SiteProNews.

As its 20th birthday (anniversary) approaches, many are asking what the future holds for this platform. The stats are encouraging for Google, as Google Ads continues to grow and add thousands of new advertisers each year.

According to Google, over 1 million advertisers use the platform to promote their products, services and businesses. 

Here are some interesting statistics and facts to help you learn more about Google Ads:

Has more prominence than Organic listings above the fold

The recent changes to the Google search results pages has made some significant changes to Ads. Google ads now have more prominence in the search results because of their positioning.

The top 4 positions are occupied by ad results for many business and transactional searches. So, Organic listings rank lower and this is one of the reasons why advertisers with top 4 positions are achieving higher click through rates (CTR).

In the past, the right section of the search results page was occupied by Google ads. And the main part of the page was dominated by Organic listings. 

Now, ad results have more prominence than before. And if you have an ad position between 1.0 and 4.0, then your ads are likely to be at the top. However, it’s important to note that ad position doesn’t refer to the ranking of an ad relative to other ads. It doesn’t refer to the position of the ad on the page.

In fact, an ad could have the highest ad position at 1.0 but still appear below the Organic listings at the bottom of the page. This is quite common with informational searches.

One sign that a search is informational is when information sites like Wikipedia appear on Page 1 of the search results. 

So if you’re looking to increase sales or leads, you should steer clear of informational searches. Aim for transactional searches that include words like:

• buy
• purchase
• download
• free
• expert

Also, with many competitors to contend with, you should aim to bid for higher positions. There are many benefits to appearing at the top of the ad results including higher click throughs, more traffic, more sales etc. 

Has over 70% of search traffic (netmarketshare.com)

Google Ads’ market share trumps all other PPC advertising platforms. And Bing Ads is a distant second with about 15% of Search traffic. So, it’s a no-brainier that Google Ads should be your primary search advertising platform, followed by Bing Ads and Yahoo.

Mobile traffic drives over 50% of searches (Google Benchmarks and Insights)

Mobile has continued to grow in importance and now currently drives over 50% of searches on Google. So as an advertiser you should have a mobile strategy to reach your audience.

This should include understanding the devices they use to search and also browse your website: tablets and smartphones. And your website should provide a great experience that increases stickiness and reduces bounce rates.

For example, aim to include the most important content and features above-the-fold. People on smartphones are busy and fickle and will not hang around to figure out what your website is all about. They will click the back button in no time. 

Advertisers make $2 from every $1 they spend on Google Ads (Google Economic Impact Report)

That’s a 100% ROI and it’s difficult to replicate on other platforms. Because searchers are highly qualified on Google, many of them will be looking to complete an action like purchasing, downloading, subscribing and a host of other actions that could be relevant to your business.

So, you’re able to reach them with targeted ads as they search for your products or services. 

Display ads reach 80% of global internet users (Google Benchmarks and Insights)

Google owns the worlds largest online network. And according to Google Insights, that reaches 80% of global internet users. This is a powerful network for any business looking for sales and to increase brand awareness.

As a Google Ads advertiser, you should launch display campaigns and target people on the Display Network with image, video and text ads. 

15% of searches on Google each day are new to them (thinkwithgoogle.com)

This shows that Google continues to grow and more people are using search to find products and services. As an advertiser, that means about 15% of the searches you get each day is a good opportunity for your business.

However, it also means you should keep a close watch on your search terms report to ensure that all searches are targeted. 

Summary

There are many other statistics and facts to look out for in 2019, that will help you setup and launch effective campaigns. Google continues to release new features and capabilities that help you create relevance for your audiences and you can view them here https://support.google.com/google-ads/announcements/9048695

The post 6 Google Ads Stats & Facts to Know in 2019 appeared first on SiteProNews.

I’ve put together some of the frequently asked questions that anyone new to Google Ads is likely to ask.

How Much Should We Spend?

Budget setting is one of the most challenging things new advertisers face. Many advertisers are not sure what budgets to set to make Google Ads a success for their business. And that’s understandable especially when one has little or no experience on Google.

It’s difficult to know what you’ll spend for the traffic you want to get and what the level of competition. All of these are factors to what budget to set, which will affect the spend.

A very helpful tool to help you decide on your budget and how much you’re likely to spend is the Keyword Planner tool.

With this tool you can carry out some keyword research to see the traffic potential and suggested bids for your keywords.

And when you’ve collated all your keywords, you can use this tool to forecast the traffic volumes, spend and conversion returns you’ll get.

What Keywords Should We Bid On?

With your knowledge of your industry, you should easily come up with 2-5 keywords that searchers would use to find your products or services.

You can then plug these into a tool like the Keyword Planner tool to carry out some keyword research. This tool will produce hundreds of keywords that you can add to your campaigns and drive traffic to your website or business.

Keyword research is fundamental to Google Ads advertising. So, it’s one of the first tasks you should carry out to determine likely traffic volumes, budget to set and to assess competition levels.

When Should We Run Our Ads?

Google Ads allows you to choose the days and hours to run your adverts. The Ad Scheduling tool allows you to update the settings according to your requirements.

The default setting when you first setup a campaign is to run the ads 24/7. So, the ads will run everyday, Sunday to Saturday for 24 hours each day if you don’t change these settings.

Now, the best settings will depend on the nature of your business and what goals and budget you have.

An example would be an accountancy practice that wants to target small to medium size businesses. The natural thing to do would be to run the ads from Mon-Fri between working hours 9am-5pm. This would be when your target audience is more likely to be active and searching for your accountancy services.

However, as you may find from your research, many small business owners do search for such services outside of normal working hours and over the weekend when they have some free time. So, you should be visible at such moments.

In fact, the person searching outside of working hours is usually a decision maker. They’re more likely to be the person to decide on whether to go with your service or not.

On the other hand, many people who search during working hours are assistants and admin officers that have been tasked by the real decision maker. The decision to go ahead will be made by someone else – a senior in the business.

How Do We Setup Our Ads?

To setup effective ads, I recommend you start with keyword research. This helps you to assess the demand for your products or services and determine how much you’d like to spend each month.

When you’ve done the research, you can then look at setting up a campaign. So, based on your findings, you can set a budget in campaign settings, that’s sufficient enough to reach your goals.

Google Ads offers step by step instructions on how to setup a campaign and you can follow the instructions to find out how to do it effectively.

Where Will Our Ads Appear?

There are a number of places your ads will appear. The first and most obvious is on Google if you’re running a search or shopping campaign. So, when you search using a keyword you’re bidding on, you’ll be able to see one of your ads if it’s active and eligible to run. (Try using the Ad Preview and Diagnosis Tool in your account to see how your ads appear on Google – it’s in the Tools section)

Your ads will also appear on Search Partner sites if you’ve selected that option. Google has partnered with hundreds of search sites across the web that provide search results.

Should We Hire a Google Ads Expert?

Many advertisers have considered hiring a Google Ads expert. This is usually when they’re first launching campaigns and don’t have the expertise to do it themselves. Then later when the ads are running and they are familiar with the platform, they bring the management in-house.

So, your choice to work with an expert should depend on a number of factors. Ask yourself if you have the time to setup and manage the campaigns; or whether you have the skills and experience to do so.

You can then speak to a few experts to pick the most suitable for your business.

How Can We Beat Our Competitors?

Knowing who you’re competing with is very important. It determines how much your average Cost Per Click (CPC) will be and how much you’re likely to spend based on your budget.

It also determines what your average position will be and how visible your ads will be. So, knowing your competitors and what they’re doing is important and should be one of your first considerations.

The important thing is to create unique ads that are differentiated from competitors’ and appeal to your target audience.

So, you can use a competitor research tool like Spyfu.com to find out what the competition is up to. It will show you the following:

• Keywords they are bidding on

• The average CPC for each keyword and ad

• The position of each ad in the ad results

• Whether they are ranked at the top or bottom on Google

• How much they are spending each month on Google Ads

Summary

As a new advertiser in Google Ads, you will obviously have many more questions about campaigns, ads and the various parts of your account. So it’s important to know where to find the answers that will help you manage it effectively. Contact me if you have any more questions or would like to find out about my Google Ads services.

The post 7 Answers to the Most Frequently Asked Questions About Google Ads appeared first on SiteProNews.

This could be when:

• Your account has grown and you have many campaigns to manage

• You have just launched Google Ads or want to launch a campaign

• You want to launch different campaign types like Video and Display and have little experience

• You need to understand your target audiences searches better

Here are some other reasons you may need AdWords help:

Performance has Dropped

If performance has dropped lately and sales are down, you may need some help to understand why. And that’s especially important if you have a large account and a lot of historic data.

Sifting through your reports can be time consuming and you’ll be still none the wiser on the cause. The effect of this is that performance will continue to drop and affect your profitability.

This is when you need to hire an AdWords expert to review the campaigns and implement a solution. An expert will review both your AdWords and Google Analytics reports to compare current performance with past performance to see how that has changed.

And the expert will look at key metrics like conversions, CTR, bounce rate, Quality Score and others to create a plan on how to improve them.

Your Spend is Out of Control

Changing budgets in AdWords is easy but there are times when changing it can affect performance. For example, if you reduce budget for all ads and keywords, that could affect the performance of your best performers and wipe out your sales.

So you need to be able to adjust budgets based on thorough analysis. This will help you maximise your best performers and minimise your worst ones. An AdWords Expert will help you with this and also manage your campaigns effectively.

New Competitors have Entered the Field

Competition is at an all-time high on AdWords. Advertisers are paying more per click on average than a year ago and it’s no longer surprising to pay £3 per click. So, with such an increase in competition from new advertisers bidding aggressively, your spend has likely increased considerably.

Getting AdWords help to implement a new strategy will be important. You may need a change in your bidding strategies, keyword selection, ad text optimisation and many other tactics

You Want to Implement Shopping Campaigns

Shopping campaigns are complex and include many advanced features. Unlike other campaign types, this one will take a number of days to setup and start advertising. Also, the Google review process is longer and could take up to 3 days or more.

You’ll need to create a datafeed to promote your products and this will need to be added to your Google Merchant Center Account. Feeds can be at times difficult to create and you may get a few errors and warnings as you submit yours.

Depending on your website platform, there are a number of ways to provide the feed and an AdWords Specialist will guide you on how to create this.

You have had a Suspension

A suspension means you won’t be able to advertise on Google. If it’s a permanent suspension from a grievous violation of AdWords policies, then there may be very little you can do. You won’t be able to advertise again.

But if it’s a first suspension, then reviewing AdWords policy will help to resolve this and getting help may be the best solution. For example, if your website has issues that need to be resolved, then an AdWords Specialist can help you fix this and remove the suspension.

You Want to Launch a Bing Ads Campaign

Launching a Bing Ads campaign is the natural course for AdWords advertisers looking to reach a wider range of customers. Setting up Bing Ads is straightforward and when you create an account you can transfer your AdWords campaigns over. But you may need help to customise it accordingly and make sure you’re making the most of this platform.

Bing Ads has less traffic, but the search targeting is good and many advertisers see good returns from it.

You Want to Understand Some Key Metrics

You may need help to understand some key metrics in AdWords and Analytics. Both platforms offer a wide range of metrics that are relevant to you understanding your visitors and customers.

So, an AdWords Expert will work with you to analyse the reports and pick the important metrics to track and improve. The metrics you pick should help you implement an effective strategy to achieve your goals.

Summary

Setting up and managing Google Ads campaigns can be challenging at times. There are many factors to work on including competitors, Ads, keywords, search terms, budgets and much more. So, you may need help to manage this, especially if you run a complex account with many campaigns.

The post 7 Signs You Need Google Ads Help & Support appeared first on SiteProNews.

SEO on the other hand has seen a decline for all kinds of sites; from small to major ones, all struggling to make it work. Google has rolled out a wide range of algorithm updates like Hummingbird, Panda and Penguin, leaving website owners doubtful and concerned about their rankings.

So, I’ve included here some Pay Per Click (PPC) and Search Engine Optimization (SEO) Insights that helps explain why I believe PPC is better:

PPC is Easy to Launch

Launching a PPC campaign is easy. You can setup a campaign in Google Ads in a few minutes and start advertising your products or services instantly. All you need to get started is a Google Ads Account, website address and info about what you’d like to promote.

So, you could start with your keyword research and gather the main keywords to bid on. Next you write some targeted ads for the keywords, and these will be structured into different ad groups. Finally, you can create the campaign and add your ad groups, ads and keywords.

PPC Traffic is Instant

Unlike SEO, PPC traffic is instant. With SEO you’ll have to wait months for your website to achieve higher rankings and to start receiving traffic from those rankings.

After setting up your PPC campaign in Google Ads, it will automatically go through a review process. This could take anywhere from a minute to a few hours to complete.

When that’s all done and ads are approved, your ads will start running and you’ll start getting impressions and clicks.

SEO is Slow

SEO is slow, especially in a competitive sector. If there are many businesses pushing for higher rankings in your locations, it could take you months or years to achieve success. And that’s especially true if your website is new and recently launched.

Google is known to have a sandbox effect that places websites on probation before they can be ranked. This can take 6 months or more and no amount of optimisation can change that.

SEO is Unpredictable

One of the main challenges with SEO is that you may put in a lot of work but you aren’t sure what results you’ll get. You won’t know what positions you’ll ultimately achieve. And it is difficult to assess how much traffic you will get from your efforts too.

With PPC, on the other hand, you can bid for positions and assign a budget that determines how much traffic you get. And you can set bids to put a limit on how much you pay for each click.

Of course SEO traffic is free, but you aren’t guaranteed to get it in the first place.

PPC allows for quick First Page Positions

Being on the first page of Google is important if you want to achieve high traffic volumes, get more website visitors, increase branding and get more sales. This is impossible to achieve if you’re on Page 2 and beyond.

SEO takes months of hard work to get first page ranking. You’ll need to do a lot of on-page and off-page optimisation and wait patiently for the Google bot to pick up the changes.

With PPC you can bid for first page positions and even determine where on the page you would like to rank. And you can do this within minutes of launching your PPC campaign.

PPC helps with Branding

Google Ads provides Video and Display campaign types that help with branding. You can reach a wide range of audiences that are relevant to your business and raise awareness for your products or services.

Image ads and videos are powerful assets for raising brand awareness and running PPC campaigns is the quickest way to achieve that. Trying to do it through SEO can be long and laborious and often the results aren’t guaranteed.

PPC dominates Above-the-fold

Google has recently changed their search engine interface and this has pushed Organic listings further down the page. So, you’ll notice there are no ads to the right anymore and they only appear at the top and below the Organic listings.

In fact, text ads now occupy up to 4 spaces at the top of the search results pages and this has helped to increase traffic to ad results.

So, PPC now dominates above-the-fold and that means you should definitely be listed there.

PPC is Highly Measurable

Yes I know, SEO is measurable too. However, PPC traffic provides more insights that allow you to see how your spend has contributed to sales. So, you can see what your return is for every $1 that you spend.

With SEO, there is less initial spending, but you will often have to work with writers, SEO experts, web developers and marketers to a make it work and it can be hard to track expenses.

The post Why PPC is Better Than SEO appeared first on SiteProNews.