Website traffic is essential for many reasons, including the sense of accomplishment that your work or website is getting viewed. More than the ego boost, increasing website traffic signals to the Search Engines that visitors are interested in your content, thus further improving your rankings. Many websites struggle to increase website traffic, which may be due to different reasons, including the wrong strategies and processes.
Overcoming this problem requires web admins, SEOs, and website owners to sit back, analyze their position and market, their audience, and develop a strategy that works. Practice these ten proven strategies if you’re wondering how to achieve all of these and boost your website traffic significantly.
Perform keyword research
Keyword research is one of the biggest issues website owners have. Keywords are phrases or words that your customers or target audience use to find your business or similar businesses. Without the right keyword, you’ll either target the wrong audience or get found by the wrong audience.
Identifying the right keyword for your business or website positions you favorably so that your target audience can find you once they’re online and searching. You can use tools like Moz, AhRefs, and SEMRush to get the right keywords for your website or business.
While there are several tools on the internet for keyword research, you also need the experience and expertise of an SEO or keyword research expert to identify the keywords to target. Your business may have difficulty targeting competitive keywords initially, so it’s essential to choose the low-hanging fruits and build your brand reputation and authority over time.
If keyword research appears too much to do, you can hire an SEO expert, consultant, or SEO agency to handle the task. They can relieve significant stress and free up your time to focus on business development.
Create memorable content
Armed with the right keywords, it’s time to build on it and create content that addresses your audience’s needs. If you’re a food website, you’re better off sharing new recipes, instructional cooking videos, and more.
You should always remember that content tailored specifically to your audience’s search is more likely to perform better than when you focus more on pleasing the search engines. By meeting the searcher’s intent, you’re creating value and offering them a chance to stay longer on your website. The longer visitors stay on your website, the better the trust signals it sends to search engines and the higher your page ranks, thus driving more traffic for your business.
Write Guest Posts
Guest posts are a great way to earn backlinks and boost your website’s authority. To write guest posts:
- Focus on creating content around your audience’s needs.
- Go the extra mile by identifying relevant websites with high traffic and domain authority in your niche.
- Contact the website’s editor for a guest posting opportunity and a backlink feature. You may need to follow the website’s guest posting guidelines to meet their standards.
Doing this sends trust signals and traffic to your website from those already established websites.
Maintain Active Social Media Presence
More people are interested in relatable brands and businesses. Maintaining an active presence on social media pages creates a face and personality for your business. Your audience on those social media platforms is more likely to engage you and click through to your website, thus driving more traffic.
It is important to note that prior social media research should be done to identify where your audience is and how best to capture their attention.
Use Advertising to boost website traffic
Advertising is a great way to get your business on top of search engines and boost traffic. With Pay Per Click advertising, you can now monitor your ad spending while generating an equal amount of website traffic.
Please note that you’re more likely to spend less on ads when your business already thrives and ranks for specific keywords. So, it is best and most cost-effective to combine organic SEO with ads for short and long-term results.
Send Emails
Email marketing is one of the greatest ways by which you can keep your customers up to date with the latest happenings in your business. By putting yourself in their subconscious, customers are more likely to visit you when they next need your products or services.
Ensure that your email is crafted to suit the audience. Also, focus on sending noteworthy emails about promotions, offers, new stock/inventory, etc.
Influencer Outreach
Not every business owner or webmaster needs influencer outreach to drive website traffic. However, influencer outreach and endorsement may be needed to break the glass ceiling for those in specific product and service-based businesses.
It is important for you to do your research about the influencer and their target audience. You need an influencer with a massive pull and following from your audience. You can produce content for such influencers to share or generate collaboration content to engage their audience on social media pages.
Influencer outreach creates social credibility around your brand, business, and website. With credibility secured, you can start reaping the benefits through increased website traffic.
Create helpful industry tools or content
People love helpful content and tools that make their lives easier. Driving traffic to your website could be as simple as creating a helpful guide or tool for your target audience. For example, a food recipe website can create a tool that helps households and individuals locate the nearest store to them or a guide to buying fresh fruits and vegetables.
Consider Press Releases
Press releases aren’t dead; they actively spread links and inform a wider audience about your business and website. Many people have generated thousands of website visits through press releases.
To get started, look for an SEO agency offering such services and publish newsworthy press releases about your business. Alternatively, you can search out Press Release syndication service providers to spread the word about your business.
Exchange Backlinks
Exchanging backlinks has become more common among businesses looking to rank. Business owners can identify strategic partnerships with other entrepreneurs who aren’t direct competitors but are in the same niche. For example, a restaurant business can collaborate with a food blogger for backlinks exchange. While both businesses aren’t in direct competition, they are in the same niche, thus providing beneficial traffic from a similar audience.
These ten strategies above have been tried over the years by many business owners with proven results to show. You, too, can explore these strategies or outsource your ranking and web traffic generation needs to experienced SEO agencies.
