Email marketing has long been an effective way for brands to connect to customers and boost sales, but that doesn’t mean that you’ve yet landed on a...
Author - Susan Guillory
Susan Guillory is the President of Egg Marketing, a content marketing firm based in San Diego. She’s written several business books, and frequently blogs about small business and marketing on sites including Forbes, AllBusiness, and Cision. Follow her on Twitter @eggmarketing.
You might look at other businesses in your industry and wonder how they manage to have such strong brand recognition. How do they sell so much more...
The average consumer will receive 117 emails a day this year. That adds up to over 42,000 for the year! How can your brand have any hopes of getting...
If you haven’t updated your website design since before social media or smartphones existed, it’s probably time for a little refresh. And while you...
It’s tough: you spend time carefully crafting marketing emails only to have the majority of your recipients totally ignore them. And yet…email...