What is a Hashtag?

Hashtags are used in microblogging and photo-sharing services such as Twitter, it is a metadata tag that is prefaced by a hash symbol. Some of the examples are #fashion, and #beautiful, you just have to use this symbol (#) before a word.

Why Should You Monitor the Hashtag?

Monitoring hashtag performance is essential for businesses because it helps in keeping up with everything that is being mentioned about you and your brand, or your marketing campaign online.

A hashtag strategy is important because using the correct hashtag will help to become more visible to your target audience. Hashtag in social media has significantly grown, they are very common and are used on most social media platforms such as Twitter, Instagram, and Facebook.

Benefits of Tracking Hashtags on Twitter

1. Determining your primary audience is crucial when using a hashtag. Geographic, Demographic, Psychographic, and Behavioral are the four levels of segmentation that will help in finding the audience. Research yourself which hashtag has the most retweets and views on your post or any other influencer post, track them, and follow their activity, from them you will know which hashtags are in trend and also find your target audience.

2. Identifying your brand influencers and measuring the most popular accounts that have used a certain hashtag is a great way to flag potential ambassadors that would deliver the best ROI. like if you are going to a baseball match and you know nothing about it, then you will first look for the best players of baseball who regularly post on #baseball and try to imply their strategy. In the same way, you should look for influencers who have the same brand as yours and try to look at what has worked for them.

3. Competitors and content research are the most important research. They provide us with the image of our brand by knowing and tracking our competitors, we can analyze what can work for our brand and what does not. To educate your content strategy you have to track your hashtag in your industry, for that you can use some hashtag tracking tools.

4. Sentiment analysis is used to help in finding out, how a user is feeling about your product or your post and what thoughts they are having while reading your stuff, creating a positive environment around you and your users is a must because then only they will able to trust you, if there is more negativity than people don’t want to read that again, there will be distrust among your users.

How to Monitor Hashtag Performance on Twitter?

Choose Your Hashtag Wisely

Choosing a hashtag is one of the difficult tasks, it will only be easy if you know your brand upside down, and for that, you have to research a lot on your brand or product, proper knowledge is a must. Make sure you have your own unique hashtag, through which people can relate your brand, and use clear, easy-to-read, and relevant.

Consider Your Timeline

You should be clear about your timeline, and which data will help you the most. Most of the tracking hashtag tools do not provide historical data, and some give only after the subscription. So it becomes more important to use the tools. Make sure you set up hashtag tracking before you start a campaign, to ensure that you have access to the entire campaign history.

Identify Your Key Metrics

The most important metrics that business track are called key metrics or KPIs, which shows the overall health and performance of your hashtag.

Customer engagement– This is the means through which you can create a relationship with your customers, it will show the number of likes, shares, clicks, and comments a hashtag received and help you to improve.

Customer impression– It is an advertisement or any other form of digital media rendered on a users screen, you may hear of “ first impression is the last impression”, it should be authentic, how many times this hashtag is seen depends on the quality and sentiment of that post, number of tweets multiply it by number of followers is equal to the number of impressions.

Customer reach– Discover which tweets you should be resharing multiple times in order to hit more of your audience, Twitter reach means how many feeds this hashtag shows up on.

Choose a Hashtag Tracking Tool

Amazing hashtag monitoring tools will help you see which hashtag is performing well, and what your audience is most interested in. Some of the best hashtag tracking tools are TrackMyHashtag, keyhole, and Brand24.

1. Trackmyhashtag

TrackMyHashtag is a Twitter hashtag analytics tool that allows tracking Twitter hashtags, keywords, accounts, or events. It can help you access real-time as well as historical Twitter data, only by typing (hashtag, keyword, @mention, or any topic). It provides data for any time period since 2006 in Excel or CSV format which you can use when needed.

Following are some of the features and metrics provided by TrackMyHashtag.

1. Real-time hashtag tracking- Track any hashtag, Twitter account, or keyword mentioned in real-time and see the results on the dashboard.
2. Historical hashtag data- Fetch the data from 2006 to the present time, write any keyword or hashtag it will show you all the historical data.
3. Competition hashtag analytics- Plan a social media marketing strategy and analyze the activities of your competitors.
4. Measure and analyze- With the help of an AI analytical platform, you can measure the reach of your Twitter hashtag campaign.
5. Find social media influencers-Find all the most influencer users who are trustable or responsible to promote any Twitter hashtag campaign.

2. Keyhole

Keyhole is a social media analytics platform that helps you effortlessly track hashtags, keywords, @accounts, and URLs on Twitter, Instagram, Youtube, and Facebook. It helps to create customizable reports and intuitive layouts which helps to create actionable insights.

Some of the features are:

• Influencer tracking- Identify top creators of your industry, and ensure that they only work with genuine influencers.
• Hashtag analytics- Generate and share reports for all your social media campaign and social channels, and find and analyze any conversation with hashtags to improve your social media presence
• Keyword tracking- It can find any online conversation that mentions your keyword
• Twitter historical data- keyhole historical data include total posts users, impressions, and influencers, they deliver reports in 1 business day.

3. Brand 24

Brand24 is a social media analytics tool that offers the ability to alert when the conversation on your brand hashtag reaches a certain volume. Some of the features are:

• Data exporting- Turn your data into automated PDF reports and infographics
•  Filtering- Focus on what is important for you by narrowing the results.
• Alters- Customize your alters the way you need them.
• Influencer score- Find out your industry influencers to make correct decisions about who you should be working with.

Conclusion

I have mentioned every possible detail that one needs for monitoring hashtags, and have written an abundance of content about which tool you should use, so you don’t have to waste any more time exploring the various alternatives, initiate TrackMyHashtag free trial and test the tool yourself.

The post How to Monitor Hashtag Performance and Engagement on Twitter appeared first on SiteProNews.

Find and Interact With Your Audience

When you first join Twitter – and we’re talking as an individual here, not as a business – finding your footing can be a tricky task. It’s not like Facebook, where it’s as simple as sending a friend request to your auntie and browsing her recent holiday photos, nor is it like Instagram, where you upload a whacky profile pic, write a quick caption and the jobs a good ‘un – for the most part at least. Twitter is a gateway to a whole new world – from crazy conversations and hot off the press topics, to communities formed from common ground or – at the other end of the spectrum – trolls that like nothing better than winding people up. And let’s not forget the spams and the scams – if you’re into certain topics like crypto, you just can’t avoid it. There really is a space for everyone on Twitter, especially as a content marketer.

How do you find your audience on Twitter? Where do you look for the content marketing community? An excellent place to start is the search bar. You can search by keyword or hashtag and then narrow your search by people or tweets. See the latest content marketing chitchat in real-time; take a look and see what people are tweeting about right now. Do this, and you’ll soon find others, with accounts big and small, also paving their way on the marketer’s Twitter.

Start Insightful Conversations

Insightful conversations can begin on Twitter as soon as you send your first tweet into the world. Connect with professionals or people who have similar interests, discuss hot topics, discover industry insight, and share your knowledge. Alternatively, use hashtags to search for trending topics that interest you and join the chat by replying and engaging with other users. Twitter allows you to interact with tweets from a massive range of users. Perhaps you’ll fall into conversation with an expert in your field, or maybe you’ll build a bridge between you and someone whose industry interests you. Personally, I’ve connected with a wonderful spectrum of people, from experts in Deconstruction to modern-day druids, Peruvian chefs to Bitcoin billionaires – all in the name of research.

Network With Like-minded Individuals

Networking – probably the greatest reason to get yourself active on Twitter. Linking up with like-minded individuals and the people making waves in your industry can heavily influence the trajectory of your career as a content marketer. From learning essential insights from the industry experts to being introduced to new opportunities, using Twitter for networking alone is a move worth making.

Find Your Dose of Feel Good

Despite many thinking the opposite, Twitter isn’t all doom and gloom. There are plenty of feel-good accounts to follow to ensure you get your daily dose of positivity whilst scrolling. In his research paper ‘A Boost of Positive Affect’, Social scientist Nathaniel Lambert discovered that people who consume good news regularly tend to be happier than those who don’t. In his four-week study, participants documented experiences that made them feel grateful, uplifted and more satisfied with their lives. A few of our favourite accounts to follow include Some Good News, The Happy Newspaper and Positive News.

Stay Informed and Up to Date

Just as you keep up to date with all the good news of the world, Twitter is a great place to keep informed with current affairs and the latest global news. See what’s trending in real-time without having to dredge through news sites or turn on the TV. Using push notifications, Twitter will also update you on the trending tweets within topics you choose to follow – perfect for the content marketer who wishes to stay on top of industry trends when they happen.

Unleash Your Creativity

Believe it or not, Twitter is a brilliant platform to unleash your creativity and put your art into the world. Interact with accounts like One Minute Briefs to challenge your skill and get your mind racing or take a gamble and share your latest infographic or blog with the online world. Let Twitter be your stage, and get ready to discover your audience.

Discover New Forms of Inspiration

Just as you get ready to put out exciting and creative content in the online world, Twitter is a great place to discover new forms of inspiration. Watch how other brands, influencers or creatives interact with one another, respond to trends or keep their audiences engaged and take note. Follow campaigns that you love, writers who craft copy that motivates you, and you’ll find a whole host of material and resources to inspire and inform you and your work.

Grow Your Personal Brand

Create and put out content that you feel passionate about and become known for topics of your picking. Interact with your audience and create valuable connections all at once. Share your valuable insight, express your opinions on recent happenings, watch your personal brand grow and inspire the next generation of content marketers.

The post Does Anyone Actually Use Twitter Anymore? appeared first on SiteProNews.

Today, businesses leverage social media platforms to get in touch with their audiences or target potential customers. For instance, online UK bookmakers often use social media handles to give out news, gifts, etc. This is because most of their audiences are very active on these platforms. As a matter of fact, social media is the best possible way to elevate a brand’s awareness, especially when it comes to gaming sites.

In this article, we will talk about some of the most popular social media platforms today.

What are the Best Social Network Sites Today?

According to the top social network analysis, some of the best social media platforms include:

1. Facebook

Founded by Mark Zuckerberg in 2004, Facebook is considered one of the largest social network apps today. It has more than 2.85 billion users (in July 2021) from different parts of the world. Apart from helping you network and stay in touch with your family and friends, Facebook also allows you to promote your products, brand, and business. You will find more than 65 billion Facebook pages of various companies or individuals, with approximately six million ads being promoted on the site. On average, a user tends to spend 58 minutes on Facebook each day. 

2. YouTube

In social network history, there is no other video-hosting platform that has done as well as YouTube. It was formed by three former PayPal employees Steve Chen, Jawed Karim, and Chad Hurley, in 2005. The platform allows users to upload and share videos, view them, and share, like, and comment on them. YouTube is accessible around the globe, and you can even create your own channels to upload any video you like. It has been estimated that 500 hours of videos are uploaded every minute on YouTube (as of 2019). 

3. WhatsApp

WhatsApp is a free messaging app that was intended for smartphones. It was founded by Jan Koum and Brian Acton in 2009. This app allows users to communicate with one another by sending text messages. Later updates also allowed the users to send photos, videos, voice messages, etc. Facebook acquired the platform for $19 billion in 2014, but the messaging app is kept separate from Facebook and its dedicated messaging Messenger app. 

4. Instagram

Instagram has been hailed as one of the best social network examples today. This app has proved to be quite useful for coaches, influencers, and product-based businesses. It was primarily launched as a platform to share photos and videos. Later, the app also allowed users to send messages to one another, similar to the WhatsApp platform. Instagram was founded by Mike Krieger and Kevin Systrom in 2010 and quickly registered a million users within two months. 

It currently boasts 1 billion users (as of July 2021)

5. Facebook Messenger

Facebook Messenger is the dedicated messaging app by Facebook. First developed in 2008, the app saw a lot of updates and was revamped in 2011. Messenger can be accessed on Facebook. For mobile devices, you will need to download the Messenger app separately. The Messenger app has quite an impressive social network rating and allows you to chat and exchange files, photos, and videos. New updates allow you to send money and now include games you can play with your friends. 

6. Tumblr

Tumblr is a microblogging platform where you can post photos, videos, text, links, etc. The platform quickly became popular among teens and younger adults. Tumblr is very similar to Instagram in that you can follow other bloggers and interact with them. Unlike Instagram, where you need to upload a photo or video, you can simply upload a text on Tumblr or a combination of text and photo/video. Tumblr was founded in 2007 by David Karp.

Tumblr boasts 496 million registered accounts as of July 2021.

7. Google+

You don’t need a social network review to know more about Google+ which is the fourth iteration of Google’s social networking services, following Google Buzz, Google Friend Connect, and Orkut. The platform was very similar to Facebook, allowing you to post videos, photos, and statuses to your stream (or feed). Additionally, you could also have private chats with family and friends. The service was first launched in 2011 by Bradley Horowitz and Vic Gundotra but was discontinued in 2019.

8. Twitter

If you are looking for a platform that allows for the best social network marketing, then Twitter should be your top choice. You can post 280-character messages called Tweets and interact with other users. The platform is available for both mobile and desktop devices. Like Instagram and Tumblr, users can post content that appears on their followers’ feeds and vice versa. You can also accompany your Tweets with hyperlinks, gifs, videos, and images. Twitter was founded by Evan Williams, Biz Stone, Noah Glass, and Jack Dorsey in 2006 and has become one of the most important online news sources today.

Twitter boasts 186 daily million users as of July 2021.

9. Skype

Skype is a social networking platform offering voice and video chats with others via your mobile devices, tablets, and computers. It was founded by Janus Friis and Niklas Zennstrӧm in 2003. Apart from sending simple text messages, you can also send and receive digital documents, videos, and images. According to statistics, approximately three billion minutes are spent on the platform. More than two trillion minutes have been used on video calls alone up to 2017.

According to Microsoft, Skype boasts 300 million daily users as of July 2021.

Final Thoughts

The above-mentioned platforms are some of the best social networking platforms today. It is important to first understand the significance of social networks. Only then can these platforms be used for the benefit of your company or brand.

The post Which Social Networks Ranked First appeared first on SiteProNews.

Twitter was launched in 2006 and became one of the most powerful social networking tools and search engines. The platform has millions of users from different parts of the world, who use it to find the latest information about various topics such as most popular esport games, including business-related information or simply political or economic news. According to research, it has been found that roughly 80% of the users are likely to discover new products and services here, out of which 52% will be the first ones to purchase them. Therefore, there is no denying that Twitter indeed has a reach for just about everything today.

What are the Best Twitter Marketing Practices for B2B Companies?

There is no doubt that Twitter offers a chance for B2B marketers to attract their potential customer base, improve brand awareness, and engage with prospective business clients from all over the world. Therefore, Twitter may be the best option for switching your business approach and reaching your audience on a massive scale. Here are some Twitter marketing tips that you can use for better B2B marketing results:

1. Identify Your Audience Base and Engage With Influencers

There are many ways to identify which audience base you want to target and approach appropriate Twitter influencers. Always start by fostering professional relationships. You can also look into potential leads by searching for specific keywords and terms that your target customer base often uses to describe themselves. 

Several online Twitter marketing tools can help you sift millions of users and narrow the list that fits right for your business. After you have narrowed down the search results, you can follow their Twitter accounts and engage with their content and tweets. Simply by replying, liking, and retweeting their posts, you will be able to turn this relationship into a professional one. 

2. Get Noticed By Potential Customers

Apart from influencers, you can also use Twitter to engage with potential clients and customers. There are three ways to do this:

One-To-One Approach

As the name suggests, this approach is where businesses have targeted conversations with an individual or business. 

One-To-Many Approach

In this approach, the conversation is started by one person and is directed to many others. This approach is often seen in traditional advertising and sends out promotional messages to more than one customer or client at the same time. 

Many-To-Many Approach

This approach is mostly seen in social media marketing and allows the conversation to reach a wide audience. The recipients can choose to actively engage with a response or listen silently. 

Relevance and consistency are the keys to encourage a positive and rewarding engagement with your customer base. Whatever communication style you choose, the messages must be personalized and tailored individually toward your audience. 

3. Answer the Questions

One of the increased Twitter interactions is customer service inquiries. The latest studies have shown that roughly 80% of customer service takes place on Twitter rather than other social media platforms. Therefore, it is a crucial task to answer the queries and questions of your customers to offer them a positive user experience and build trust. 

4. Understand Your Customer

A fundamental Twitter marketing strategy is to understand the likes and dislikes of your target audience. However, doing so is not easy – you cannot possibly monitor the Twitter profiles of every follower. Therefore, you can use various analytical tools to help you determine various aspects of your customers like the insights of their likes, language, and location, the type of content they share, the time they are most active on Twitter, etc. 

After you have figured these aspects out, you need to tailor your tweets to provide them with the best content at the right time. It is recommended that you plan your calendar and ensure that you post your content at the right time. There are several scheduling tools you can use for additional help. 

Another way to understand your target customers is to use the poll votes. By asking your audience to vote for their favorites, you will understand the likes and dislikes of your customers and tailor your marketing tactics based on the results.

5. Add Personality to Your Business 

It is not easy for B2B marketers to bring personality into their Twitter marketing campaigns on social media platforms. However, if you can develop a unique brand persona for your social media handles, you will stand out from your competitors. You need to look for Twitter marketing techniques that will work best for your business; knowing your audience will help you define the tone of your voice. 

However, you should be careful, lest your humor offends sensitive customers. You also need to remember that your audience will always have varying thoughts and opinions; therefore, you need to be very careful when it comes to controversial or subjectively humorous topics. 

6. Involve Your Employees

One of the best ways to achieve Twitter marketing success and build brand awareness is to involve your employees who are already committed to your company. The best way to start is to ask them to follow your company on Twitter, engage with the profile, and retweet the content. 

Your employees do not have to limit themselves to just one account either – they can create a work-related profile to engage with the company’s official Twitter profile. However, you need to ensure that the work-related profile is affiliated with the primary profile of your business. 

7. Drive Traffic to Your Website

You can encourage your Twitter followers to visit your website, asking them to click on the URL of your site. Additionally, ensure that you use trending and relevant hashtags. You can also share other relevant articles and pages with your followers. 

Doing these Twitter marketing services will improve your SEO performance. For B2B marketers, you can boost your company’s visibility and be placed higher in the Google search results.

Final Thoughts

The above-mentioned tips are just some among the many ways Twitter can be used for marketing. While the platform may have some issues, it is still a powerful and fast way to reach and connect with your audience. Having conversations with prospective customers and clients can help your company promote your products, company ethos, culture, and expertise. With the help of these marketing on Twitter tips, you will be able to make the most out of the social media platform. If you think that the task is not easy, you can always hire a professional to handle your company’s Twitter profile to help schedule posts, reply to comments and messages, etc.

The post Twitter Marketing Best Practices for B2B Companies appeared first on SiteProNews.

That question has always been a concern for almost all the organizations who are involved in social media marketing. Twitter, as we all know, is a powerful social media platform that has been there in the global market for the past fourteen years. And since its inception, it has been performing very efficiently to cater to all the needs of its users. Twitter has the potential to connect us with a large audience base located at different places seamlessly. You can market your product and services effectively by using some visuals or efficient words, and hashtags, and you are all set to go! At Least that’s how many businesses have profited from this amazing social media platform.

As of 2019, Twitter had almost 330 million active users on its platform. However, despite such a huge follower-base, there are many businesses that fail dramatically in attracting users to their Twitter page. Why? Reasons may be lack of good content, poor visuals, less engaging strategy, use of inappropriate hashtags, and so on. But, whatever it is, all the problems definitely have solutions, at least in the case of increasing Twitter followers. And that’s what today’s article talks about – how to optimize your Twitter account to get real followers! Read on to know more.

What can Twitter do for you?

Now, the first question that may arise in the minds of a few people is why do we need more followers? Or, how can more followers affect my services and business? Well, those are some questions one might have and is absolutely normal. We will give you answers to those questions!

Twitter is today’s most used and trending social media platform and is leveraged by almost all the people of the global market. Be it businesses, institutes, healthcare organizations, students, or even a normal person sitting in his/her home, everybody is present on Twitter. With such a huge community, it becomes a seamless task to market your products or services or to make people more aware of your brand. That’s why many businesses, to be precise, almost 67 percent of total B2B companies avail Twitter as a digital marketing tool. 

And if you are thinking that Twitter is only filled with students or a group of people that are social media addicts, then maybe you need to think again. As per a report by the Pew Research Centre, most Twitter users in America are well educated with salaries of $75,000 or more per year, which makes it a spectacular platform for attracting new business clients. The stats mentioned above make it clear that marketing on Twitter is not mere socializing but a robust approach that enhances your marketing efforts. And it is certain that if anybody is following your page, then they will surely visit your website to explore more about you and your products/services. That in turn will increase the organic traffic on your site, and who knows, may give you future clients and customers as well! 

Hence, it becomes of utmost importance to optimize your Twitter account to get more followers and maybe future leads and customers. 

But, how do we do that? Luring followers and retaining existing followers is a mind-boggling task, and takes much time and resources. Well, what if I say you can actually increase your followers without investing much of your time and resources! That would be amazing, wouldn’t it? So, read the article to the end to discover secret tips and tricks that you can implement in your Twitter social media strategy to get more followers.

8 Best Steps to Get More Twitter Followers in 2020

1. Write an Engaging Twitter Bio

The first and the foremost aspect that needs to be addressed is an engaging Twitter bio. And trust me, that’s way more critical than most of us think it is. Your Twitter bio is an amazing opportunity for users to know who you are and what you deal in. Furthermore, your Twitter bio also gives people a reason to follow you. So, try to make your Twitter bio as beneficial and engaging for the users out there as possible so as to increase your followers. Try to add lines that can help them to understand you and your work in a more efficient way. Also, don’t forget to add keywords related to your niche to attract the right kind of audience to your Twitter account. Keywords really help to showcase your Twitter account in front of the audience that is interested in your products or services. So, all in all, optimize your Twitter bio to lure the perfect audience seamlessly.  

2. Optimize Your Posting Time

The next big thing that should be kept in mind while targeting more followers is to optimize your posting time. Now, you need to know that there’s a particular time for every social media platform when users are highly active on it. In other words, during the day, there’s a particular time when most of the users of a particular social channel are active on the platform. What does that mean? How can it benefit you? Well, if you look closely, you will realize that it’s a huge opportunity for you to get more likes and views on your posts. Meaning, if you post during that optimal time when most users are active on Twitter, then chances are high that you will get more likes and views on your post. However, the optimal time is different for different locations, and you need not sit the whole day in front of your screen waiting to update your post at that optimal time. Instead, you can schedule your posts so that they reach more people at the correct time.  

3. Add a Twitter Badge to Your Website

Linking your website with your Twitter handle can also work wonders in increasing your Twitter  followers. 

In fact, many leading brands and retailers have actually done that and the results they got were super amazing. The logic behind it is pretty simple. We know that you worked hard on creating the most user-friendly and engaging website, and you might be getting enough traffic too! However, in today’s modern-times, most people are engaged on social media and what they see there becomes a trend. In other words, making anything popular involves presenting it on social media platforms. So, when you link your Twitter account on your website, your visitors will automatically visit your profile and eventually may hit your follower’s list. So, add your Twitter button in your header, sidebar, footer, or on any optimum location of your website. Here’s an example of how the leading software engineering firm Matellio.Inc has done that:

4. Post Visual-Rich Content

Now, if you not only want to lure new users to your Twitter account but also want to retain  existing users, then posting good-quality content is the key. You need to ensure that everything that goes to your Twitter wall has something meaningful and engaging for your users. It can be anything like a blog, a video, or an image with some text, but it should be engaging and useful to your followers. Although you can try experimenting with different sorts of content, keep it simple, short and include at least one image because, as we all know, a picture is worth a thousand words of text.  

5. Eliminate Automated DMs

With the introduction of AI in the global market, things have become more and more automated, and Twitter is no exception. Today, many organizations and some famous personalities utilize this amazing technology to respond to the queries or messages that their followers send. However, if you really want to connect with your audience and want to get more followers, then you should eliminate automated DMs. Meaning, if any of your followers sends a message or raises a query, answer them personally. You can even hire a dedicated person to  handle your social media account, but don’t use automated DMs because first, they do not sound human, and secondly, they might not solve the user’s problem as satisfactorily as a human. So, try to connect with your followers as much as you can because, if they get a proper response, then they might suggest their friends to follow you. 

6. Run a Contest

Now, you might be thinking, how can you run a contest on Twitter to gain more followers. In today’s highly competitive world, nearly all organizations are using some strategies to gain more popularity and eventually more business. So, you need an exclusive strategy that none or few companies have used, and running contests on social media platforms is very effective. To do that, you simply have to look for an engaging topic that your followers are interested in. You can even run a contest based on your popular products or services or even a new product that you want to market. Next, you need to prepare the contest guidelines and should select a prize, be it cash rewards, gift hampers, or even a shoutout. That way, more and more people will actually enjoy being your followers and surely recommend your page to their friends.  

7. Leverage Relevant and Amazing Hashtags

Hashtags are crucial for optimizing your posts and Twitter account. Imagine this situation, you are posting an update about a mobile app that your company has launched recently. It’s a food-delivery app. Now your followers may find that post in their feed, but what about other Twitter users. How can they find your amazing post that would compel them to follow you? That’s where hashtags come into play. When you put relevant hashtags in your posts, then your posts  are automatically displayed when a user searches for that particular hashtag. For instance, if you post about a food-delivery app, and a user searches for the same on Twitter, then the search results automatically display all those posts that have food delivery hashtags. So, in short, try to add relevant and trending hashtags in your post to make them more user accessible.     

8. Analyze Your Twitter Account 

Last but not least, analyze your Twitter account to get more detailed information about the performance of your marketing strategy. Implementing a planned strategy, posting high-quality content, and including visuals is a good technique to lure more users. However, it is still crucial to analyze your social account to obtain details like the engagement ratio, the reach of your post, the number of likes and shares, and so on. These metrics will help you to know what type of content is most liked by users, what type of content needs improvement, and what you should eliminate from your strategy. In short, analyzing your account will let you know what works best and what needs improvement. Leverage analyzing tools to get a detailed view of your account and strategy. 

Final Takeaway! 

To conclude, we can say that the world is changing at a much faster pace, and so are consumer needs. What was once trending has become a thing of the past today and new things have emerged on the global platform. Social media, which was once considered a platform for socializing, is benefiting a lot of companies today in promoting their brands across the globe. 

And that’s where the benefit of having more followers comes into play! If you have more followers, then eventually, your brand will grow and will surely become more popular globally. Your products will be more discoverable and your services will be leveraged by more users. So, follow the above tips and, if you have anything in mind related to increasing Twitter followers, do let us know. Till then, Happy Tweeting!

The post How to Optimize Your Twitter Account to Get Real Followers appeared first on SiteProNews.

Don’t worry, though! Even when finding thousands of followers may look like a big task, there are always some smart tricks and tactics that can bring you more followers quickly. 

How to Add More People to Your Follower List on Twitter?

The more followers you have, the bigger the audience, the more impressions you create, and the greater your reach. So, it is natural if you’re always worried about increasing your followers.

Here are a few tricks and tactics that can help you grow followers without putting in much effort.

Know Your Audience

The first thing that you must know is your twitter audience. If you need to hit the right audience with the right tweet, you must know what they think about you. 

You don’t have to tweet something that pleases everyone. Focus on your followers, know their interest, and produce relevant content for them. Your content strategy must be created based on the interests of your potential audience. 

Re-evaluate your campaign after getting new followers, keeping their likes, and dislikes in mind. To produce better content, you should understand the advanced search option of twitter that differs from the normal search by eliminating noise and making your search more particular. 

There are different tools that you can use for this purpose. For example, mention is a great way to monitor if your campaign is producing the right results or not. 

Tweet More Often

Since posting on Twitter needs short-form content, unlike other social media platforms, you need to post more frequently. Consistent tweets put you front and center with your followers and keeps them engaged. The number of posts can vary from 3 to 20 posts per day, depending on your engagement goals.

If you want to make each of your posts stand out, 3-6 posts a day will serve the purpose. But, if the goal is to make an impression for your brand as a whole, you can go as high as 20 tweets each day to keep your audience informed. 

Tweet at the Right Time

The timing of your tweets can make a huge difference when it comes to getting maximum views. Keeping your targeted audience in mind, you can select several times of the day when they are more likely to use social media. Audience engagement can differ based on the platform you use. 

After studying your audience and selecting the right time to target them, you can pre-schedule your tweets. Several tools can help you automatically post your tweets at a certain predetermined time. For example, Buffer is an excellent scheduling tool for automatic social media posting. 

Use the Right Hashtags

Using the right hashtags is a powerful way to reach out to a larger audience, no matter what platform you’re using. It helps you target people who are more likely to be interested in your content. 

Hashtags work for your twitter account, just like SEO works for a website – they help people find you based on their interest. 

You must use at least one hashtag to maximize the engagement of your post. To make sure that people can see your tweets, you can add more than one hashtag and increase your reach. A quick way to gain followers is to use trending hashtags.

Add Visual Details

Grabbing the attention of your readers is crucial and can be done by using some visual details. Attaching attractive pictures that you think will tempt your target audience is a great way to increase engagement. 

Visual content improves the rate of retweets and shares, so it can help you maximize your views. 

No matter how attractive your text is, it cannot beat the power of a visual component in your tweet. Pictures and videos make your tweet more shareworthy and attract the right people. 

Engage Your Audience 

Posting relevant tweets can help you improve your engagement. You can share a story that you think will motivate your audience to participate. 

Try to relate to your audience on a personal level. Design your tweets in a way that will spark a discussion. 

Help people connect and associate with your brand in a unique way. Give them a reason to pay attention to you by talking about some current issues. Talk about things that might be important to your viewers. 

Call to Action

Tell your audience what you need them to do. Be creative and persuade them to follow your instructions in your distinctive way. You want your audience to like, retweet, or share your tweet. 

Just ask them to do that using the right technique and it will provoke them to respond immediately. Using strong command verbs can help you generate a prompt comeback from the reader. 

Add a time limit. It will motivate them to act on your offer. Take advantage of their fear of missing your proposal. Provide them the right logic to follow your command. 

For example, instead of telling them to “Call Now”, you can offer them to take advantage of your “Free Consultation”. 

Conclusion

Despite being a social media platform, Twitter is a wonderful business tool that can be used to promote your brand by targeting the right audience. 

The post 8 Insanely Simple Tactics to Get More Twitter Followers appeared first on SiteProNews.

So, if you’re in the process of creating a social media marketing strategy for your brand, make sure to devise a Twitter marketing strategy as well. The focus should not just be on Facebook. Your business could do with Twitter’s 321 million active monthly users. Yes, you heard right. The number of twitter users has grown exponentially in the last four years. It’s good for brand exposure.

Now that being said, while devising a Twitter marketing strategy for your brand, you have to keep a few things in mind. Most notably, you need to ensure it contains a few key elements because without them, your strategy is bound to be ineffective.

Let’s look at the 6 must-have elements for your marketing strategy-

1. A Well-Defined Target Audience

You can’t possibly have a Twitter strategy without a target audience. In fact, it forms the foundation of any marketing plan you intend to create.

Can’t figure out who your ideal target audience should be? It’s pretty simple. It comprises of people who would be interested in buying your product or service. So, say for example, your company sells software for accounts. Then your target audience would be accounting firms, educational institutions and solo accountants.

If you’re still not sure of the scope of your audience, you can make use of a couple of tools to figure it out.

Twellow is like the Yellow Pages of Twitter, which you can use to find out Twitter followers who follow the niche your brand specializes in. You can also use Tweepi.com to scout for matching followers.

2. Concrete Goals and Objectives

If audience forms a core part of your Twitter marketing strategy, so do goals and objectives. Without clearly defined goals, your strategy will be ineffective to say the least. So before you spring into action, determine what exactly you wish to achieve via your Twitter handle.

Here are sample goals that can help you get a clear direction –

• Improve customer service

• Increase the traffic to your website’s blog page

• Increase product sales of your brand

• Promote your brand and its products

• Increase the number of Twitter followers you have

• Get leads that convert via increased customer engagement

You could have one single goal or a combination of them. That’s up to you. Just ensure they are time-oriented. Giving yourself a deadline can help you accomplish your targets better.

3. Tools to Monitor and Measure Your Plan

Formulating a Twitter marketing strategy is half the battle won. You have to constantly monitor and measure the plan you’ve created to know if it’s working or needs a change, which means you need a couple of tools at your disposal.

The right tools can help you know whether your tweets were received positively or negatively and what the level of engagement was.

As for tools you can use, Google Analytics will prove particularly handy. You can use Google Analytics to see how many users landed up on your site as a result of the tweets you shared on your handle. Another tool you can use is Tweet Counter. This tool will help you keep tabs on the followers you have, the people/businesses you follow and individual tweets.

4. Live Video Tweets

Video sells considerably well these days. Studies show 82% of Twitter users use the platform to watch videos. That’s a big number if you come to think of it, and is precisely the reason why live video tweets should be a part of your Twitter marketing strategy.

Putting up live video broadcasts is one of the most engaging and personal ways to increase brand awareness on a large scale. Especially now that twitter has added the facility to go live straight from the app.

What’s more, Cisco predicts that videos will drive 75% of the global mobile data traffic. So it’s your time to make hay while the sun shines and ensure that your brand gets the right kind of exposure on Twitter.

5. Tweets that Support a Cause

Customers these days are smart and have high expectations from the brands they follow on social media. They expect them to take a moral stand on critical issues such as the environment and other social and global issues.

Putting up positive, encouraging and sensitive tweets on burning issues will not only improve your brand’s image as a more humane and sensitive one but will also help increase the number of your brand’s followers on Twitter.

You can also use your Twitter account to join support groups and focus on empowering the neglected sections of society. Just ensure you maintain sensitivity and use the right Hashtags so you don’t offend anyone and also get more traction.

6. Room for Active Participation on Tweets

Twitter is a great place to engage your audience in meaningful conversations. It is a platform for discussion and debate and hence, your marketing strategy should include room for active participation on tweets. You should let your brand voice shine as well on a public platform like Twitter.

Again quite a few tools can help you monitor conversations on your Twitter handle. Some of the good ones include Tweetdeck, which keeps track of hashtags; and Talkerwalker Alerts, which help you monitor conversations around topics that are related to your brand.

The post 6 Elements that Must be a Part of Your Twitter Marketing Strategy appeared first on SiteProNews.

Here I would like to hop in and ask, why not both? Sometimes it may be too much to handle all the platforms that are available out there, however, if you are missing out on any one of them just because the local trend has shifted, it signifies a gross misjudgment on your part. 

Let’s have a look at the stats:

Twitter

Twitter currently ranks as one of the leading social platforms based on active users. In the recent year of 2018, Twitter had 326 million monthly active users sending millions of tweets per day.

Recent Stats [1]

• Number of Tweets sent per day is 500 Million 
• Percentage of active users on mobile is 80%
• Daily active users on Twitter are 100 million
• Total number of monthly active users are 326 Million

Using Twitter for your business promotion does not mean that you let go of other social platforms. In fact, using it along with other platforms will be a bonus for you because Twitter can increase your visibility in search engines; a plus that you won’t find on other social media sites.

Thus, Twitter can be utilized for exposure, branding and leads no matter what niche or size your business belongs to. 

Twitter Can Help You Rank Higher in SERPs

Twitter announced that tweets will appear in relevant Google search results. This means that your brand tweets could show up on the top making this a massive business boost. To reap the complete benefits of this feature, however,  you need to have a complete profile that is attractive to customers. Because, if you have a ton of tweets that are appearing in the SERPs but no website URL or incomplete information, you lose your customer between the interest and the intent parts of the funnel.

So many people who are unaware of your brand or services can actually learn about you with the help of Twitter search engine visibility. The more people you reach, the more sales you will make. Brand awareness is such an important factor in business growth. Simply being on Twitter can lead to more traffic and sales for your website.

This is a great benefit since practicing traditional SEO on your website can take months, if not years, to show results and bring you organic traffic. Whereas Twitter which is already an extremely popular social media platform can send traffic if you have a lot of followers and engagement. Remember to use URLs in your tweets because they are clickable and will provide readers with a direction to visit your site with a single click.

Real-Time Customer Service

People often come to social media and ask questions related to your product or services. Their first priority is to find you on social media rather than to visit your website and email you. The simple reason for this is the ease of access and availability. Everyone has twitter, Instagram and Facebook on their cell phones. They don’t need to go to a website, find the relevant page and then email you with their query. There is uncertainty surrounding this process as email platforms do not ensure read receipts either. Social media platforms and messaging applications, however, eliminate this uncertainty. Hence, if you are not active on social media, you are missing out on a lot of customer engagement that is vital to building trust among your audience.

Pull Marketing

Being on twitter will not only allow you to answer the queries of your audience and customers it can also assist you in Pull-marketing by opening a window into your client’s likes and dislikes. This may seem a little unorthodox but that is what will set YOU apart from your competitors especially if you provide B2B services. 

Let’s assume that you have a Web Design Agency. The sales department has reached out and been declined by the owners or CEOs of local businesses. Following them on twitter will lend you an insight into their personal life making it easier for you to start a conversation. Being thoughtful and putting in the effort to know your client will be highly appreciated and get you more leads. So, in short, we can say that Twitter presents a legal opportunity that has the same results as following someone around but without the danger of a restraining order!  

Refined Targeted Audience 

Targeted Audience means the people that are most likely to use your services. For example, if you’re selling toys, then your targeted audience is kids, not older people. Reaching your targeted audience is always the first step for generating quick leads and reaching them on Twitter is never difficult. Here are some twitter tools which will help you to find your targeted audience in no time.

#Hashtags

When people want to search for content on social platforms nowadays their first priority is to look for relevant hashtags. Your targeted audience has the same interests as you. So, if you add the trending or most used hashtags related to your product in your tweets, you will surely find many people who are already interested to try your products/services.

Hashtags are a blessing for digital marketers because they are a way to add keywords to your posts, even visual ones, without having the need to carefully curate an article or a description to include the relevant keywords. Now, you can be creative with the description and add hashtags so that the relevant audience can locate your tweet. 

I have already mentioned that Twitter has more than 100 Million active users daily. So, there are no surprises when I say that almost every day thousands of people search for the hashtags related to your service.

Retweets

You have no idea how a single retweet from a famous brand or person can help you reach thousands of people in no time. A retweet basically works as a share. For example, if you post a tweet and any influencer having a significant following retweets your content, then all of his followers will be able to see your message in their timeline. Getting a retweet from the profiles that provide the same services as you will really help you to reach your targeted audience

You can also invest some of your marketing budget in getting paid shoutouts from accounts with a high following. This will definitely be an investment especially if you have a small business that needs recognition in a specific area.

It’s Widespread Free Marketing

Running a business website and not joining Twitter is a massive missed opportunity. Twitter is like a free investment for your business because you have nothing to lose. It is the most popular platform for business promotion and even a decrease in popularity has failed to knock it off the list of most popular social platforms. 

Paid Ad Campaigns

If you don’t want to grow your business on Twitter by using hashtags and retweets, then you can use Twitter paid ad campaigns for your business promotion. Twitter will automatically promote your message to the relevant audience with the specific location you select. There are different pricing options for business promotion. You can see the details by clicking here.

Twitter can Help with Backlinks to Your Site

Backlinks are created when one website adds a link to another website. Backlinking is a key factor for ranking your site on search engines, especially on Google. When a person tweets something with your website URL, Google considers it a backlink. The more backlinks you get, the more it will positively affect your ranking.

There are many people on twitter who are waiting to share backlinks in their tweets. By reaching out to those people, you can easily make a deal with them to share each others links. 

How Can I Reach Those People?

Just by searching ‘backlink’ as a hashtag in the search bar, you can reach those people. You can see hundreds of tweets about backlinking on any given day. You can post your own tweet with a backlink hashtag request and see how quickly people will approach you to make a deal.

Conclusion

• There is no disadvantage for you at all to join Twitter for your business growth
• One of the best social platforms for business promotion
• It is easy for your audience to find, and communicate with, you
• It is helpful for them to see your latest updates quickly 
• You will get new clients 
• Helps you in Search Engine Visibility
• Gives you more quality backlinks

You can comment freely if you have any questions related to the article or you want to learn more about growing your business on Twitter or other platforms.

The post Why Is Twitter Still Important for Your Business? appeared first on SiteProNews.

Twitter Recent Stats

• Amount of Tweets sent per day is 500 Million
• Tweets with a GIF get 55% more engagement
• The best time to tweet is 3 p.m. on weekdays
• Total number of monthly active users are 326 Million

Source: https://blog.hootsuite.com/twitter-statistics/

Using Twitter to promote your business does not mean that you should leave other social platforms. However, using Twitter with other social platforms will add value. 

Twitter can increase your visibility in search engines, which differs from other social sites.

Whether you’re a freelancer or small business, you can use Twitter to help you grow new sales, meet new clients, or convert potential customers

Why Your Brand Needs Twitter

Twitter Can Help You Rank Higher in SERPs

Twitter announced that tweets will appear in relevant Google search results. This means that your brand’s tweets could show up in top search results. This possibility gives your business a chance to boost its visibility. 

To optimize your Twitter, you first have to make your profile informative by putting a relevant display and cover picture that complements your brand and has a bio.  

If you search famous celebrities on Google, you may find their tweets in Google’s results. For example, if you search “Trump” on Google, you will see his Twitter URL in the top results. 

Make Your Twitter Profile Known

Many people who are not aware of your brand or services can learn about you with the help of this Twitter search engine visibility. The more you reach people, the more sales you will make. 

Brand awareness is an important factor in business growth. People will buy from a brand that they know and trust. 

Twitter visibility can be a great tool in SEO as traditional SEO practices can take months and even years to see results.

Since Twitter is already an extremely popular social media platform, it can direct traffic to your site if you have a lot of followers and engagement. 

Remember to use URLs in your tweets as they are clickable and will provide readers easy access to your site with a single click.

Real-Time Customer Service

People often use social media to ask questions related to your product or services. A customers’ first reaction is to find you on social media rather than to visit your website and e-mail you. This because of the open access and availability. 

The majority of people have Twitter, Instagram, and Facebook on their cell phones. They do not need to go to the website, find the relevant page, and then email you regarding their query. 

Further, customers can see once you have read their message. This creates a real-time need for action, which email does not provide.

If you are not active on social media, then you are missing out on potential customer engagement that is vital for building trust among your audience.

Real-time responses will ensure that your customers trust your brand and feel connected with the company. 

Integrate Pull Marketing

Being on Twitter will not only allow you to answer your audience’s questions, but it can also assist you in pull-marketing by offering insight into your client’s likes and dislikes. 

Reading into your consumer interests will set you apart from your competitors, especially if you are a B2B business. 

For example, if you want to connect with a business, follow them on Twitter to gain insight into their business, making it easier for you to start a conversation. 

Being thoughtful and putting in effort to know your client will be highly appreciated by the company you are targeting.  

Refine Your Target Audience 

A target audience is your ideal client. 

For example, if you’re selling toys, then your target audience should be kids or their parents. You do not want to start a marketing campaign that appeals to single people in their 20s because they probably have no interest in buying toys. 

Reaching your target audience is essential for generating quick leads. Twitter provides an easy channel to reach your targeted audience. Use these Twitter tools to connect with your customers:

#Hashtags

When people want to search content on social platforms their first priority is to search the relevant hashtags. Thus, using hashtags is the key to reaching your target audience. 

Your target audience should have the same interests as you. If you use and follow the trending or most-used hashtags related to your product, you will find many people who are already interested in trying your products or services.

Hashtags are a blessing for digital marketers as they are a way to add keywords into your posts without needing to carefully curate an article or a description to include the relevant keywords. 

With hashtags you can be creative with the description and add hashtags, so that the relevant audience can locate your tweet. 

Retweets

A single retweet from a famous brand or person can help you reach thousands of people quickly. A retweet is similar to a share. 

For example, if you post a tweet and an influencer then retweets your content, all of his or her followers will be able to see your message in their timeline. 

Getting a retweet from companies that provide the same services as you will help you reach your target audience

It is easy for you to reach people you wouldn’t normally access by using hashtags and retweets because there is no significant effort required. 

It is good practice to answer people’s questions that relate to the same industry and services you are involved in because it will help curate new followers and boost your brand image.  

Paid Ad Campaigns

If you don’t want to grow your business on Twitter by using hashtags and retweets then you can use Twitter paid ad campaigns for business promotion. Twitter will automatically promote your message to a relevant audience that you can filter by location, age, and interests. 

There are different pricing models for paid ad campaigns. You can see the details by clicking here. 

Conclusion

There is no disadvantage for you at all to join Twitter for your business growth. It is one of the best social platforms for business promotion and comfortable for your audience to find you and communicate with you. It is helpful for peoples to see your latest update in a short time, that can increase the chances of getting new clients surely.

The post Why Twitter Is Still Important for Your Business? appeared first on SiteProNews.

Twitter is a mine of information and people love it because it plugs them into all the latest news, events, and trending topics. These statistics are proof- 

• Each day 500 million tweets are sent.
• 326 million people log in to it every month.
• It has a global reach, supports over 40 languages and 80% of its users are Non-Americans. 
• 75% of B2B marketers are on Twitter.
• Twitter ads are 11% more effective than TV ads during live telecasts. They are 9% more retentive too.

Tips To Use Twitter Analytics

Achieving the maximum impressions and engagements requires insights that are only available through data analysis. Here are a few tips to use Twitter analytics to extract information from your data.

Gain insights into your audience: The followers tab in the Analytics Dashboard gives you a lot of data about your followers’ interests, location and demographics. It provides information about the other people your followers follow, their top five interests, etc. When you have credible data about your followers, you can create and post content that is aligned with their interests and lifestyle. The analytics also allows you to compare your followers to other categories and gives you information about the growth of your follower base.

Understand what tweets work for you: It is essential to understand the type of content your followers like in order to improve your engagements. Engagements are actions that people take once they are exposed to your Tweets – follow, retweet, like, click on a link etc. Engagement rate is the number of total engagements divided by the total number of impressions for a tweet. Analytics helps you to keep a tab on your post impressions and engagement. They calculate the engagement rate of each tweet, present the data as a comprehensive table which gives an overview of each one of your Tweets. Following the metrics will give you a clear idea of which posts were liked and which weren’t while providing a guideline for future content.

Know when to tweet: The Tweet Activity tab gives you an overview of the metrics of your posts. You can view the entire engagement and performance history of a post over a set period of time or since it was created. Analytics help you to see the bigger picture by generating data. You can generate it in two ways – based on a date range which analyzes the impact of all your tweets within that range or based on a specific tweet. Close examination of the data will give you a fair idea of what to post and when to post.

Leverage events: The events tag on the Twitter Analytics dashboard gives you a heads up on all upcoming events, holidays and recurring trends. It gives you a very clear picture of what is being Tweeted and the trending hashtags. It has different tabs which list out all the events for a particular date. These can then be sorted for greater clarity, according to event types and location. You can leverage this information to create content that is relevant to the trending events.

Track the performance of your ads: Twitter analytics provides you with a chart that gives you an overview of your paid Tweets’ performance. In the Tweets tab, there is an option for Promoted Tweets where you can get all the data about impressions and engagements for all your Twitter Ads. It also allows data comparison and gives Conversions information. It creates a comprehensive picture of your Twitter ads campaigns and their performance. The ads data is only available for 91 days, hence it is useful to download the data regularly and save it. 

Check the growth of your followers: Twitter analytics can generate an interactive timeline that gives you insights into your followers and their interaction with your tweets. It provides information about the exact follow count of any given day. The timeline can be traced back to the day the account was created. Follower statistics can give insights into your interaction with your audience and help to streamline the activities on your Twitter account and accelerate follower growth rate.

Capitalize on your successes: The Analytics give a comprehensive view of all posts and their performance. The tweets that perform well are the ones where everything such as – tone, language, hashtags, day and time of the post was done right. Take a combination of your top performing tweets and study them to get a good idea of what worked. Use these results to create a content strategy for your brand.

Key Account Metrics To Track

There are three important metrics that you need to pay attention to as they provide a summary of your account activity. These metrics are:

Top followers: These are people who follow you and have the greatest number of people following them. They can expand the visibility of your posts through retweets and favorites. Also, top followers are either influencers or are connected to influencers and this can help you if and when you need to recruit one.

New followers: New followers are people who have been exposed to your content, have received some value from it, and decided they want to see more of the same from you. If your follower base is growing, your content strategy is working.

Top tweet: The tweet that has the maximum impressions for a given period of time is your top tweet. Its success at reaching more people speaks of the efficiency of your content strategy and all that you are doing right.

Key Ad Metrics To Track

While impressions and engagements are important metrics to track, you cannot ignore other key metrics that define your Twitter ads strategy. These include:

Results: Each ad is aligned to a desired action that you want your followers to take. Twitter ads results can assist in tracking a number of actions which include impressions, engagements, views, link clicks and conversions. These metrics will help to determine whether your ad strategy is delivering on its promise or not.

Cost per result: It is essential to know how much you are paying for each user action. These include actions such as retweets, likes, link clicks as well as impressions. Tracking the CPR will help you keep on top of your budget and also provide you with an insight into the ROI.

Wrapping Up…

Hopefully, these tips to use Twitter Analytics will help you understand the performance of your Twitter posts better and help you create and promote Tweets 

that have a better engagement rate. It will also help you to plan your Twitter ads campaigns, so they are more efficient and deliver you the best CPR and ROI. 

The post Best Twitter Analytics Tips for Your Business appeared first on SiteProNews.

Over the years, social media sites – Facebook, LinkedIn, Instagram and Twitter have skyrocketed in popularity amongst businesses and marketers looking to spread positive word about their brand, cultivate a community of loyal followers and generate torrents of traffic. 

But here’s the shocker: 

Facebook recently introduced its ‘ZERO’ update. According to the new update, Facebook will show less of marketing content in its news feed.

No wonder:

A large number of Facebook marketers have already shifted to Twitter to engage with their existing and potential users, spread the word about their brand, build a community of engaged followers and much more.

Wondering why Twitter? 

As of 2017, there were 330 million monthly active users on Twitter. 500 million tweets are made per day and more than 37% of users Tweet or Retweet several times per day.

And that’s not all: 

75% of Twitter users feel better about a brand after following it on Twitter and reading its Tweets. 

But here’s the shocker:  

Measuring ROI and building an engaged community on Twitter remains a challenging task for most marketers. 

In fact, 45% of Twitter marketers believe that measuring ROI is the biggest challenge, whereas for 36% engagement remains the biggest challenge.

What does this mean for you? 

You’ll need to be systematic with your Twitter marketing strategies and dedicate 100% of your resources to scale your efforts. 

If you’ve been trying to cultivate a community of engaged followers and brand advocates on Twitter, you’re in luck. Today, we’ll reveal 5 insanely actionable tips to help you drive an ocean of traffic from Twitter.

Let’s do this! 

1. Always Tweet with Relevant Links 

You’ll be surprised: 

Most Twitter users believe that tweets without relevant links are spam. 

Why? 

This is because users aren’t able to read the accompanying content and corroborate the claims made in the tweet. 

This means: 

You must always include a relevant link in your Tweets. 

Here’s how Hubspot does it:

Okay! That was about tweets…

But how would you make your website visitors tweet your blog posts? 

Simple! 

Embed “Click to Tweet” or “tweet this quote” links within your blogs to make your readers tweet “quotes”, “stats” or “facts” directly from your blog. 

This simple trick can help you get new visitors to your site and boost your SERP rankings. 

After all: 

Social Signals carry 5% weightage in the overall search ranking ecosystem.

Let’s move on to the next easy to follow tip on our list…

2. Include Images in Your Tweets

Pictures are worth a thousand words and in the case of Twitter, pictures are worth more than those 280 characters of text…

Surprised? Don’t be! 

Tweets with pictures get 2X more engagement than tweets without images.

What does this mean? 

If you want Twitter users to read, retweet and engage with your tweets, you’ll need to share amazing graphics and images in your tweets. But it makes sense to play by the rules. So add images that are relevant to your tweets and the links you’re sharing. 

Here’s how Red Bull India does it brilliantly:

3.  Keep Your Tweets Short & Sweet 

Okay! We needn’t tell you this…

…but keeping it simple is the secret stash of success for most Twitter influencers. 

Why? 

This is because short and simple tweets get 21% more interactions!

Yeah! That’s true! 

So always keep your tweets simple, crisp and to-the-point. 

Be specific in your tweets without giving away everything to create a sense of interest around your tweets. 

Remember, the suspense quotient of your tweets will persuade your followers to click on the links in your tweets. 

Here’s an example of how Copyblogger piques user interest with its tweets:

Moving on… 

4. Don’t Forget to Include Industry Hashtags in Your Tweets 

Did you know?

Using industry hashtags in your tweets can get you 2X more engagement than tweets without hashtags. 

Therefore: 

Try to include hashtags related to your industry in order to broaden your reach. Strategic use of hashtags will help you reach out to those who aren’t following you but are on the lookout for information pertaining to your industry.  

Here’s an example: Policybazaar Twitter constantly and strategically uses hashtags to reach out to new followers and potential customers.

Are you still looking for proof to validate the use of hashtags in your tweets? 

You’ll be surprised to know: 

India’s leading web insurance aggragetor, Policybazaar has been able to cultivate a community of engaged followers and generate high-quality, sales-ready leads using industry hashtags on Twitter. 

No wonder: 

VAIZLE’s Annual Social Media Report on 100 Indian Startups named Policybazaar amongst the top 3 startups making strategic use of hashtags on Twitter.

Now that you’re all set to use Hashtags: 

Don’t get carried away and overdo the use of hashtags. Make it a point to include not more than 3 hashtags in your tweets. 

Don’t forget to create your unique brand keywords and bank upon the popularity of trending hashtags.  

Let’s slide to the last and the final tip on this list…

5. Time Your Tweets Right 

Here’s the brutal truth about Twitter marketing:

There are WAY too many marketers who think publishing tweet after tweet is the best way to reach out to new people and potential customers.

If only it were that easy…

If you’re serious about driving traffic and generating high-quality leads from Twitter, you’ll need to time your tweets right.

Remember: 

Your target audience will read and interact with your  posts only when they are available on Twitter. 

Therefore:

You’ll need to make sure of publishing your tweets when your target audiences are most active on Twitter. Only then will you be able to drive maximum traffic and generate the most sales-ready leads.  

Typically: 

Tweets published between 9 and 10 AM and between 5.30 and 6.30 PM get the maximum engagement. In addition, tweets published during lunch hour also grab a maximum share of CTR.

Now it’s Your Turn! 

You just saw 5 simple-to-follow Twitter tips that will help you stay ahead of the curve in 2018 and beyond. Yes, it takes a lot of hard work and strategic thinking to win the battle of attention on Twitter. But with these 5 tips you already know ahead of time that your hard work is going to pay off.

So go ahead. Put the learning into practice and drive torrents of traffic and lead back home from Twitter.  

All the best!

The post Top 5 Twitter Tips To Stay Ahead of the Curve in 2018 and Beyond appeared first on SiteProNews.