Twitter currently ranks as one of the leading social platforms based on active users. In 2019, Twitter had 326 million monthly active users. Registered users can view and post tweets as well as follow other users for latest updates
Twitter Recent Stats
- Amount of Tweets sent per day is 500 Million
- Tweets with a GIF get 55% more engagement
- The best time to tweet is 3 p.m. on weekdays
- Total number of monthly active users are 326 Million
Source: https://blog.hootsuite.com/twitter-statistics/
Using Twitter to promote your business does not mean that you should leave other social platforms. However, using Twitter with other social platforms will add value.
Twitter can increase your visibility in search engines, which differs from other social sites.
Whether you’re a freelancer or small business, you can use Twitter to help you grow new sales, meet new clients, or convert potential customers
Why Your Brand Needs Twitter
Twitter Can Help You Rank Higher in SERPs
Twitter announced that tweets will appear in relevant Google search results. This means that your brand’s tweets could show up in top search results. This possibility gives your business a chance to boost its visibility.
To optimize your Twitter, you first have to make your profile informative by putting a relevant display and cover picture that complements your brand and has a bio.
If you search famous celebrities on Google, you may find their tweets in Google’s results. For example, if you search “Trump” on Google, you will see his Twitter URL in the top results.
Make Your Twitter Profile Known
Many people who are not aware of your brand or services can learn about you with the help of this Twitter search engine visibility. The more you reach people, the more sales you will make.
Brand awareness is an important factor in business growth. People will buy from a brand that they know and trust.
Twitter visibility can be a great tool in SEO as traditional SEO practices can take months and even years to see results.
Since Twitter is already an extremely popular social media platform, it can direct traffic to your site if you have a lot of followers and engagement.
Remember to use URLs in your tweets as they are clickable and will provide readers easy access to your site with a single click.
Real-Time Customer Service
People often use social media to ask questions related to your product or services. A customers’ first reaction is to find you on social media rather than to visit your website and e-mail you. This because of the open access and availability.
The majority of people have Twitter, Instagram, and Facebook on their cell phones. They do not need to go to the website, find the relevant page, and then email you regarding their query.
Further, customers can see once you have read their message. This creates a real-time need for action, which email does not provide.
If you are not active on social media, then you are missing out on potential customer engagement that is vital for building trust among your audience.
Real-time responses will ensure that your customers trust your brand and feel connected with the company.
Integrate Pull Marketing
Being on Twitter will not only allow you to answer your audience’s questions, but it can also assist you in pull-marketing by offering insight into your client’s likes and dislikes.
Reading into your consumer interests will set you apart from your competitors, especially if you are a B2B business.
For example, if you want to connect with a business, follow them on Twitter to gain insight into their business, making it easier for you to start a conversation.
Being thoughtful and putting in effort to know your client will be highly appreciated by the company you are targeting.
Refine Your Target Audience
A target audience is your ideal client.
For example, if you’re selling toys, then your target audience should be kids or their parents. You do not want to start a marketing campaign that appeals to single people in their 20s because they probably have no interest in buying toys.
Reaching your target audience is essential for generating quick leads. Twitter provides an easy channel to reach your targeted audience. Use these Twitter tools to connect with your customers:
#Hashtags
When people want to search content on social platforms their first priority is to search the relevant hashtags. Thus, using hashtags is the key to reaching your target audience.
Your target audience should have the same interests as you. If you use and follow the trending or most-used hashtags related to your product, you will find many people who are already interested in trying your products or services.
Hashtags are a blessing for digital marketers as they are a way to add keywords into your posts without needing to carefully curate an article or a description to include the relevant keywords.
With hashtags you can be creative with the description and add hashtags, so that the relevant audience can locate your tweet.
Retweets
A single retweet from a famous brand or person can help you reach thousands of people quickly. A retweet is similar to a share.
For example, if you post a tweet and an influencer then retweets your content, all of his or her followers will be able to see your message in their timeline.
Getting a retweet from companies that provide the same services as you will help you reach your target audience
It is easy for you to reach people you wouldn’t normally access by using hashtags and retweets because there is no significant effort required.
It is good practice to answer people’s questions that relate to the same industry and services you are involved in because it will help curate new followers and boost your brand image.
Paid Ad Campaigns
If you don’t want to grow your business on Twitter by using hashtags and retweets then you can use Twitter paid ad campaigns for business promotion. Twitter will automatically promote your message to a relevant audience that you can filter by location, age, and interests.
There are different pricing models for paid ad campaigns. You can see the details by clicking here.
Conclusion
There is no disadvantage for you at all to join Twitter for your business growth. It is one of the best social platforms for business promotion and comfortable for your audience to find you and communicate with you. It is helpful for peoples to see your latest update in a short time, that can increase the chances of getting new clients surely.
