Using relevant external and internal links on your site increases the search visibility and rank of your website. Both the links contribute heavily to enhancing your SEO strategy.   

In this post, we’ll cover:

• What are internal links and external links  
• How both are important for SEO

Let’s dive right in:

What is an Internal Link? 

Internal links are defined as hyperlinks pointing to pages on the same domain. 

In other words, internal linking is the practice where you create a link from one page on your site to another page on your site.

Interestingly enough, internal links aid Google in finding, indexing, and understanding pages on your website. 

Apart from helping search engines, internal links are helpful to users too. They create a hierarchy of importance for your pages, give the context of your content, and enhance the navigation of your website.

For any site wishing to rank higher in Google, internal linking is key. 

As internal linking connects your content, this creates a contextual map of your site for Google and other search engines. Moreover, internal links create the hierarchy of your site by providing crucial pages with more link equity than less important pages, resulting in an increase in the SEO ranking potential for each linked page. 

All said and done, it’s time we understand in detail how internal linking helps SEO (Search Engine Optimization). For those new to the term, SEO is the process where you undertake steps to help a content piece or site rank higher on Google. 

How Are Internal Links Important for SEO?

So far, it’s safe to say that you can’t ignore internal links. 

Let’s now head straight into how internal links are important for SEO:

1. Helps Google in establishing a contextual index

With internal links, you can easily communicate to Google which pages you want to rank on a specific keyword. This is particularly important if you have multiple pages about the same topic that target similar keywords in page titles, texts, etc. Just build internal links with the appropriate anchor text and help Google differentiate which page fits which search intent. 

2. Internal link architecture works as a guide for search crawlers

As mentioned, internal links help search engines crawlers better understand your site. They also help crawlers identify which pages hold the most importance.  

Now, when a larger number of links point to a particular page, it sends out a signal that the page holds importance. This, in turn, helps search engines determine which pages to return in search results.

3. Provides a Good User Experience 

It’s a known fact that people visit your website with personalized needs and intentions. For instance, some are looking for your service or product description, while others are looking for a means to contact you. 

You can conveniently answer these needs and intentions with the help of internal links.

Build internal links to bring your readers to a relevant page so that they can gain more information. Provide them with a great user experience. Search engines appreciate sites that offer a good user experience, thus improving the site ranking.

4. Keeps readers glued to your site for longer 

When you retain visitors for a longer time on your site, it positively impacts your search rankings. Internal links result in visitors spending more time on your website, reducing your bounce rate.

Bounce rate is the percentage of visitors to a specific site who navigate away from the website after they view a single page.

Tip: For decreasing your bounce rate, present site visitors with a lot of content options that can interest them with the help of internal linking. 

What is an External Link?

An external link is a link pointing from one domain to another. 

If a site links to your site, it is called external linking. 

Also, if your website links to another site, this is also known as external linking. 

Now, when you talk of external links, here’s a simple terminology you need to understand:

When a hyperlink from a site links to your site, it is called a “backlink” or an “inbound link”. Whereas when you link to another website, it is called an “outbound link”.

If you further break down outbound links, it has two categories:  

1.  Dofollow links

Dofollow links signal the search engine crawlers to follow the link and pass link juice or link equity to the linked website. This can help increase their rankings.

Link juice means the authority a page has based on the number of links pointing to it (whether that is an internal link or an external link).

2. Nofollow links 

Nofollow links indicate to the search engine crawlers not to follow the link and not to pass any link juice. 

Now that you know the types of external links, let’s head straight into why they are important for SEO.

How are External Links Important for SEO?

External links may be a small factor in SEO, but they still are an important one. Because they are one of the toughest metrics to manipulate, search engines use them to know the reputation of your website and increase your ranking. 

Here’s a closer look at how external links are important for SEO:

1. Your piece gets rewarded with search rankings

The links you embed indicate the quality of your content to search engines. Think about it this way: the chances of low-quality sites linking to a greater number of low-quality pages are higher. Great content, on the other hand, usually links to other amazing sources. This makes search engines favor articles that have quality external links. 

2. Linking out can also mean more links for you

Once you link to other sites, chances are, they might link back to your site. It is a much more effective method than reaching out to other sites to link back to you via emails. 

3. Outbound links add value to the reader experience

We all want to offer a wide, well-informed picture of a certain topic.

Well, external linking can help you with this.

It can help you write a valuable, extremely thorough content piece. How?

External links are an amazing way to embed additional resources in the body of the article. With their help, you can include white papers, related articles, and case studies.  

Conclusion 

Here’s what we established through this post:   

For Google to see the value of your pages, you need to carry out internal linking. This is because it will help the search engine in finding, categorizing, and determining the value of your pages. 

When you talk of an external link, on the other hand, it is a link pointing from one domain to another. It is important for SEO because it helps you earn more links and adds value to a reader’s experience.   

The bottom line? Both external and internal linking have many benefits for SEO. As per the latest statistics, 42% of SEO professionals dedicate equal time to building external and internal links. So, what are you waiting for? Get cracking and start focusing on these links today!

The post External Links and Internal Links – How Are They Important For SEO appeared first on SiteProNews.

When it happens, the only thing you need to worry about is finding out why and taking counteractive measures.  In this article, we will share why rankings fall and how they can be recovered. 

Reasons Why Websites Lose Ranking on Google

Website rankings are ruled by Google algorithms which change constantly. No one can pinpoint the exact reason for a drop in rankings every time. However, there are some ranking factors that SEO experts know will impact your rankings. Some common causes include the following:

Hacked website 

Your website being hacked can lower your rankings. However, it is one of the rarer causes. You can quickly identify whether your website has been hacked by going to your Google Search Console, expanding the Security and Manual Actions option, and clicking on security issues. A dialogue box will open:

• If it shows ‘no issues detected,’ then your rankings have not dropped due to hacking
• If it shows an issue, you need to fix the problem immediately.

Google Penalty 

Google penalties are another rare occurrence. However, they may happen if Google notices that your website violates webmaster quality guidelines, such as having duplicate content on your site. You can quickly identify whether you have been issued a penalty from the Google Search Console, just like you can identify security issues.

Change in content

Another primary reason for a drop in rankings can be the recent changes you made to your content. If your content changes are not optimized enough to meet search ranking requirements, your rankings fall.

Lost backlinks

Backlinks play a vital role in your search engine rankings because they help determine your site’s domain authority.  If you lose some of your high-authority backlinks, your rankings can drop significantly.

Deteriorating user experience

All search engines emphasize providing exceptional user experience and include page load speed and mobile-friendliness as ranking metrics. If your website’s user experience is diminished due to shortcomings in these areas, your rankings will drop.

Someone published better content

Every day thousands of articles are posted on the internet for a set of keywords. If an article is published with better content than yours, it will likely take your place, and your SERP standing will fall.

Pages tagged as Noindex

If your developers unintentionally leave Noindex tags on your web pages during the transition from the development to the production stage, search engine crawlers will read the tags and fail to index those pages.  Such pages can lower your rankings.

A disallow protocol in your Robots.txt File

Like the Noindex tag, the disallow protocol also tells search engines not to crawl specific pages on your website. Some disallow protocols, however, are added explicitly to some backend files. You should consult your developers to identify whether any of them were added incorrectly. If yes, then you need to remove them. 

Changes in algorithms 

Google algorithms are constantly changing, although most changes are not disclosed. However, once in a while, Google makes some massive changes, creating a tremendous shift in rankings. You can, however, get back on track quickly enough if you simply follow the new guidelines. 

Tips for recovering your lost rankings and enhancing them

Now that you know the most common reasons for a shift in rankings, you can fix any issues to get back into the top spot. Here are a few things you can do to improve your ranking:

Start with checking your Google Search Console

The Google Search Console is your ultimate tool to check what’s going on with your website. You can track your website traffic and performance there and see if there are any security issues or penalties. 

Fix security issues 

If your Google Search Console shows a security issue, you need to fix it. A hacker may have installed malicious software or malware on your site, and you need to remove it as quickly as possible.

Remove the Noindex tags and disallow protocols

If one of your developers inadvertently added the Noindex tag to your webpages, a quick fix is to remove those tags. 

The first step is to identify all noindex tags. You can use tools to identify non-indexed pages.  Or, you can simply go to the View Page Source option on your browser and search for noindex to find the pages that are not indexed.

Similarly, you need to check for any disallow protocols in the robot.txt file. Consult with your team and identify the disallow protocols your developers have left intentionally and leave those alone. 

Perform a site redirect

Often, you need to make a lot of changes to your website. It can be a simple migration to a new domain, a change in your site’s URL, or other structural changes. Whatever the reason, when these changes happen, search engine crawlers re-index your site, and you lose your old rankings.

To prevent that from happening, you need to perform a redirect every time you make such changes.  You can implement redirects on your site through various plugins available on your CMS. 

Generate more links

Another common reason for a drop in rankings is losing high-authority backlinks. In such cases, you need to generate more backlinks, internal links for multiple keywords to make up for the lost links. It is a time-consuming exercise, but the results are worth it. 

Create better content

One sure-shot way of increasing your rankings is to create valuable content for your website. Value-adding user content plays a vital role in enhancing the user experience. By reading relevant keywords, metatags, headings, descriptions, and backlinks to your content, you can make it easier for search engines to crawl and index your website.

Fix technical glitches

Any technical SEO factors such as page loading time, crawl anomalies, mobile-friendliness, and URL issues must also be taken care of to enhance your rankings.

Keep an eye on Google algorithm changes

Algorithm changes are constantly happening. Still, you need to be aware of the changes to stay ahead of the game. Some changes are too minor to make a difference, but some can turn the tables on you. To maintain your rankings, you need to regularly update your website to be in compliance with algorithm updates.

Don’t forget about SERP updates

It’s not just algorithms that are updated; Google updates SERP layouts as well. For example, snippets, ad positioning, etc., keep changing to enhance the user experience. Update your website to keep up with these SERP changes.

Summing up

In the end, the most important thing is not to panic when you see your rankings fall. There is always a solution. You just need to analyze the situation, find out what’s causing it and then fix it. Studying your website regularly and keeping track of ranking metrics and algorithms is the key to staying on top.

The post How to Recover from Lost Rankings on Google appeared first on SiteProNews.

And that’s the reason why the white label software industry is thriving in today’s market space. The SaaS platform market reached USD 158.2 billion in 2020, and experts predict it will reach USD 307.3 Billion by 2026. White label solutions are similar to referral marketing software. They make it easier for businesses and marketers to become a one-stop-shop for their clients as they deliver those services which you can’t provide in-house. 

Here we share some of the best white-label solutions you can use to grow your business. But first, let us understand what white label software means.

What is white-label software?

White label software is developed without a brand name or label so that the buyer can resell to their clients under their name. White label software can offer one or multiple services depending upon client requirements. White label software is mutually beneficial because the seller gets money for their product, and the buyer gets to resell more services.

What are the benefits of hiring a white label software partner?

The first question that may arise in your mind after reading about white label software is “Do I need it?” The answer lies in the benefits a white label software can provide your business. 

• White label software helps you expand your service offerings to your clients.
• You can scale quickly and exponentially with the help of a white label software partner.
• You get more time and resources to focus on your core activities.
• You get more services in a cost-efficient manner.

What should you consider before you hire a white label software partner?

There are a few things you should look for when hiring a white label partner to find the best match. They are:

• Same goals and vision: Sharing the same vision helps you work well as a team.

• High-quality product or service: Without quality services, there is no point in hiring a service provider.

• Experience and market reputation: You need to consider if they know what they are doing and whether their clients are happy. A stellar market reputation and track record are a way to ensure that.

• Excellent support and reporting services: Good reporting is essential to ensure that everything is on track. And support services help you manage client queries which is necessary to keep your customers and clients happy.

Top 10 White Label Software Providers in 2021

Here is the list of the top 10 white label software companies in 2021 that can benefit your business.

1. DashClicks

DashClicks is an innovative SaaS-based platform explicitly designed for B2B digital marketing agencies to help them scale their business. They act as a one-stop solution for small and medium-scale agencies and offer them everything they need, including SEO, PPC services, content marketing, website design, social media management, and directory listings with excellent quality. They do all the hard work for you so you can focus on scaling.

What makes DashClicks special:

They provide solutions on a single easy-to-navigate platform which you can rebrand and label with your brand name. You also get excellent tools like InstaSites, InstaReports, Agency Website with their services.

2. Weblium

Weblium is an ingenious website builder that builds all types of business websites  without branding so that you can resell them to your clients. Weblium allows you to make websites with no coding expertise. It uses an AI-based tool named AI Design Supervisor to help you realize your website design ideas.

What makes Weblium special:

They provide over 200 templates related to every field, including travel, modeling, health, and wellness, and every other business one can think of, making it significantly easier for you to scale your business.

3. Flywheel

Often agencies can set up their websites but face problems when it comes to hosting them. Flywheel offers a solution to this issue by providing white-labeled hosting services. They have an array of products such as Growth Suite, WooCommerce sites, and managed WordPress hosting that cater to the different needs of their clients.

What makes Flywheel special:

Flywheel hosting services come with features like auto-healing, CDN, and security against hacking and malware.

4. Mention

Businesses give great attention to their online reputation these days which is crucial because reputation can affect a brand name significantly. It can be hard, however, to keep track of every tweet and every mention online. Mention is how you can track your name on the internet anywhere. Whether it is social media, blogs, websites, or forums, you will know if your name comes up with Mention.

What makes Mention special:

Mention allows you to listen to your audience, pinpoint meaningful conversations, manage your posts and do the same for your clients.

5. ProfitBooks

Marketing isn’t the only thing businesses need help with. Over 60% of small businesses in the United States admitted that they have little accounting knowledge and use accounting software to do the job for them. ProfitBooks is one such accounting software that is entirely white-labeled so you can resell it to your clients under your name.

What makes ProfitBooks special: 

Its simplicity makes it popular among clients, and you can customize it as per your client’s requirements.

6. Alpha Point

Cryptocurrency is the next big thing in the finance industry, and Alpha Point is the white label platform you need if you want to exchange and manage cryptocurrency through blockchain. Alpha Point allows firms to deal in crypto globally in an easy way. Firms can create tokens for any class assets virtually. 

What makes Alpha Point special:

Alpha point provides a safe platform for its clients to deal in cryptocurrency through tokenization. 

It also helps them get the liquidity required to make investments easier. They use innovative tools like Exchange Technology, Liquidity Solutions, Custody, and Yield. 

7. Slack

Excellent communication is the linchpin for any business’s success. Slack is one white label program you need to have for seamless connections. It allows you to integrate multiple SaaS-based softwares to unify all your communication channels. You can communicate with your team, clients, and third parties seamlessly.

What makes Slack special:

Slack has an excellent user interface that you can customize as per your requirements. You can easily connect it with platforms like Asana, Zendesk, Trello, and Google Drive. You can even set a notification for specific keywords.

8. BuildFire

Mobile apps have become a crucial part of any business’s marketing strategy. Whether you are running an e-commerce retail chain or a restaurant, mobile apps can affect your business. Most business people, however, are not coding experts and BuildFire can help create mobile apps for e-commerce, employee communication, fitness programs, and much more with no hassle.

What makes BuildFire special:

BuildFire apps have developer SDK (software development kit) that enables you to customize your app easily. You can also integrate your apps with other third-party apps. You also get real-time previews for instant changes.

9. FunnelProfit

LinkedIn is a platform where B2B marketers can find investors, business partners, and clients. And FunnelProfit is white-label software that focuses on helping you generate definitive leads on LinkedIn. It enables you to grow your business quickly by reducing sales cycles and maximizing the reach in your niche.

What makes FunnelProfit special:

It is specifically designed for B2B marketers and the LinkedIn platform which makes it highly effective. But, you can also use it for Salesforce. Use it to create narrowed-down funnels that leave you with fruitful leads.

10. TeamWave

TeamWave is a one-stop-shop for resellers looking for a white-label platform to manage sales, projects, employees, and client CRM. It helps you manage these complex functions seamlessly—no need for multiple platforms that confuse you and users. You can manage your meetings, calls, conferences, and pretty much everything with Teamwave. It increases your efficiency and boosts productivity.

What makes TeamWave special:

You can customize the platform for your local language and your industry’s specific needs. TeamWave also provides excellent support staff, tools, and training to help you manage your operations smoothly.

Summing up

Each of the above white label solutions has unique features that make it a game-changer in its field. You need to decide what you want for your business or agency. Weigh all the pros and cons and check whether they align with your business needs and determine if the solution falls within your budget before making a final choice. You can also opt for trial plans and do test runs before making a hefty investment in software that may not work for you. 

When you find one that functions well for you, however, it can do wonders for your business’s growth, efficiency, and productivity in the long haul.

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