Gaining new customers begins with capturing their attention. That is why businesses spend billions of dollars on marketing each year, but capturing a...
Author - Ray Sheehan
Ray Sheehan has a background in strategic planning, marketing, event management, and advertising and has helped the company expand from one city to over twenty states. In 2020, he launched the G.I.F.T Program as part of Old City Media. Ray is recognized as a leader and an innovative thinker in the special events industry.
When building a business, it’s critical to have a keen focus on branding. After all, the brand is what will resonate with clients or customers and...
Events can activate your brand like no other marketing tactic. They create powerful and enduring connections with members of your target audience...
Millennials make up at least 25 percent of the US population. They often research online, visit stores to test out products, and religiously read...
The main difference between experiential marketing and other forms of marketing is that it allows consumers to actively engage with the marketing...
Brand activation events are a fantastic way to grow your business, but executing a great event is different from deciding whether the...
As businesses strive to make their mark in a crowded marketplace, forging collaborations with like-minded organizations can unlock a wealth of...
When it comes to brand marketing, many businesses will be shocked to learn that a little can go a long way. It doesn’t take a multi-million dollar...
Now that the COVID-19 pandemic has receded, it’s the perfect time for brands to get started on some strong event marketing. After years of lockdowns...
Nothing holds an audience’s attention better than a great story. The ups and the downs, the highs and lows — when people become curious about what...
Event marketing connects your brand directly with target customers and prospects and gets your message into the community, thereby enabling you to...
Father’s Day is an exceptional occasion that enables brands a distinctive chance to establish a genuine bond with their desired audience. To...
With the recent announcement of Bed, Bath, and Beyond filing bankruptcy, people are seeing another major store fall prey to the so-called “retail...
The ultimate goal of doing a brand activation is to grow your business. While setting up experiential marketing engagements like pop-up events can be...
Experiential marketing is all the rage these days, as brands have begun to recognize the value of putting on events and creating memorable...