When it comes to marketing, branding is king. Keeping your brand solid can allow your business to find success when it otherwise couldn’t. But a...
Category - Branding
Establishing and maintaining brand loyalty is critical for long-term success in the increasingly competitive commerce. With the rapid growth of...
Media interviews can be game-changers for entrepreneurs looking to increase their brand exposure or promote their offerings such as a GA4 audit...
In the current business world that moves quickly, keeping a good brand image and gaining attention are key factors for success. Public Relations (PR)...
When “Marvel Rivals” by NetEase Games was on the verge of release in May 2024, it received much of the normal press you would expect when a new video game is...
Today’s market is full of chances for businesses to grow and do well. Every industry has tough competition, which pushes companies to do their best in every...
Celebrating milestones and achievements is a time-honored tradition in every facet of our lives, such as birthdays, anniversaries, and workplace achievements...
For businesses seeking to boost their brand, few things are as impactful as top-tier media exposure. Yet few things are as difficult to achieve as this...
Despite their recent prominence, Twitch and YouTube streaming are generally not considered effective means of digital marketing. Companies relying on digital...
On the business terrain, brand dinosaurs litter the landscape. Moving too slowly, these old brands tried to survive on scraps left by more agile brands, brands...
A brand identity is one of the most essential components of any business. It is how a company is perceived by the world, and most importantly, its customers. A...
“A brand comes down to one thing,” said the late and very great Steve Jobs. “It’s trust.” And brand trust is the subject of this latest...
Get sloppy when rebranding, customers are confused. Nail it, and customers (and the financial spreadsheets) are happier than ever and more loyal than a...
Search engine optimization (SEO) has always been a moving target for brands looking to rank highly in search results and drive qualified traffic to their...
Consumers have always been emotionally connected to brands. When thinking back to our childhoods or to happy times in our lives, there are bound to be certain...