Scalability isn’t only about increasing profits with less input. It’s also about agility. It’s about a company’s ability to respond...
Category - Branding
We live in a world ruled by Social Media. The currency of likes, hearts and thumbs up is dominating the online sphere and we strive everyday for people’s...
Digital Marketers have to face some issues, and their job is not at all easy. The most common problems they face include how to generate enough traction from...
Undoubtedly, social media is one of the most powerful weapons used by companies today for lead generation purposes. However, it doesn’t necessarily mean that...
You have finally made up your mind to take your startup to the next level. Now, it’s time to design a stunning logo for your business. Your logo should be...
Color has a deep and often subconscious effect on our behavior. According to a study examining the effect of color on sales, 92.6% of people surveyed by the...
Small business owners often choose their field based on what they know best, but overlook the important marketing exercises necessary to constantly attract new...
Creating a brand in saturated markets is an increasingly difficult task. While adtech is making it easier to target potential customers, producing unique...
As society changes, so do our priorities. Unlike traditional consumerist models, in recent years, Millennials and Generation Z consumers are foregoing...
Colors have personality. They can evoke emotions, build brand connections and motivate consumers to make purchases. Consider the powerful effects of the...
If you’re a small business owner with a branded website, a swath of social media channels, and an active blog, you’re doing digital marketing right. But if...
The Semantic Web and SEO are becoming more intertwined by the day, especially considering Google’s rapid advancement of machine-learning and AI. Jumping on...
In a study titled, ”2017 State of the Creator Economy Report,” it was found that people trust content generated by people they know. As a result, more brands...
Trade shows gives an opportunity to build brand awareness and solid sales channel. You may be wondering, how brand awareness can be achieved at trade shows...
There are so many ways a business can go digital, from creating an online presence to the way in which a business is operated. If you haven’t already developed...