During the past holiday season, you — like many other retailers — faced the difficult choice of how to best allocate your limited resources. You wanted to...
Category - Marketing
You’ve seen those perfectly tailored ads — the ones that somehow seem to know exactly what you want, what’s top-of-mind, or what you were just about to...
The holidays are big business. That’s not going to come as a shock to anybody — but, just how important are they to America’s economy? The latest figures from...
Looking at the top rated apps today, there are a lot of connecting factors. They’re going to have well designed and modern interfaces. They’re going to be...
Product promotion and marketing can be a dynamic but challenging landscape, especially for startup companies anxious to get their new products out into the...
Imagine you’re steering a ship through uncharted waters, relying solely on a broken compass. What could happen to you? You’ll get lost in the sea...
The goal of a marketing campaign is to attract more customers to the brand, but what if many brands are going about it in the wrong way? Although the most...
The success of your marketing campaigns heavily relies on the accuracy, completeness, and relevancy of the contact information in your database. You know your...
Have you ever sent out a marketing campaign only to realize that a significant portion of your messages reached the wrong audience, or worse, bounced back due...
2024 is an election year, so brands and marketers can expect the media landscape to become more crowded — and expensive. Because political candidates will be...
When one isn’t embroiled in the public relations industry, it can be difficult to explain exactly what PR is — or what it’s supposed to do. Many people may...
The holiday season is the most lucrative time of the year for many retailers, with the National Retail Federation reporting that Americans are expected to have...
National companies give out thousands of dollars worth of gift cards to small local retailers during their holiday season brand activation events not only...
The 2008 financial crash proved to be a profoundly difficult time for businesses in virtually every sector. However, modern marketing strategies have evolved...
As consumers have lost trust in advertising, the cost of effectively gaining their attention has climbed. Indeed, a researcher at Harvard Business School found...