Today, 67 percent of businesses rely on CRM data to segment and target customers and 64.8 percent of sales reps’ time is spent on non-revenue...
Author - Sky Cassidy
Sky Cassidy is the CEO of MountainTop Data and host of the If You Market podcast. He grew up in rural Northern California and moved to Los Angeles after college. After a decade in the sales and marketing trenches and dabbling in the Southern California startup scene he took over as CEO of MountainTop Data, a provider of list and data services for B2B marketing.
B2B marketers do not tolerate the effects of dirty data. At the same time, most marketers would prefer not to be involved with managing the data...
If your company has made upgrades to your marketing process, but the number of leads is lower than ever and sales is complaining about the quality...
Email is a direct marketing superpower, but it’s not your grandpa’s email anymore. Grandpa ran through the early email landscape scooping up leads at...
One of my greatest fears as a marketer is that we as a community will eventually lose the trust of the people with whom we are trying to connect. ...