Putting an app to market can be a huge investment. This investment needs to produce returns and turn a profit, otherwise, it is not worth the effort. Your app...
Category - Advertising
Programmatic advertising continues to set itself as the new norm. According to Zenith’s forecasts, 65% of all digital advertising spend in 2019 will be traded...
Google Ads (formerly AdWords) has come a long way since its launch in 2000. Back then, it started with 350 advertisers reaching thousands of searchers across...
Sponsored
You May Be Relying a Little Too Much on Your PPC Campaign: Know What You Can Do to Complement It
While your PPC campaign might be working efficiently for you, the question is how you define ‘efficient’. Can it be any better? Well, almost 75% companies...
Sponsored
Tips to Boost Your AdWords Campaign
Google is known throughout the world. However, one thing that remains to be a mystery to some is how it works as a search engine. As you can probably guess, it...
Anyone new to Google Ads will have a number of questions about how it works and how it can help their business. If you’ve been thinking about launching some...
Whether you’re a new Google Ads advertiser or have been running campaigns for years, there comes a time when you need help. This could be when: • Your account...
AdWords can be one of the most powerful ways to instantly gain access to thousands of hyper-targeted customers. But at the same time, if you don’t know what...
Once you felt it is the high time to promote your business you start thinking about the best advertising network for it. Advertising network – it...
Today, there are over three billion active social media users. This implies that about 40 percent of the world’s population is actively using Facebook...
Introduction Eye tracking is a leading-edge technology which has been at the forefront of IT research for many years. The aim is to be in a position to...
“Trying to do business without advertising is like winking at a pretty girl through a pair of green goggles. You may know what you are doing, but no one else...
The mobile application market has officially reached the state of hyperactivity and the numbers illustrating its growth can easily testify to this. At the same...
“Half my advertising is wasted. I just don’t know which half.” – John Wannamaker Justifying marketing budgets is a tale as old as time, well, urban, corporate...
Affiliate marketing has been a growing opportunity for advertisers since the mid 2000s, with more than 80% of advertisers now devoting 10% of their marketing...