It’s opening day and you’re ready. Your shop is slick. Your products fulfill a niche need your customers can’t easily find locally. Prospects should...
Author - Julia McCoy
Julia McCoy is a serial content marketer, entrepreneur, and bestselling author. She founded a multi-million dollar content agency, Express Writers, with nothing more than $75 at 19 years old. Today, her team has nearly 100 expert content creators on staff, and serves thousands of clients around the world. She's earned her way to the top 30 worldwide content marketers, and has a passion for sharing what she knows in her books and in her online course, The Content Strategy & Marketing Course. Julia also hosts The Write Podcast on iTunes.
Quality is king when it comes to successful writing – no matter the audience. Why does quality matter so much? At best, low-quality writing...
Every small business needs to get from point A to B. The real trick? Getting there efficiently and cost-effectively. It’s no secret that fuel prices...
What does strong content look like? That’s the million-dollar question. If you can create strong content for your readers, you will get back as much...
The entrepreneurial spirit is about growing an idea into something spectacular. Whether it’s a design for the perfect product or the concept of a...
The sales funnel as we know it is at least 94 years old. That’s pretty dang old. Especially in this age of the internet, where algorithms, news...
Content is apparently king. But writing content that rules over your competition is not that simple. According to Time, the average reader spends...
SEO never stops evolving. Just when you think you have all the facts straight, you learn something you were missing in your strategy, or Google...
There’s an old adage that’s made its way into movies and across generations – it says there is no place like home. But why is that, exactly? It could...
Have you ever felt like content creation is an uphill battle? Not getting the likes, shares and comments you should be? Having a hard time...
You’re on board. You’ve seen the stats and heard the success stories. You’re convinced. Content marketing is a go. You’re ready to join 91% of B2Bs...
Around 15 years ago a new kid arrived on the block in the B2B marketing world, and it had nothing to do with a Wahlberg brother or a boy band from...
Marketing can be a complicated beast. It’s a beast that is constantly evolving, forcing savvy marketers to keep up with the latest trends and...
One of your New Year’s resolutions might involve buckling down on your content creation. You might have pledged to direct more resources toward your...
Surprisingly, successful content that performs well is not run-of-the-mill in the industry. Instead, the successful pieces are content unicorns –...