It is commonly anticipated that AI would significantly alter the business world in the upcoming fewyears. McKinsey’s research reveals that...
Author - Steve Kaplan
Steve Kaplan is a founder at Click Then Convert, a performance marketing expert, and a long-time media buyer and strategist. Now, he’s taking over the world of applying AI and Machine learning to DTC and PPC, where he guarantees a 30% ROAS with a proven blueprint for moving clients from 6 or 7 figures to 8 figures. A commitment to measurable results and ROI is always on his mind when using Martech to capture the best data and build the most comprehensive strategies. Sharing his knowledge and experience is a passion, and he wants to jumpstart others on their paths to modernizing beyond current trends.