Remember when we used to measure everything in digital marketing in clicks? Click rates, click-to-open rates, and cost per click are just a few of...
Author - Adriana Tica
Adriana Tica is a trend analyst, marketer and writer with 15+ years in the field. She owns two digital marketing agencies, Idunn and Copywritech, and a recently-launched consulting business. On SiteProNews, she shares Ideas to Power Your Future on topics like digital trends, marketing, SEO, copywriting, and more.
What better time than the beginning of the year to reflect on how buyers’ behavior changes? Today we’re exploring B2B buyers: who they are, how they...
In 2022, the creator economy was valued at over $100 billion – a more than decent pie to be shared among 50+ million people worldwide. What’s more...
Decentralized social media has been a major topic these days. While still in its infancy, the industry has already attracted billions of dollars and...
In the span of seven years, I launched three service businesses. None of those launches was easy, but the first one was by far the hardest. It taught...
At the time of writing, the consensus among economists is that there will be a recession some time in 2023. It’s impossible to know exactly when it...
When half the planet seems to be talking about the Metaverse, it’s feels kind of odd, or at least anachronistic to be talking about email. We all...
73. That is the average number of apps a small business uses. The average business worker uses 9.4 apps in a day. At the same time, 64% of...
Spend as much time as I have (more than 15 years) in this industry and you’ll see that there are a lot words, phrases, and expressions that start...
Will AI steal our jobs? Some jobs, maybe. Others, not too soon. When it comes to writing jobs, the jury is still out. AI and GPT-3 have come a long...
Have you seen the news recently? Recession is coming. It’s all about surviving it now. Some even mention thriving during a recession. Every media...
Despite prevalent beliefs, personal brands aren’t just for famous pop stars or well-known entrepreneurs. In fact, personal brands are usually built...
I messed up with my first agency’s content strategy. When I launched Idunn, our blog was a goldmine of information: how-to guides, precise step-by...
We all love to see a piece of our own content go viral. It makes us feel like superstars. I won’t lie: it’s a great feeling. But here’s the thing:...
Headlines are the most powerful part of any piece of content or copy. A great headline can get your content read and shared on social media massively...