The average household in the U.S. owns about 30 promotional products. They are such a part of everyday life it is easy to forget that they are the most...
Category - Branding
In a world where the average American is barraged with 6,000 to 8,000 ads a day, the importance of organic media coverage has grown tremendously. But it’s not...
When it comes to attracting customers, every business needs a professional image. A logo is a quick and effective way to give your business identity. Creating...
Despite prevalent beliefs, personal brands aren’t just for famous pop stars or well-known entrepreneurs. In fact, personal brands are usually built before...
Many businesses fail due to poor communication with their prospective customers. Crafting effective value propositions for your brand can make sure customers...
In the past year, Non-fungible Tokens (NFTs) have made headlines as a new way to create and sell digital artwork via the blockchain. Beeple, a well-known...
I messed up with my first agency’s content strategy. When I launched Idunn, our blog was a goldmine of information: how-to guides, precise step-by-step...
You’ve ironed out the design kinks, added all the relevant links to the sidebar, and tested out the user experience on your coworkers (or even your friends and...
When you think about some of the most popular and prominent companies in the world today, you understand that they’ve built something like cult followings...
In 2022, every business leader has a personal brand. It is the story of who you are and what you do that is written across social media platforms, news...
Right video. Wrong channel. It’s a problem plaguing plenty of brands that don’t take the time to think about or map out their video distribution strategies...
Are you struggling with poor listing ratings? Have your strategies failed to get rid of negative reviews on Amazon? Is your Amazon store suffering from bad...
Marketing trends can wax and wane, depending on consumer behavior, technological advances, and several other factors. What was working for your business and...
Brands are becoming increasingly important in the world of business. With the popularity of social media, companies can target specific audiences with products...
Looking at the landscape of the business world today, it is safe to say that the competition is increasing every consecutive day. Besides, increased...